Easy Life
Sebastian Pestre. Chi won Lee. Sujin Suh. Ryan Sohn.
Table of Contents
1. Defining the problem
2. STP Analysis
3. Demonstation
4. Business Model
The Process
• During a team meeting, a debate about
‘should men always have to plan for a date?’
occurred.
Everymen in the team agreed on the hardness of
date course designing.
Eureka!
Need
• ‘What am I going to eat for lunch/dinner’ is a
big question everybody asks daily.
• ‘Where’ is a big question, but also ‘what
then?’/sequence of activities are important.
Defining the Problem
• Yes, currently there are many information’s
about restaurants, places to play and etc.
• No, currently there is no service that
integrates these databases into sequences.
• There are many people who feel pressure for
making date courses, or even have hard time
deciding what to do for their spare time.
• We, deliver easy time-design for our
customers.
STP Analysis
Numbers of Smartphone Users
Numbers in 1,000s.
STP Analysis
• Segmentation:
- Over 4 million smartphones users in Korea,
including 1.6 million Iphone users.
• The main categories of users are the following
-Users between 18 and 24 years old : 18%
-Users between 25 and 34 years old: 29%
-Users between 35 and 44 years old: 20%
-Users between 45 and 54 years old: 13%
STP Analysis
• Segmentation:
- Over 4 million smartphones users in Korea,
including 1.6 million Iphone users.
• The main categories of users are the following
-Users between 18 and 24 years old : 18%
-Users between 25 and 34 years old: 29%
-Users between 35 and 44 years old: 20%
-Users between 45 and 54 years old: 13%
STP Analysis
• Targeting:
Users between 18 and 34 years old are using
smartphones the most and especially the social
networks and sharing applications. They are the
most likely to use our, to spread it around their
entourage and to participate to the
developement of the database.
• This segment can be considered as the early
adopters segment which « leads » the others to
follow them.
STP analysis
• Positioning:
-Price: the application will be for free in order
to attract as most users as possible
-Distribution: the application will be available
on both Android Market and the Appstore of
Apple
-Promotion: Advertisement and promotion
are likely to be done on the internet and
especially the social networks already existing
Let me introduce
EasyLife
Design Your Day!
Design Your Day!
Time
6am
6pm
6pm
4am
Next
Time
6am
6pm
6pm
4am
Next
Time
6am
6pm
6pm
4am
Next
Number of People
single
couple
group
Next
Number of People
single
couple
group
Next
Wish lists
Next
Wish lists
Next
Budget
40000won
Next
Mood
Mood
Next
Mood
Mood
Romantic
Fun
Wild
Gloomy
Next
Mood
Mood
Romantic
Fun
Wild
Gloomy
Next
Mood
Mood
Romantic
Fun
Wild
Gloomy
Next
Mood
Gloomy
Design My Day!
Processing
reservation
Reservation
Price : 8000원
Time : 30분
Rating
reservation
reservation
Price : 3000원
Time : 30분
Rating
Reservation
reservation
Price : 8000원
Time : 2시간
Rating
1
2
3
4
reservation
reservation
Price : 8000원
Time : 30분
Rating
Reservation
reservation
Price : 3000원
Time : 30분
Rating
Reservation
Reservation
reservation
Price : 8000원
Time : 2시간
Rating
1
2
3
4
Features
•
•
•
•
•
Give basically 4 options of daily sequences
Automatically uses weather information
Reservations with sponsored places available
Ratings and Comments
More specific options, such as location radius,
priority by ratings, nearest place from current
location, etc are available.
Business Model
• Benchmarking: Google Ads
Google only fees their ads when user clicks the
ad.
Every user has a pin number and ‘places’ have a
QR Code.
When Customers picture the QR code, the data
is sent to the servers, giving the customers
incentives such as coupons instantly. This also
is counted and later on included in the fee the
‘places’ have to pay to Easylife.
QR Code
Market Model
Easylife
Advertisement
Fee
Search
information
Comments
, ratings
Visits(Traffic)
‘Places’
Customer
Coupons
Thank You
EasyLife