Team II-A
Two Key Facts:
Transportation Industry must change
Human transporter will provide unique solution
"Segway human transporter will definitely change the transportation industry"

Team II-A
Private Cars
Public Transit
Busses
Trains
Subway
"Segway human transporter will definitely change the transportation industry"

Team II-A
Gridlock becoming worse every year
“
Over the last 20 years, traffic volumes have increased faster than road capacity”
Commuters spending more time in their cars
“Unless we manage highway congestion, our nation will continue to incur economic costs in foregone productivity, wasted fuel, and a reduced quality of life.”
Mary E. Peters,
Administrator Federal Highway Administration
"Segway human transporter will definitely change the transportation industry"

Team II-A
Long Distance Commuter
• Problem:
– Long commute time
– Public Trans not near job
• Solution
– Drive to Train Station
– Relax or be productive
– Segway to office
– Current Ex: France MTS
"Segway human transporter will definitely change the transportation industry"

Team II-A
Same size as a person
Easy to Maneuver
Zero-Turning Radius
Fit on Public Transit modes
Fits in trunk
Ride while:
Open doors
Elevator
Escalator
State Rep. John Heard, "By being on a Segway, you're not hot and sweaty, you're not exhausted from walking, so you're focused on [your task]."
"Segway human transporter will definitely change the transportation industry"

Team II-A
Electric Scooters Are A $60 to $200
Million Market
Segway Technology Leads The Market
– Early Followers Adapt The
Technology To Their Target Segment
– The Range Of Price/Performance
Options Further “Grows” The Market
– Over 200 New Electric Mobility
Products Introduced Since 2002
“Why would you mass market an imitation of a product that nobody seems to want?...
Unless they actually do.” Michael Malone,
Columnist
"Segway human transporter will definitely change the transportation industry"

Team II-A
Segway IS Changing The Industry
"Segway human transporter will definitely change the transportation industry"

Team II-A
"Segway human transporter will definitely change the transportation industry"

Team II-A
Use with other forms of transportation
Easy to Maneuver
Power Stair Assist
Easy to Ride
"Segway human transporter will definitely change the transportation industry"

Team II-A
Segway Is The Ferrari Of Scooters
• Raising The Bar Drives The Market
– Amazon.com Claims 100,000 potential
Segway Sales
– Competitors Enter The High End Market
That Segway Controls
– Competition Drives Segway To Higher
Technology To Hold The High End
– The Cycle Goes On And On ……
• In The Meantime ………
– Battery / Fuel Cell Technology Advances
–
Electric Motor Technology Advances
– Control Technology Advances
– Lightweight Structures Technology
Advances
WHY – Everybody Likes To Make $$$$$$$$
"Segway human transporter will definitely change the transportation industry"

Team II-A
Segway Dangers
• 12 mph, yet fast jogging
• Not maneuverable, yet turns on axis
• 78,000 pedestrian injuries and 4,700 fatalities in the US in 2000, yet by cars
• Crowded Sidewalks, yet disproportionate room for streets
"Segway human transporter will definitely change the transportation industry"

Team II-A
"Segway human transporter will definitely change the transportation industry"

Team II-A
"Segway human transporter will definitely change the transportation industry"

Team II-A
Data:
• Miles driven by average automobile user: 10200
– http://www.eia.doe.gov/emeu/rtecs/chapter3.html
• % of trips under 5 miles: 60%
– http://www.epa.gov/otaq/consumer/42097032.pdf
• Cost per mile: $.534
– http://www.aaapa.org/drivingcosts2002.pdf
• Cost per full charge: ~10 Cents
• Savings by replacing these trips with
Segway: $3268 per year
– http://www.colliersmn.com/prod/cclod.nsf/publish/EED058B6A33ED51A85256ED80056
7DE0/$File/CBD+Parking+Rate+Survey.pdf
• Segway P Series MSRP: $3995
– http://www.segway.com/shop/
"Segway human transporter will definitely change the transportation industry"

Team II-A
It Starts As A Cool Toy ……….
• The Fun Factor Starts The Process
– Affluent Customers At First
– Purchased For Fun – Not Utility
• The Fun Factor Drives Greater Use
– Segway To The Store
– Segway To The Beach
Public Exposure = Larger Sales
• Utility Use Increases As Commuters
Find The Segway More Fun Than
Parking On The Freeway
• Segway Commuters
Their Way To Work
On
Things Begin To Change ……….
"Segway human transporter will definitely change the transportation industry"