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Annual report of HTC
Inc. for 2013…
HTC Corp.
HTC Corporation formerly High-Tech Computer Corporation, is a Taiwanese
manufacturer of smartphones and tablets headquartered in New Taipei
City, Taiwan. Founded in 1997, HTC began as an original design
manufacturer and original equipment manufacturer, designing and
manufacturing devices such as mobile phones, touchscreen phones,
and PDAs based on Windows Mobile OS and Brew MP to market to mobile
network operators who were willing to pay a contract manufacturer for
customized products. After initially making smartphones based mostly
on Windows Mobile, HTC expanded its focus in 2009 to devices based on
the Android, and in 2010 to Windows Phone. As of 2011, HTC primarily releases
and markets its smartphones under the HTC brand, ranking as the 98th top
brand on Interbrand's Best Global Brands 2011 report. A September 2013
media report stated that HTC's share of the global smartphone market is less
than 3 percent and its stock price has fallen by 90 percent since 2011.
Headquarter in Xindian, New Taipei City, Taiwan
• Founded in 1997 by Cher Wang & Peter Chou
• Began mobile device development in 1998 with first
significant launches in 2000
• Firsts: mobile device running Windows OS, mobile
device running Android OS, 4G capable phone
• HTC was named the "Device Manufacturer of the
Year" for 2011 by the GSMA at the Mobile World
Congress on 16 February 2011
• 9.5 billion in revenue in 2010
o 93% increase in revenue over
• 1.3 billion net profit
• Sold 24.6 million devices in 2010
111% increase from the year
• Devices for smartphone users
45 million smartphone users in May 2010
Expected to exceed 1 billion by 2015
• Devices for 3rd party companies who produce the
• Markets currently in the U.S., U.K., Singapore,
Australia, as well as the most of Europe and Asia
• Expand Market to China by partnering with China
• Quick ratio=(Current Assets-Inventories)/(Current liabilities)
Conclusion: HTC has not enough cash and liquid assets to cover its short-term
debt obligation.
Analyses-Working Capital ratio
• Working Capital ratio=(current assets)/(current
• Conclusion: HTC can pay all of its current liabilities and still have
current assets left over.
Fixed assets to Equity Ratio
Fixed assets to Equity ratio=(fixed assets)/(stockholder’s
Conclusion: If fixed assets to stockholder’s equity ratio is more
than 1, it means that stockholder’s equity is less than the
fixed assets.
Current ratio
• Current ratio=current assets/current liabilities=111.51/94.51=1.17
• Equity=total assets-total liabilities=172.63B-94.92B= 77.71 B
Debt to Equity
• Debt to equity=total debt/total equity=94.51/77.71B=1.21
• Conclusion: HTC are used short-term and long-term debt in
Return on equity
• Average stockholder’s
• Net profit=1.32b
• Roe=net profit/average stockholders equty=1.32/117.845=0.011
Return on assets
• Roa(2013)=net profit/average total assets=1.32/189.81=0.0069
• Net profit:1.32B
• Average total assets(2013)=(172B+207.25)/2=189.81
• Conclusion: Return on assets show that this business is more
• Net profit=1.32b
• Sales volume=203.14B
• Profitability=Net profit/sales volume=1.32/203.14=0.0064
Thanks !