Kimberly Hunter
March 21, 2011
Products
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First Microsoft powered smartphone (2002)
First Android powered phone - HTC Dream (2008)
HTC Sense - user interface platform
First 4G capable phone - HTC EVO-4G (2010)
Tablet - HTC Flyer (2011)
• 18+ A Series phones
• 5+ 7 Series phones
• 60+ running older versions of Windows Mobile
History
• Founded in 1997 by Cher Wang & Peter Chou
• Began mobile device development in 1998 with
first significant launches in 2000
• Firsts: mobile device running Windows OS, mobile
device running Android OS, 4G capable phone
• HTC was named the "Device Manufacturer of the
Year" for 2011 by the GSMA at the Mobile World
Congress on 16 February 2011
Money
• 9.5 billion in revenue in 2010
o 93% increase in revenue over 2009
• 1.3 billion net profit
• Sold 24.6 million devices in 2010
o
111% increase from the year before
Innovation
"social phones"
HTC ChaCha
HTC Salsa
Tablets
HTC Flyer
Interface
HTC Sense
Market
• Devices for smartphone users
o
45 million smartphone users in May 2010
o
Expected to exceed 1 billion by 2014
• Devices for 3rd party companies who produce the
software
• Markets currently in the U.S., U.K., Singapore,
Australia, as well as the most of Europe and Asia
• Expand Market to China by partnering with China
Mobile (announced July 2010)
Competitors
• Apple
• Motorola
• Sony-Ericsson
Secret Sauce
• 1/4 employees work in R & D
o Quality Products
o
Fast development
• Strong partners who develop OS's :
o
Microsoft
o
Google
• Looking to future trends
o
HTC Sense
o
Tablet development
o
Possible OS?