BAUER PLACE PORTFOLIO YORKSHIRE
RAJAR Q2 2014
BAUER PLACE PORTFOLIO - YORKSHIRE
843,000 listeners
Commercial No.1 for reach
and share
7% higher reach than our
nearest competitor
23% more listening hours
Average age 42
Source: RAJAR, Bauer Place Portfolio Yorkshire TSA, 6 months PE Jun 2014
LISTENER PROFILES
BAUER PLACE
PORTFOLIO
YORKSHIRE REACHES
843,000 ADULTS
EVERY WEEK
■ 55% of listeners are female, 45% are male
■ 40% of listeners are ABC1, 60% C2DE
■ 84% of listeners are Main Shoppers
■ 37% of listeners have children 0-14
■ Has a commercial share of 24.5%
Source: RAJAR, Bauer Place Portfolio Yorkshire TSA, 6 months PE Jun 2014
REACH BY AGE BREAK
210
179
160
147
35-44
45-54
WEEKLY REACH
000s
146
15-24
25-34
Source: RAJAR, Bauer Place Portfolio Yorkshire TSA, 6 months PE Jun 2014
55+
ADULT REACH VS COMPETITION
The Bauer Place Portfolio – Yorkshire reaches 58,000 more listeners than it’s
nearest competitor
843
785
WEEKLY REACH
000s
663
Bauer Place
Portfolio
Yorkshire
399
265
Capital
Yorkshire
Heart
Yorkshire*
246
Lincs FM
Group*
Source: RAJAR, Bauer Place Portfolio Yorkshire TSA, 6 months PE Jun 2014. *does not cover the whole
Bauer Place - Magic Network
Yorkshire FMs* - Yorkshire
TOTAL HOURS VS COMPETITION
The Bauer Place Portfolio – Yorkshire has over 1.3 million more listening hours
than it’s nearest competitor
7016
TOTAL HOURS 000s
5713
4685
3476
2330
2313
Bauer Place
Portfolio
Yorkshire
Capital
Yorkshire
Heart
Yorkshire*
Lincs FM
Group*
Source: RAJAR, Bauer Place Portfolio Yorkshire TSA, 6 months PE Jun 2014. *does not cover the whole
Bauer Place - Magic Network Yorkshire FMs*
Yorkshire
MULTI WEEK REACH
The Bauer Place Portfolio – Yorkshire reaches 1.6 million adult listeners over 13
weeks
1604
1476
1,323
1279
WEEKLY REACH
000s
1066
1,208
1,034
850
843
663
246
1 week
395
319
2 weeks
Bauer Place Portfolio - Yorkshire
4 weeks
Bauer Place - Yorkshire FMs*
Source: RAJAR, Bauer Place Portfolio Yorkshire TSA, 6 months PE Jun 2014
Predicted cumulative reach. Stations marked with a * does not cover the whole TSA
471
8 weeks
523
13 weeks
Magic Network - Yorkshire
ADULT REACH BY AREA
WEEKLY REACH
000s
416
The Bauer Place Portfolio – Yorkshire reaches
843,000 adults in total – that’s 58,000 more listeners
than Capital Yorkshire in the area
274
167
Bauer Sheffield
Source: RAJAR, Each in their own TSA, 6 months PE Jun 2014
Bauer Leeds
Bauer Hull