SCENARIO(S):
JOURNALISM IN 2018
NSS Course Assigment, Lusaka, May 2013“
Assigment Rationale




Journalism is changing fast
Communication environment is changing fast
What will happen to professional journalism in five
years (or so) time?
Applying SWOT-method in analysing the future of
journalism
 To
identify issues affecting journalism
 To make an enlightened guess of the future of
journalism
Journalism?


Journalism as a societal institution,
Comprising of
 Journalists
 Journalistic
work
 Journalistic content in media
 Media economy
 Communication technology
 Audience
…
SWOT?
Internal:
 Strengths
 Weaknesses
External
 Opportunities
 Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Assigment instructions (country groups)

Phase 1
 Make
a SWOT analyses of journalism in your country
 Consider internal problems and assets, as well as
 Possible external issues either threatening professional
journalism or increasing its importance
 Put the results in a SWOT four-square form (Power
Point)
…instructions

Phase 2
 Based
on your SWOT analyses,
 Describe the status of professional journalism in your
country in (about) 2018 (PP slides)
 Possible perspectives:
 Quality
of journalism
 Media business
 Reputation of journalists
 Audience attitudes to and consumption of journalism
 Journalism ethics
 Etc…
Extra Bonus

Produce 2 scenarios:
 Optimistic
scenario
 Journalism
 Pessimistic
scenario
 Journalism
that
is doing fine in 2018: status and reasons for that
is doing badly in 2018: status and reasons for