Lays vs. Cape Cod
By Kurt Steidl, Tilden Blair, Eric
Serpico, Morgan Stonebridge, Amy
Reunert
What grade are you in?
•
•
•
•
9th- 7
10th- 16
11th- 36
12th- 9
Number of students
13%
10%
9th
24%
10th
11th
12th
53%
What is your gender?
• Male- 48
• Female- 22
Number of People
31%
Male
Female
69%
What is your favorite brand of chips?
• Lays- 24
• Cape Cod- 35
• Other- 11
Number of People for each type of
chip
34%
42%
Lays
Cape Cod
Other
24%
What kind of chips do you like?
•
•
•
•
Number of students
Wavy- 9
Ruffles- 13
Normal- 39
Other- 9
7%
14%
Wavy
20%
Ruffles
Normal
Other
59%
What makes you buy one brand over
another?
•
•
•
•
•
Price- 8
Taste- 46
Calories- 4
Brand Name- 11
Other- 1
Number of students per category
1%
16%
11%
Price
Taste
6%
Calories
Brand Name
66%
Other
How often do you eat chips?
•
•
•
•
Everyday- 14
3-4 times a week- 17
1-2 times a week- 30
Once a month- 9
Number of people for each
category
13%
Everyday
20%
3-4 times a
week
43%
24%
1-2 times a
week
Once a month
What is your favorite type of chips?
•
•
•
•
BBQ- 16
Salt & Vinegar- 17
Sour Cream&Onion- 12
Other- 25
Number of people for each
category
BBQ
23%
36%
Salt&Vinegar
24%
17%
Sour Cream &
Onion
Other
What makes you like a chip?
• Salty- 29
• Crunchy- 21
• Other- 20
Number of people for each category
29%
41%
Salty
Crunchy
Other
30%
Which chip looks better?
• A- 34
• B- 36
Number of people for each category
49%
51%
A
B
Which chip is saltier?
• A- 14
• B- 56
Number of people for each category
20%
A
B
80%
Which chip tasted better?
• A- 41
• B- 29
Number of people for each category
41%
A
59%
B
Which would you rather buy?
• A- 44
• B- 26
Number of people for each category
37%
A
B
63%
Which one is crunchier?
• A- 64
• B- 6
Number of people for each category
9%
A
B
91%
Which chip do you think is Lays?
• A- 4
• B- 66
Number of people for each category
6%
A
B
94%
Our survey was between Lays and Cape Cod chips and it worked very well. We
had 70 students take our survey and got some results that could help the
companies market them. Most of the students liked Cape Cod chips which
surprised me because Lays is a much more popular brand and makes more
money. Another thing that was surprising was that almost everybody knew
which one was Lays chips even though the chips looked pretty similar. What we
could have done differently could be to attract even more people to take our
survey so we could get better results and have more chips so we can test more
people. What our group liked about the project was that it was a hands on way
to see what the customers like and it could show us which product would be
easier to market. Overall it was a great experience and we all enjoyed working
on the project. It helped us understand the potential consumers better and what
they like in their chips.