Generic Presentation
Die Burger is the most read daily
broadsheet in the Western Cape. Separate
editions are published for the Western and
Eastern Cape. Drivers in Die Burger's
circulation department travel about 25 000
km a day to deliver newspapers as far as
Alexander Bay, Upington and East London.
Die Burger's editorial policy supports the
following values:
A multiparty democracy; A free-market
economy; Personal freedom; Press
freedom; Full and equal status for Afrikaans
Readership
Source: AMPS 2013AB (Jan 2012-Dec 2013)
• Northern Cape
• Western Cape
• Eastern Cape
Limpopo
8 000 ( 2%)
384 000 (84%)
67 000 (14%)
North West
Gauteng
Free State
Northern
Cape
Western Cape
Eastern
Cape
Readers per copy: 8
Readership: 459 000
Circulation: 59 895
Source for Readership : AMPS 2013AB
Source for Circulation : ABC Jan-Mar 2014
Men: 56%
Women: 44%
Gender
Age
groups
15-24 yrs:
25-34 yrs:
35-49 yrs:
50+ years:
10%
13%
34%
43%
415 000 (90%) readers
are older then 25 years
Language
Afrikaans: 79%
English: 19%
Other: 2%
Source for Readership : AMPS 2013AB
Race
White: 49%
Coloured: 49%
Black: 2%
R20,000+
24%
R11,000-R19,999
24%
R8,000-R10,999
17%
R5,000-R7,999
17%
Lower than R5000
17%
Source for Readership : AMPS 2013AB
121 000 (65%) Die Burger
households have a
household income of
R 8,000+
Average household income – R14,324
Die Burger readers are better educated
in proportion to total population.
38%
38%
Burger readers
24%
64%
26%
Western Cape/ Northern Cape/
Eastern Cape population
10%
Total population
Source for Readership : AMPS 2013AB
53%
33%
14%
Less than Matric
Matric
Tertiary
education
Die Burger readers are affluent
individuals between LSM 7 and 10.
LSM 10 - 14%
LSM 9 - 31%
LSM 8 - 21%
LSM • 383 000 (81%)
7-10 readers
LSM • 305 000 (65%)
8-10 readers
LSM 7 - 17%
LSM 6 – 15%
LSM 5 – 1%
Source for Readership : AMPS 2013AB
53%
21%
12%
11%
4%
Working
Source for Readership : AMPS 2013AB
Housewife
Student
Retired
Unemployed
Die Burger readers are a
combination of married and single
individuals in different life-stages.
58%
Young Couples
7%
Mature Couples 26%
Young Families 19%
Mature Families 11%
42%
291 000 readers
At-home Singles
11%
Young Independent Singles 3%
Mature Singles
16%
Single-parent Families
8%
168 000 readers
Source for Readership : AMPS 2013AB
973
876
Figures in 000s
604
508
380
314
393
312
334
318
271
215
74
Son
169
63
Daily Voice Die Burger Cape Argus Cape Times
Source for Readership : AMPS 2013AB
209
57 75
Daily Sun
62
51
24 28
DFA
16
45
The Times
Total Western Cape/ Northern Cape Population
Afrikaans readers in Western Cape/ Northern Cape
LSM 7- 10 readers in Western Cape/ Northern Cape
31 29 24
Die
Volksblad
228
222
Figures in 000s
203
150
155
124
105
97
66
67
49 49
42
29
14
Daily Sun
Daily
Dispatch
8
The Herald
Total Eastern Cape readers
Source for Readership : AMPS 2013AB
Son
Die Burger
1
8
The Times
Afrikaans readers in Eastern Cape
1 1 1
Daily Voice
1 0 1
1 1 1
Cape Argus Die Volksblad
LSM 7- 10 readers in Eastern Cape
Western Cape/ Northern Cape readers
Eastern Cape Readers
The Times
R 19 990
Daily Dispatch
R 15 821
Die Volksblad
R 15 139
The Herald
R 14 265
Die Burger
R 14 562
Die Burger
R 12 976
Cape Argus
R 14 314
Son
R 8 045
Cape Times
R 14 141
Daily Sun
R 7 328
Son
R 10 408
Daily Voice
R 10 144
DFA
R 8 722
Daily Sun
R 6 349
Source for Readership : AMPS 2013AB