Retail Forum
Agenda
◌ Simon Winter, VOW Retail
◌ Jonathan Pearn, Integra Office Solutions Ltd
◌ Derek Evans, The White Rooms
◌ Open Discussion
Making Promotions Work For You
Simon Winter
Independent Retail Channel
VOW Retail
Making Promotions Work For You
•
•
•
•
•
Intro to VOW Retail & Promotions
In-store Promotions – What, How, Who, When
What Others Do
What’s Available To Help
What Will You Do Next?
VOW Retail
"We have
Integra
is delighted
created a to
dedicated
announce
resource
a new retail
for Integra
agreement
members
with"
VOW Retail which will give members access to special
discounts,
Integra
members
exclusive
willoffers
also receive
and freeadditional
delivery. discounts on the
products within the VOW Retail catalogue which features 500
VOWnot
lines
Retail
featured
is a specialist
in the main
distributor
VOW catalogue
of stationery, packaging,
gift wrap, seasonal product, and computer/printer supplies,
Discount to members: 10% discount off main retail catalogue lines &
stocking retail-ready products from global suppliers like Bic,
2% off all promotional flyers for products from the Retail Catalogue
Jiffy, PostPak, Henkel, Hamelin and Newell Rubbermaid.
range.
Where a lower price than this has already been agreed with the main
VOW business for all Integra members then this price will be charged.
Retail Promotions
Retail Promotions
Saving on
Saving on
normal
Saving
on
normal
Integra
normal
Integra
Price
Integra
Price
Price
40%
30%
36%
Retail Promotions
So How Do You Use These Promotions
In Your Shop
In-store Promotions
• Option 1
Sell the same amount as
usual at the same price but make more % profit!
In-store Promotions
• Option 2
Sell more product at a
lower/promotional price Maybe make less margin!
REMEMBERING :
50% of £100 = £50
BUT
33% of £200 = £66
What Others Do
Make your choice based on :
• What
• WHO
• HOW
• WHEN
What Others Do
• 33% - 50% Off – Drives Volume
What Others Do
• 25% Off – Incentive To Buy
What Others Do
Multi-Buy Offer
1 Ream at £5.99 =
£2.25 Profit
2 Reams at £10.00 =
£2.85 Profit
What Others Do
• Price Establishing –
Highlighting Value
Establish and substantiate the reference price for a period that is relative to the
length of the sale period, to ensure that the sale period is not longer than the nonsale period. (i.e. that the higher reference price applied for a longer period than the
promotional reduced price).
This is subject to the minimum 28 days’ price establishment period.
The BIS Pricing Practices Guide indicates that a price used as a basis for comparison
should be the most recent price available for 28 consecutive days or more, unless the
nature of the product or circumstances render this unreasonable (such as in the case
of food items).
What Others Do
Because you have
brought ........
........ You can
buy this for just
£1
Incentive To Buy
What’s Available To Help
What’s Available To Help
What’s Available To Help
40% Off
TODAY
FREE
When you spend £100 Today
What’s Available To Help
Celebrating Past, Present & Future
Future
PRESENT
PAST
Sell the same amount as
usual at the same price but make more % profit!
So What Will You Do ?
“If you keep on doing what
you’ve always done,
you’ll keep on getting what
you’ve always got.”
W.L. Bateman
Making Promotions Work For You
Simon Winter
Independent Retail Channel
VOW Retail
Your 2013 Retail Support Programme
Jonathan Pearn
Integra Office Solutions Ltd
New for 2013
• Fresh designs for seasonal point of sale material
• New designs for price promotions
• Marketing collateral to promote loyalty schemes,
including a new School Loyalty Scheme
• More flexible ordering
Create your own POS Kit
• Choose from;
– Shelf talkers
– Header boards
– A1 & A0 Posters
Loyalty Schemes
• We have created three programmes to help you
encourage loyalty with different groups;
– initiative Business Club
•
Designed to encourage local businesses to buy in store
– Over 55s Club
•
Designed to encourage sales on the quietest trading days of the week
– Education Essentials
•
Designed to encourage local schools, colleges and universities to shop
with you.
Integra Retail Suppliers
Instore Header Boards
• Change the look and feel of your store with eye catching header
boards! Simply give us the section headings and we can print to order.
Large Format Printing
•
•
•
•
•
•
Posters from A4 to A0
Hanging boards
Pull up roller banners
A-Frames
Poster stands
Outdoor banners
Your 2013 Retail Support Programme
Jonathan Pearn
Integra Office Solutions Ltd
Insert Title
Derek Evans
Increase Margins
• Retail Packaging and Blistering
• In-store Promotions
Retail Packaging & Blistering
1.08
20% MARGIN INCREASE
2.49
3.96
Retail Packaging & Blistering
11
33% MARGIN INCREASE
29
99
Additional Benefits
•
•
•
•
•
Create your own identity
Make it easy to buy
HIGHER
MARGINS!!
Professional appearance
Increase average spend
Increase customer retention
In-store Promotions
• Give customers deals
• Protect margins
• Increase basket value
• www.avery.co.uk – design & print online
Summary
• Packaging
– Grow your product range
– Increase your margin
– Improve the shopping experience
QUESTIONS?
• In Store Promotions
– Offer deals
– Protect Margins
– Increase average spend
Open Discussion