Howard Marsh howard.marsh@intermacsolutions.com Mobile: 07786 115233 Surrey/London. Profile Highly commercial and operational Senior Interim MD with blue chip Sales & Marketing background. Strong leadership skills and international credentials with extensive experience in business turnaround, sales & marketing strategy, culture change and operational improvement. Has held Pan European responsibility and worked in the UK, Germany, Austria and Japan. Speaks fluent German SECTOR EXPERIENCE SKILLS & ROLES Consumer Electronics Chairman, European VP , MD, S&M Director IT hardware Sales & Marketing, Business Development Household Durables Corporate Strategy, NPD Retail Business & Culture Change/ Turnaround FMCG Customer Service (Pre/Post Sale) Achievements o o o o o o o o o o o o o Managing Director £100m 150 employee business Managed Trade relationships across all channels of distribution, major Multiples,Independents,wholesalers Managed business and distribution at Pan European level Restructured & Refocused sales team lifting Av. Sales per Customer 200% Delivered company restructuring reduced costs 34%, reversed Sales decline, improved efficiency. Solid operational experience with P&L responsibility for turnover in excess of £100m Marketing Director £ 1bn 450 employee business Delivered growth Strategy and Minimum Standards of Operation for 500 Retail Stores across Europe Managed €1.5 bn revenue cross border Pan European accounts, Metro, DSGi, Kesa Carrefour. Led project to completely reset all dealer terms and conditions across Europe, €120m savings Trustee of UK Pension Scheme, Chairman of Investment Committee Worked & lived in West/Eastern Europe, Japan Fluent in German. NED Experience Non Exec Director Board of Trustees Sony UK Pension Scheme (2007- ongoing) o Chairman of Investment Sub Committee Chairman of Sony Germany Supervisory Board Non Exec Director PGC Ltd Interim Experience Headphone Centre Ecommerce (Apr2012-Nov2014) o Established and built on line ecommerce business www.headphonecentre.co.uk o Developed & implemented Google Adwords Campaigns using Google Analytics to improve Click Through Rate o Search Engine Optimisation (SEO) & keyword programmes developed o Negotiated Product Supply & Credit terms Sony Pictures Germany- Interim Sales Director (May 2012-Oct2012) o Investigated existing Salesforce practices which led to Revision of basic trading terms, conditions and pricing for customers Change of selling culture and processes within Sales team Improved control over monies invested in dealers o Changed Budgeting process to include Strategic Thinking from Sales team o Reviewed and implemented changes to how promotional money allocated & spent o Developed P&L by Customer which led to change in strategic approach to volumes sold, investment funding and customer support Sony Pictures Home Entertainment (June 2011) o Ad Hoc project around Pan European Account FeONIC Plc – Interim MD FeONIC Consumer Products Ltd (November 2010 to April 2011) o Mandate to commercialise and bring new technology product to market o Developed 3 year Business Plan for investor funding proposal o Established distribution online and through distributor network o Ran PR Agency pitch, developed launch campaign & strategy Permanent Career Sony Europe (Mar 2006- Nov 2010) €9bn, 5000+ employees VP European Sales Strategy Group. o Delivered a restructuring strategy for an integrated sales and marketing organisation in CEE region with cost savings of €10m pa and improved efficiency. o Managing €1.5bn revenue cross border Pan European Accounts - Metro, DSGi, Auchan, Euronics, Carrefour and Kesa, renegotiating terms to deliver 1.5% margin improvement. o Led a successful pilot in UK with E&Y, for new Dealer network trading terms and conditions, now extended across Europe to deliver €120m pa profit improvement. o Delivered growth strategy and introduced operational standards for 500 Sony own brand stores across Europe, a template Sony are now taking globally. o Introducing Tools for better commercial decision making across Europe and culturally changing mind set of sales teams to focus on improved account profitability. o Contributing as a key member of a senior cross functional team to completely restructure Sony Europe including outsourcing of IS and accounting with €20m pa targeted savings. Sony Austria Managing Director (April 2003-March 2006) £100m 150 employees o Reversed a 3 year sales decline, moving company to third best performing subsidiary from previous eighth position in Europe. o Increased market share in all categories, particularly in the buying groups by 3%. o Grew sales by customer from €20k to €65k by reducing direct accounts from 1200 to 400, giving increased sales focus on each account and improving productivity. o Reduced costs by 34% from €21m down to €14m by outsourcing the service division and other functions and reducing overall headcount from 140 to 92 staff. o Developed management team and changed company culture from acquiescent to taking responsibility. o Restructured trading terms with the Buying Groups, improving company margins by 1.5% and generating €350k reinvestment monies for identified growth initiatives. o Grew sales with Buying Group’s to €30m, the best performance in Western Europe. Sony UK Sales & Marketing Director (1997-2003) £1bn, 450+ employees o Developed a premier tier of independent dealerships o Led launch of a major new market segment in Computer Products, growing ‘Vaio’ branded sales from start up to a significant £250m over 3 years. o Led Home Video and Audio products to No 1 market leadership. o Led successful launch into the Digital Still Camera market. o Restructured organisation to move from silo to a unified structure. o Managed £60m marcoms spend for consumer, trade advertising and promotional activity. o Grew revenues by 100% to £1bn in 5 years. Sony UK Customer Service Director (1995-1997) 160 employees o Restructured the organisation, turning round the Sony service centres from £1.2m losses to profit by reducing staff headcount by 30% and introducing new procedures. o Led the 6 person sales team managing 300 external service centres. o Set up a Customer Call Centre, moving from outsourced to in House, improved customer satisfaction and reduced costs. o Generated significant efficiency improvements and overall £1m pa cost savings. Sony UK Group Product Manager (1990-1995) o Established TV’s as no 1 in the market by improved distribution, premium price positioning and new product launches. o Led launch into the Video market becoming clear market leader. Braun AG (Gillette) (1980-1990) o Roles included o Financial Analyst, Product Manager o Global Brand Marketing Manager inc. New Product Development based German HQ Address: Surrey /London :Mobile 07786 115233 Qualifications: BSc. Physics, Maths - Leicester University Dip. Management Studies - South Bank University Member Institute of Interim Management Languages: Fluent German Page 2 of 3 Page 3 of 3