Module one
Understanding Tourism
This publication has been produced with the financial assistance of the European Union. The contents of this publication are the sole responsibility of SNV/ ILO
and can in no way be taken to reflect the views of the European Union. For more information on EuropeAid, please visithttp://ec.europa.eu/europeaid/
Module introduction
Topic 1: Tourism System
Topic 2: Who are Tourists?
Topic 3: Why Tourists visit Vietnam?
Topic 4: What is tour guiding ?
2
Topic One
The tourism system
Definition of Tourism
Activities connected with:
• Trips taken by people outside their habitual residences;
• aimed at satisfying their needs for sightseeing, study,
leisure or recreation;
• in a certain period of time.
Vietnam Tourism Law, 2005
4
Why provide best services to tourists?
5
1. Happier tourists
2. Repeat business
3. Word of mouth
4. Increased income
5. Secured job
6. Good reputation for village
7. More successful tourism industry in Vietnam.
I am having great
time in Vietnam…
Specially when I
have such great help
from the guide…
Activity 1. Posters: Impacts of tourism
Divide into 4 groups.
1. Use A0/A1 paper, markers, crayons to prepare
posters on the following topics:
•
Groups 1 & 2: benefits of tourism
•
Groups 3 & 4: negative impacts of tourism
2. Make a “poster show”: groups to explain their
posters.
3. Comments from other groups
4. Vote for the best poster
6
Benefits of tourism?
1. Income
2. Employment
3. Government services
4. Living standards
5. Cultural exchange.
7
Negative impacts of tourism
8
Negative impacts of tourism
9
Tourism industry
Provides services and facilities for consumption by tourists
10
Elements of tourism and the tourism industry
Attractions
•
Natural attractions
•
Cultural attractions
Public services
•
Public transportation
•
Electric & water supplies
•
Health care services
•
Safety and security
Industry services
•
Accommodation
•
Food and drink
•
Guides and travel organisers
•
Tourist transport services
•
Souvenir shops, workshops
•
Other services: wellness, photograph...
11
Activity 2. Tourism elements:
12
Divide into 3 groups.
1. Each group will receive at least 6 cards. On each card is an
element of tourism industry
2. Discuss in 5 minutes and identify which category of
elements their tourism element belong to.
3. Each member of each group must place their card in the
correct category on the flip chart
13
The Tourism Cycle
•
The particular sequence in which tourism business services are
used by tourists
•
Each business in the Cycle fills a particular need or several needs
of the tourist. However, they together provide a tourist experience.
Hotel
Restaurant
Tour (guide)
Bus
Flight
Train (station)
Activity 3. Actors in the tourism cycle
14
Take a flashcard with images of a key actor in the
tourism cycle.
•
•
Place flash cards in the right sequence in the
guest’s travelling route from their home country to
the destination (village).
Discuss if all the cards are in the right sequence
15
Key actors in a tourism cycle
1. Transport
2. Attractions
3. Accommodation
Homestay
4. Food & Beverage
Boat Operator
Meal
5. Other key actors???
?
?
?
?
Travel agent
Tour operator
Attraction
operator
Topic two
Who are tourists
Who are tourists?
Tourist means a person who travels for either tourism or for other
purposes combined with tourism, except for those who go to study,
work or practice their professions to get paid at the places of
destination.
(Vietnam Tourism Law, 2005)
17
Activity 4: Identify Tourists
18
Think about your own family, friends, associates and
colleagues.
•
Do any of these people travel, and if so, where do
they go and why do they go there?
•
Do you think of them as tourists, and if so, why?
Write these down and identify if they are tourists or
not.
Why do people travel?
• Holiday
• VFR
• General
• MICE
19
Where do tourists come from?
20
1. Vietnam: domestic tourists
2. Other Countries: international tourists from:
Europe
Asia
Viet Nam
Others?
21
Activity 5: Tourists needs
Brainstorming:
What do
Tourists need
when they travel?
!
What do tourists need?
22
Tourist also need …
• Access to facilities: bank, electricity, …
• Communication: Internet, post to send postcards, …
• Safety and security: to feel that they are not in any
danger …
23
Topic three
Why tourists visit
Vietnam?
Activity 6: Learning about Vietnam
25
Divide into 3 groups. In your groups:
1. Discuss how tourists learn about Vietnam tourism.
2. List channels that provide information about Vietnam for
tourists
3. Discuss what each channel is . What channel is effective
most and why?
4. Present outcomes to the whole group
Vietnam
?
What do tourists need?
26
How do tourists get to Vietnam & to our village ?
27
Why do tourists come to Vietnam?
