Rich & Culture
China Culture Seminar 2012
Prepared by : Jason Li
Agenda
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Top sports
Top travel destinations
World’s top 10 most valuable luxury brands
Choice of gifts
Top shopping destinations
Tax free shoppers
Overseas Travel
Top education destinations
Top emigration destinations
Collecting
Preferred watch brands
Uk luxury brands in China
Preferred hotel brands
Brand Awareness
Knowing Chinese Market
Top Schools in China
Knowing your market
Understanding Chinese Clients
Chinese Behavioral and Cultural Awareness
Returns and Expectations
TOP SPORTS
What is your favourite sport?
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Golf •
Swimming
Yoga
Mountain Walking
Badminton
Tennis
Horse Riding
Skiing
Diving
TOP TRAVEL DESTINATIONS
Where do you like to go overseas?
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1.France
2.U.S.A.
3.Australia
4.Maldives
5.Japan
6.Switzerland
7.Dubai
8.Hawaii
9.Singapore
10. Canada
11. Italy
12.New Zealand
13. UK
14. Germany
WORLD’S TOP 10 MOST
VALUABLE LUXURY BRANDS
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Louis Vuitton
Hermes
BMW
Moutai
Mercedes-Benz
Chanel
Wuliangye
Gucci
Rolex
Cartier
CHOICE OF GIFTS
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Red Wine 33%
Watches 26%
Smokes 26%
Electronics 26%
Imported Spirits 21%
Art 19%
Gift Coupons 14%
Fashion 12%
35%
30%
25%
Red wine
Electronics
Watches
Smokes
Imported
spirits
Art
20%
15%
10%
5%
0%
Gift coupons
Fashion
TOP SHOPPING DESTINATIONS
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Hong Kong
Europe
Major Chinese cities
US
Japan
Singapore
UK
Others
TAX FREE SHOPPERS
China
Chinese TAX FREE shoppers
spent 59% more than in 2010 and
81% more than 2009.
Av transaction Euro 813
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1. China 20%
2. Russia 16%
3. Japan 4%
Russia
Others
Japan
OVERSEAS TRAVEL
 Av. Group Size 9 pax
 Av. Length of Trip 8.5days
 Destination Inspiration Entrepreneur 55%
 Travel Arrangements Don’t forget local
partners
TOP EDUCATION DESTINATIONS
 Where do you like to send your kid to?
 THE BIG TWO: • US • UK
 THE NEXT TWO: Canada Australia
 AND THE REST: Singapore. Switzerland. HK. New
Zealand
COLLECTING
 What do you like collecting?
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1. Watches
2. Classical Art
3. Drinks
4. Porcelain
5. Contemporary Art
6. Cars
7. Trophy Properties
PREFERRED WATCH BRANDS
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Patek Philippe
2. Cartier
3. VacheronConstantin
4. Rolex
5. Piaget
6. Omega
7. Bulgari
8. Montblanc
9. Chanel
10. AudemarsPiguet
UK LUXURY BRANDS IN CHINA
 Cars
Land Rover +Jaguar + Rolls Royce +
Bentley + Aston Martin
 Fashion
Burberry + Dunhill
 Yachts
Sunseeker + Princess
 Education
Boarding Schools + Unis
 Drinks
Whiskies
 Shopping
Harrods +Selfridges
PREFERRED HOTEL BRANDS
What is your favourite hotel brand?
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Shangri-La
Hilton
Ritz-Carlton
Grand Hyatt
Peninsula
Marriott
Brand Awareness
Evaluate your market
Adjust your Product
Long-term business strategies
Set your expectations
TOP SCHOOLS or WHERE TO
FIND THEM?
What is your preferred Global CEO Programme?
 1.Cheung Kong Graduate School
 2.CEIBS
Knowing Your Market
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Different Types of Chinese Tourists
ADS -approved destination status
Business delegations
M.I.C.E.
Students
FIT
Short Training Courses
Shopping
Understanding Your Clients
 What is your target market ?
 Do you want big spenders or big numbers? Is
this market for you?
 Overseas Chinese/Domestic Chinese
 Do they know what you are offering?
 Your selling point
 Understand Plan Succeed
Cultural Awareness
 Always a shake!
 NEVER a hug
 Definitely NO kissing
Behavioral and Cultural Awareness
 Accept business cards with two
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hands, same as give the bills by
two hands
Always offer hot drinks – a
feeling of warmth (hot water)
Chinese Tea service & receive
knowledge
A toast is a must
Address your Chinese
counterparts with a title and
their last name.
Always serve the high position
guest first
Dental care kid
 Never give clocks
 Never present yellow /white
chrysanthemums
 Never allocate room numbers
with 4 or 44 or 414 to Chinese
guests
 Never take at face value
Returns & Expectations
 Gifts, tips & portages
 Return business