Evolving Models for Digital
Educational Resources
“e-texts”
Brad Wheeler
Vice President for IT & CIO
Indiana University
© 2010 The Trustees of Indiana University
Cost Concerns
In-state
Tuition
IUB
Books and % Of
Supplies (IU Est.) Tuition
$9,028
$812
9%
$6,434
$672
10.4%
2010-11
IUPUI
2010-11
http://admit.indiana.edu/cost/tuition.shtml
20 Large Courses - Cost of a Textbook
2009 - Biology, Business, Chemistry, English, Folklore, Geology, Linguistics, Mathematics, Psychology, Statistics, and Sociology
Used Book at IU Bookstore
74% of new list price
Used Book at Online Retailer
64% of new list price
Sell Back Success?
25%-33% Students
YES
40% net cost
One semester of access
67%-75% Students
NO
65% net cost
The World is Changing
Yielding New Channels for Textbook Content and pricing
• Multimedia
• Social Annotation
• Simulations
• Tutorials
http://www.theonlinemom.com/images/eReaderMotange.jpgtange.jpg
http://en.wikipedia.org/wiki/File:Ibm_pc_5150.jpg
http://t2.gstatic.com/images?q=tbn:ZVsmpPZtuOYMdM:http://goodereader.com/images/ereaders.jpg http://images1.everyjoe.com/files/2009/10/bn_nook1.jpg
IU Bookstore
Employment Law for Human Resource
Practice | (Edition 3)
978-0324594850
Chegg Rental
(B&N not offered/access for Semester)
$60
IU Bookstore eText
(2 devices/access for 180 days)
$106
Courseload eText
(Unlimited devices/access while IU
Student)
Amazon.com
Addall.com (broad search)
28 Oct 2010
$70
(35% list)
IU Plans/E-text Pilot Objectives
1. Drive down cost of materials for students
2. for the high quality materials of choice while
3. enabling new tools for teaching and learning
4. and shaping the terms of sustainable models
that work for students, faculty, authors…etc.
Achieving the Objectives
1. Open Courseware (Free)
– Open Courseware Consortium, Connexions…etc.
High quality content, seamless remix, free to students and faculty
2. B2C: Business to Consumer Model (Retail)
– Barnes & Noble, Amazon, Apple, CourseSmart…etc.
Big businesses selling to individual consumers
3. B2B: Business to Business Model (Wholesale)
– CourseLoad, FlatWorldKnowledge, etc.
Big businesses negotiating with big universities
The ‘Move the Tollbooth’ Model
•
•
•
•
•
•
•
REQUIRED eText fee in lieu of textbook buy
Cost is (currently) 35% of list price
Bound, delivered, print on demand +$20-$35
Integration with Oncourse in a course
Social annotation tool and offline access
IU students get continuing access to e-texts
Lower carbon footprint
2009-2011 Pilot Program
• Pilot Program - Partnership with CourseLoad, LLC
– Focused on widely used textbooks (Biology, Business,
English, Folklore, Mathematics, Chemistry, Linguistics)
– Full PDF and in Oncourse (via CLIP) with $20 option to print
– eTexts Fee ($0 to students for pilot)
• Like a course/lab fee
• 100% sell through = dramatic drop in price from publishers
• 30-35% of list price fee for every student in a course section
– Major concessions in Digital Rights Management,
unlimited printing, and continued access during degree
– 73% of students said they would choose an e-text over a
traditional textbook
IU Spring 2011 Courses
Course
Title of Book(s)
List
Price
Amazon
(New)
Best Online
Price (New)
Average
Net Cost*
(Amazon)
Courseload
(35% of
List)
PSY P155
Psychology: The Science of
Mind and Behavior (4th)
$173
$116
$65
$67
$54
MATH M371
Numerical Analysis (2006)
$132
$100
$100
$58
$46
HIST J301
The World: A History, Volume
1 (2nd); Heritage of World
Civilizations, Volume 1 (8th);
Traditions and Encounters,
Volume 1 (2010)
$110
$110
$112
$84
$110
$92
$84
$88
$87
$48
$64
$53
$39
$39
$39
$332
(Total)
$286
(Total)
$259
(Total)
$165
(Total)
$117
(Total)
Media Selling: Television,
Print, Internet, Radio (2009)
$63
$50
$40
$29
$22
BUS S307
Data Management (2 sections)
$173
$133
$116
$77
$61
BUS P431
Supply Chain Management:
Logistics and Distribution
$222
$140
$109
$81
$64
TEL T343
Evolving Models for Digital
Educational Resources
“e-texts”
Brad Wheeler
Vice President for IT & CIO
Indiana University
http://etexts.iu.edu