An introduction to digital signage
Presented to: Black Box Corporation
Presented by: George Borden and Steve Acquista
April 6, 2010
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`Company Confidential
Agenda
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An Digital Signage Introduction
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Market and Opportunity Overview
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iCOMPEL™ Introduction
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Multimedia Solutions
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Black Box Educational Resources
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Q&A
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What is digital signage?
Digital signage is an electronic medium that
makes it possible to deliver dynamic and
compelling content at the right location at the
right time to achieve better results.
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Digital signage is an affordable and effective medium to:
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Increase sales
Build brand awareness
Improve internal or external communications
Encourage certain behaviors
Increase customer satisfaction
Motivate employees
Inform, educate, and communicate in real time
Use as an emergency notification system
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Digital signage applications
Retail
»Malls
»Standalone Stores
»Convenience Stores
»Service Stations
»Restaurants and Bars
Corporate
»Information in High-Traffic Areas
»Wayfinding
»Cafeterias
»Conference Rooms
»Lobbies
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Digital signage applications
Education
»Campus
»Dorms
»Student Centers
»Departments
»Administration
»Cafeterias
Transportation
»Flight or Schedule Information
»Advertising
»Wayfinding
»Ticketing and Check-in
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Digital signage applications
Hospitality
»Information
»Wayfinding
»Advertising
»Check-in
»Concierge
Medical
»Waiting Rooms
»Wayfinding
»Department Training
»Status Monitoring
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DS Applications:
Digital signage applications
Entertainment
»Theaters
»Theme Parks and Arcades
»Museums
»Libraries
Rental and Staging
»Events
»Tradeshows
»Concerts
»Convention Centers
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A basic digital signage system
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Display (plasma or LCD)
Media player
Content
Software
• Create
• Manage
• Play
• Monitor
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Digital signage project breakdown
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Displays – 51.45%
Media Player Hardware – 25%
Design/Installation/Network – 15.6%
Software – 9%
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Key contributors
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U.S. digital signage market
US Digital Signage Market
• $2.9 billion - 2009 YTD
• $3.7 billion - 2010
• $4.4 billion - 2011
Segments:
- Advertising Networks
- Digital Billboards
- Communication Networks
Source: PQ Media: 11/09
“DOOH Growth Remains Strong, Global Growth Outpaces U.S”. pqmedia
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Compel your audience with…
Product introduction and demonstration
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A typical digital signage layout
Video – live or stored
Static Images – still
or rotating
Branding – animation
and images
Clock /
Calendar
News/RSS feeds - live
from the Internet
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Scrolling text –
prescheduled or real
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time
Live weather forecast
(HTML)
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iCOMPEL object hierarchy
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iCOMPEL is comprised of Layout(s), running at
defined times of a week
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Each with Zone(s), defining geometry and
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Each with a PlayList(s), referencing:
Internal Media – held on the local HDD or
External Media - from the Internet or live TV
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iCOMPEL runs Schedule(s), now and at dates into the
future
The iCOMPEL control paradigm
Any number of Zones
Any position
Any size
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Scheduling with iCOMPEL – time enters the story
Lunch Layout
Layout A
PIC
PIC
Time / Date
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LAYOUTS2 22SEP2006.vsd
Layout C
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Starter
Salad with Dressing
Main
Roast Pork
Pudding
Fruit Salad
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Layout B
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iCOMPEL HD Plus High-Speed and iCOMPEL HD Plus
VGA, DVI, Ethernet, RS-232, USB, Audio
3"H x 11"W x 10.5"D
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iCOMPEL Fanless HD and iCOMPEL HD Subscriber
1"H x 10"W x 6.5"D
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The scalable signage solution
Standalone iCOMPEL
*Use any web
browser from any
network computer to
access iCOMPEL
AC4000A
User
Network
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The scalable signage solution
Publisher, Subscriber function in action
Reception
Subscriber
Cafe
Subscriber
Subscriber
Network
Publisher
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Warehouse
User
Typical DS setups:
Single
Player
Setup
The elements
of digital
signage
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Display/monitor
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Media player
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Software
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Connectivity
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Content
Typical DS setups:
Multi-player setup
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Deliver Video, Audio, and RS-232 over dedicated CATx
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CATx Multiport Extenders
Distribute video, audio and RS-232 to
multiple points using CATx cable
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Video and Audio over IP Networks
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Video and Audio over Coax
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A comprehensive approach to digital signage
Company Confidential
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Digital signage resources
www.blackbox.com/go/iCOMPEL
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Digital signage resources
The digital signage microsite at blackbox.com/go/iCOMPEL
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`Company Confidential
Digital signage collateral www.blackbox.com/go/collateral
Sales tools including interactive digital signage e-catalog
eCatalog,
iCOMPEL
Brochure, and
capabilities
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Case Studies,
White Papers,
Videos, and
Webinars
`Company Confidential
Ongoing iCOMPEL webinars & on-demand tutorials
Topic: Black Box iCOMPEL Digital Signage Demo
Date: Friday, April 9, 2010
Time: 11:00 am, Eastern Daylight Time (New York, GMT-04:00)
----------------------------------------------------To register for this meeting
----------------------------------------------------1. Go to https://blackbox.webex.com/blackbox/j.php?ED=134164372&RG=1&UID=0&RT=MiMxMQ%3D%3D
2. Register for the meeting.
Once the host approves your request, you will receive a confirmation email with instructions for joining the meeting.
To view in other time zones or languages, please click the link:
https://blackbox.webex.com/blackbox/j.php?ED=134164372&RG=1&UID=0&ORT=MiMxMQ%3D%3D
----------------------------------------------------For assistance
----------------------------------------------------1. Go to https://blackbox.webex.com/blackbox/mc
2. On the left navigation bar, click "Support".
You can contact me at:
george.borden@blackbox.com
1-724-873-6565
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Basic assessment questions
Who is the audience that will be looking at the displays?
• Customers
• Employees
• Visitors
• All the above
What information do you want to communicate?
• Products or services
• Current information (news, weather, stock ticker)
• Internal communications (alerts, personalized messages, sales and production numbers)
• Instructions (directions, room schedules)
• All the above
What is the purpose of the solution?
• Sell a product (advertising)Signage
• Inform the viewer (schedules, alerts, directions)
• Entertain the viewer (waiting lines)
• Reinforce a theme (create an environment)
What assets do you have to deploy?
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• Web site information
• System data (database, phone switch, production numbers)
• Existing ads (video, print, Web)
• Live television feed
Black Box Digital Signage Team
George Borden
National Sales Manager
724-873-6565
george.borden@blackbox.com
Eliot Shaffer
Digital Signage Success Manager
724-873-6553
eliot.shaffer@blackbox.com
Steve Acquista
Director of Digital Signage
540-898-3767
steve.acquista@blackbox.com
For additional information, please visit
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www.blackbox.com/go/iCOMPEL.
Thank you!
Questions
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