Towards a Sustainable Funding Model:
The Role and Potential of Philanthropy
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Liesl Elder
• Director of Development
• The University of Oxford
The Oxford Thinking Campaign
£1.8 billion raised to date
Original goal: £1.25 billion
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Launched 2008
Secured February 2012
New goal: £3 billion
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Secure £250 million annually for:
Student support, endowed chairs, capital
projects, college projects
Underpin Oxford’s objectives in our
Strategic Plan
The Impact of Philanthropy
Oxford’s turnover: £1 billion annually
Cash received from philanthropy (university only)
2012-13: £127,212,008
2013-14: £102,741,613
Why is philanthropy so successful at Oxford?
A look across the pond:
2012-13 Results:
Stanford University
2. Harvard University
3. University of Southern California
4. Columbia University
5. Johns Hopkins University
6. University of Pennsylvania
7. Cornell University
8. New York University
9. Yale University
10. Duke University
1.
$931.57 million
$792.26 million
$674.51 million
$646.66 million
$518.57 million
$506.61 million
$474.96 million
$449.34 million
$444.17 million
$423.66 million
Source: Council for Aid to Education, 2014
Fundraising results for UK universities, 2012-13
Sorted by age of university
New funds secured
(£000’s)
Oxbridge
Pre-1960
1960s
1990s
178,349
6,142
2,113
639
All figures medians for the group. Source: Ross-CASE Survey 2012-13
Oxbridge
Pre-1960
1960s
1990s
New funds secured
(£000’s)
178,349
6,142
2,113
639
Addressable alumni
208,928
105,968
93,895
77,429
All figures medians for the group. Source: Ross-CASE Survey 2012-13
Oxbridge
Pre-1960
1960s
1990s
New funds secured
(£000’s)
178,349
6,142
2,113
639
Addressable alumni
208,928
105,968
93,895
77,429
40,155
2,763
1,583
208
All donors
All figures medians for the group. Source: Ross-CASE Survey 2012-13
Oxbridge
Pre-1960
1960s
1990s
New funds secured
(£000’s)
178,349
6,142
2,113
639
Addressable alumni
208,928
105,968
93,895
77,429
All donors
40,155
2,763
1,583
208
Fundraising spend
(£000’s)
12,368
981
540
184
150
16
9
3
Number of fundraising
staff
All figures medians for the group. Source: Ross-CASE Survey 2012-13
Oxbridge
Pre-1960
1960s
1990s
New funds secured
(£000’s)
178,349
6,142
2,113
639
Addressable alumni
208,928
105,968
93,895
77,429
All donors
40,155
2,763
1,583
208
Fundraising spend
(£000’s)
12,368
981
540
184
Number of fundraising
staff
150
16
9
3
Cost per pound raised
£0.07
£0.21
£0.33
£0.48
All figures medians for the group. Source: Ross-CASE Survey 2012-13
Why is philanthropy so successful at Oxford?
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Significant investment in development as a
core activity
Involvement in fundraising by senior staff and
academics across the university
A highly professional development operation
Drive, ambition, and an entrepreneurial spirit
The strength of the Oxford brand worldwide
Success breeds success
Questions?