Presentation
Sweden
Some graphic production companies
TetraPak
Crane Currency
The graphic sector
Number of companies
0-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 >100
Number of employees
How many employees in Sweden?
The graphic sector
Reporters, writers, photographers, AD,
Production, white and blue collars
Distribution
25 000
11 000
Prepress operators
Printers
Bookbinders
Sales
White collars
Executives
Competences (except basics)
• Enviromental thinking
• Production planning
• Some companies only hire people with higher
education(Strålfors)
Printing techniques
SWOT-analysis
Strengths
•
•
•
•
All the value chain actors are represented
at a significant level.
A complete range of services covering all
requirements due to the presence of all
technologies and processes.
A dense and reactive network of small
companies responding to niche
requirements or local needs.
A globally modern and efficient production
tool.
Weaknesses
•
•
•
Average size too small and divided. Most
businesses are family owned, have a weak
financial structure.
Overcapacity and low capacity utilization
rate.
Most of the companies have poor international experience.
Threats
•
Opportunities
•
•
Several differentiation strategies are
possible…
Development of multimedia technologies…
•
•
•
Growing presence of third country printers
in the European markets.
Relocation of customers’ activities in
emerging countries…
Ongoing intense price war within EU and
the difficulty of building sustainable and
qualitative differentiation.
Digital artefacts
Advertisement
Trends - Digital Print
"Looking at printing technologies there is a clear
trend that digital print will take market shares in
relationship to conventional printing like offset.
Generally the circulation is decreasing, but the
jobs are increasing, which speaks in favour of
digital print."
Maria Blomgren, The Swedish Graphic
Companies' Federation
Trends - Business models
"There is an ongoing trend towards becoming full
service suppliers, meaning taking care of several
parts of the clients communication. We have
some larger member companies that have gone
from being pure printing houses to supplying all
types of communication services."
Maria Blomgren, The Swedish Graphic
Companies' Federation
Thank you!
σας ευχαριστούμε!
Kiitos!
Danke!
Tack!