28
1. Authentic, exciting, natural and cultural experiences.
2. Explore and discover beautiful landscape
3. Practice outdoor and adventure sports
4. Admire and experience Vietnam’s diverse culture
5. Interact with the country’s people and learn about different lifestyles.
6. Experience flora and fauna in its national parks
7. Pilgrimage.
Activity 7: Different tourist destinations in Vietnam
29
Divide into 3 groups; each group must pick a tourism area
or destination.
1. Use the brochures, guidebooks and maps provided in
class and research the area
2. Draw a poster or picture if you have time
3. Present a persuasive sales pitch on why a tourist
should visit that area.
4. The best presentation, as voted by the whole class, will
win a prize.
What do tourists like to do in Vietnam?
30
Sightseeing
31
What do tourists like to do in Vietnam?
32
1. Buying Local Handicrafts
2. Cycling
3. Taking photos
4. Visiting Temples
1
4
2
3
What do tourists like to do in Vietnam?
33
1. Attending festivals
2. Visit caves & waterfalls
3. Learning about local agriculture
4. Seeing birds & wildlife
1
4
3
2
Visit attractions
34
Heritage sites & natural attractions
35
Going to events
36
Cultures
37
Food
38
Topic four
What is tour
guiding?
Activity 8: Tour escort vs. local guide
40
Divide into 4 groups
1. Watch the role plays conducted by your trainer
2. Discuss what are the different between the first and the
second scene?
41
Tour Escort vs. Local Guide
•
Bring tourists to the village
•
Receive tourists in the village
•
Interpret language (if
•
Translate local languages
necessary)
•
Share local knowledge about
•
Give general information
•
Manage the itinerary
•
Show major sites to tourists
•
Make sure that guests are
•
Help tour escort manage guests
satisfied
•
Help tour escort with
•
Take care of expenses
•
Take care of
villages, culture and nature
injuries/illnesses
•
Help the provincial guide with
injuries/illnesses
activities in the village or
•
Coordinate activities
forest.
•
Markets tours
Types of Guides
1. On-site Guide / Step-on Guide
2. Local Guide
3. Regional Guide
4. National Guide
5. Specialised Guide (culture/ history/ nature)
6. Tour Escort / Tour Manager / Tour Operator.
42
43
Activity 9: Roles of tour guides
Divide into five groups. Each group will present the roles
and responsibilities of one actor in the tour operating
sector:
Group 1
On-site Guide
Present your findings to
the rest of the class.
Group 2
Local Guide
Group 4:
Specialized Guide
Group 3
National Guide
Group 5: Tour
Escort / Tour
Manager / Tour
Operator
General roles of tour guides
1. Manage and supervise the itinerary
2. Conduct the tour according to itinerary
3. Impart local information while on the tour
4. Provide practical information.
44
Activity 10: Main responsibilities of local tour guide
45
Divide into three groups; each group get 6-8 cards
1. Discuss and decide what the main responsibilities of a local
guide should be.
2. Write one responsibility on each card.
3. Exchange cards between every two teams.
4. The team who receives cards selects the responsibilities
that they agree with and stick these cards on
wall/board/flip chard.
5. Compare results with those in the Slide 46 and 47 that will
be presented by trainer.
Main responsibilities of local tour guide
1. Lead a group and show the way
2. Introduce tourists & tour escort (if any) to your village & family
3. Help tourists & escort guides to understand your culture
4. Help tourists & tour escorts to see wildlife in your local area
5. Show local plants and medicinal
plants that you use and anything
other things in the forest
6. Show tourists your fields and
show them how you plant rice
and other crops
46
Main responsibilities of local tour guide
7.
Help carry heavy equipment that tourists cannot carry.
8.
Help prepare your favorite local food for tourists
9.
Help tourists and make the tour safe
10. Protect culture – show tourists how to behave in your village
11. Protect wildlife & environment.
47
Thanks
for
your
attention!
The HITT Programme and its Contributors
This series of materials has been produced in
collaboration between the High Impact Tourism
Training for Jobs and Income Programme (HITT)
funded by the European Union and the International
Labour Organisation (ILO) in Vietnam.
These
programmes and organisations contributed to the
development and printing of this material and will be
using these training materials to deliver High Impact
Tourism
Training
to
their
respective
target
beneficiaries.
The programme supports informal workers and
potential workers from the tourism sector of Vietnam
to enhance their productivity and professionalism,
and to increase their employability and income
opportunities. The HITT programme is implemented
by the Netherlands Development Organisation (SNV)
through the financial assistance of the European
Commission (EC) Investing in People programme.
This publication has been produced with the financial
assistance of the European Union. The contents of the
publication are the sole responsibility of the HITT
Programme and can in no way be taken to reflect the
views of the European Union. For more information on
Europe
Aid,
please
visit
http://ec.europa.er/europeaid/