BAUER PLACE PORTFOLIO –
NORTH WEST
MEDIA PACK Q1 2013
BAUER PLACE PORTFOLIO
NORTH WEST
■ 1.3 million listeners
■ No.1 for reach and Share
■ 69% higher reach than our nearest
competitor
■ 83% more listening hours
■ Average age 40
Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Mar 13
4
LISTENER PROFILES
■ 44% of listeners are male, 56% are female
■ 57% of listeners are ABC1, 43% C2DE
■ 82% of listeners are Main Shoppers
■ 42% of listeners have children 0-14
■ Has a commercial Share of 23.0%
Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Mar 13
BAUER PLACE
PORTFOLIO NORTH
WEST REACHES
1,254,000 ADULTS EVERY
WEEK
5
REACH BY AGE BREAK
WEEKLY REACH (000)
311
246
15-24
25-34
Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Mar 13
231
233
232
35-44
45-54
55+
6
ADULT REACH VS COMPETITION
WEEKLY REACH (000)
The Bauer Place Portfolio – North West reaches
513,000 more listeners than its nearest competitor
1254
1140
741
475
324
177
Bauer Place FM Bauer Place Smooth Radio
Portfolio North Portfolio North
NW*
West
West*
Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Mar 13
Stations marked with a * does not cover the whole TSA
Capital
Real Radio NW* Magic Network Manchester*
North West*
7
TOTAL HOURS VS COMPETITION
The Bauer Place Portfolio – North West has over
4.6 million more listening hours than its nearest
competitor
10215
8162
5569
2391
2939
Bauer Place FM Bauer Place Smooth Radio Real Radio NW*
Capital
Portfolio North Portfolio North
NW*
Manchester*
West
West*
Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Mar 13
Stations marked with a * does not cover the whole TSA
2053
Magic Network North West*
8
MULTI WEEK REACH
The Bauer Place Portfolio – North West
reaches 2.4 million adult listeners over 13
weeks
Bauer Place Portfolio - North West
FM Bauer Place Portfolio - North West
Magic Network - North West
2405
2231
2209
1908
1587
1254
2042
1755
1452
1140
231
177
1 week
2 weeks
Source: RAJAR, Each in own TSA, 6 moths PE Mar 13
Predicted cumulative audiences
288
4 weeks
345
8 weeks
385
13 weeks