BRIAN KASSAY
http://briankassay.com
@briankassay
brian@briankassay.com
Profile
• Developer with over 14 years experience
• Primarily Windows and .NET development experience
• Currently working with ASP.NET (WebForms / MVC)
professionally
• Windows Phone 7 developer as a hobbyist
• Started with Windows Mobile 6.5 development
Link Sync Up
• Windows Mobile 6.5 application to sync
Bookmarks/Favorite links between Opera 9.x with Pocket
Internet Explorer
• Lessons Learned
• First understanding of marketplace submission rules
• Mobile development, even with previous .NET experience, has a
significant learning curve
• Windows Marketplace for 6.5 entered late to the
the party
WootTracker7
• Shows current items of the day from
Woot.com website
• Occasionally site features a ‘Woot Off’, items sold one
after another. WootTracker7 will monitor item changes
and alert on item changes
• Lessons Learned
• Significantly different then WM 6.5 development
• Understanding of unique WP7 API’s
• Competition of ‘obvious’ applications is high
APODViewer7
• Views image data from NASA’s Astronomy
Picture of the Day website
• Over 5,400 images since June 1995
• Lessons Learned
• Features need to continuously progress
• Revenue on casual apps is low
Revenue
• Paid/Trial
• Advantages
• Easy to implement
• Disadvantages
• Some users ignore pay apps completely
• Users are reluctant to buy apps, even as low as 99 cents
• Free with Ads
• Advantages
• People are more likely to see, download, and use free apps
• Revenue reports from various bloggers say this model produces more
revenue
• Disadvantages
•
•
•
•
Less visual space due to ads
Reduced feature decisions
Dealing with ad providers
Revenue is highly variable, even with consistent user activity
Microsoft pubCenter
Ad serving component allowing developers to place ads
into Windows Phone 7 applications, as well as web
applications.
• Included with WP7 SDK 7.1 Beta 2
• Very easy to implement
• Best ad network for displaying US ads
• Excellent API for its Silverlight and XNA component
pubCenter supported countries
• Currently Supported:
• United States
• United Kingdom
• Netherlands
• Plan Supported
• Canada
• France
• Germany
Ads
Microsoft
pubCenter
Inneractive
Google
AdMob
AdDuplex
Smaato
Millennial
Media
AdView
MobFox
ZestADZ
Ad handlers
• MobClix
• http://www.mobclix.com/
• Ad Configuration + Rotator for Windows
• http://adconfiguration.codeplex.com
• aldarIT SuperAds
• http://www.aldarit.com/superads.html
• http://nuget.org/List/Packages/SuperAds
• ImproviSoft AdManagement Component
• http://improvisoft.com
• Ad Rotator
• http://wp7adrotator.codeplex.com/
Ad Rotator
• Supports Multiple Ad Vendors
• Microsoft pubCenter
• Google AdMob
• AdDuplex
• Inneractive (currently disabled)
• Allows setting probability of what ad vender will be shown
based on users culture
• Remote settings file to control probability on the fly
Ad Rotator
• Add object your page
• Update settings in your initialization code
Ad Rotator
• Settings file set internally in your application and on your
webserver