THE NICEC/CRAC ANNUAL DEBATE 2009 "Past its Sell-By Date? Career Guidance for the 21st Century" Dr Bill Law career guidance for the twenty-first century observations and dilemmas… does this happen? focusing this? rather than this? moving to this? protecting professionalism career-development expertise career-management experience re-positioning professionalism framing by policy top-down indicators proximate realities attracting creative partners showing impact maintenance for survival diagnosis for reform making good use of bad news aligning to recruitment performance for employability learning for well-being committing to life-wide quality-of-life securing boundaries clarity & definition emerging findings realising potential beyond ‘iag’ & ‘ce’ this handout at: www.hihohiho.com/magazine/mkngtwork/cafsellby.pdf career guidance for the twenty-first century images… www.hihohiho.com/magazine/mkngtwork/cafimages.pdf career guidance for the twenty-first century ways ahead… for the environment for advancement for volunteering & giving for the developing world for looking good in selection for applying for recruitment for home life for shopping for skills & qualifications for well-being for employability www.hihohiho.com/magazine/mkngtwork/caffrmwrk.pdf