MEDIA KIT
Established national specialty channel since 1988
WHO WE ARE
Available in over 10 million households across
Canada via cable & satellite
Multi-faith channel by license, with a schedule
divided into two distinct formats:
Entertainment: popular programming
(Mon-Fri 3p-2a)
Mosaic: faith-based programming
An entertaining, thought provoking, and
wholesome alternative for viewers and
advertisers looking for the best in programming
that features the secular and spiritual interests of
the 45plus market (Zoomers)
Nostalgic favorites such as Murder She Wrote, Columbo, The
Waltons, and Touched By An Angel
60 Hours of Weekday Entertainment Programming
ENTERTAINMENT BLOCK
Iconic dramas, topnotch comedy, provocative documentaries…
Award winning British drama series including Downton Abbey, Doc
Martin, Upstairs Downstairs, Eastenders, Prisoner’s Wives, and Mr.
Selfridge
The best of British comedy series such as Keeping Up
Appearances, Are You Being Served, Absolutely Fabulous, and Faulty
Towers
Classic and contemporary films such Some Like It Hot, A Bridge
Too Far, Tea With Mussolini
Insightful and engaging documentary specials including: The
Church of Elvis, The Science of Sin, Templars Last Stand, Sex &
Religion, The Lost Tomb of Jesus
Monday – Friday 2:00p - 2:00a
ENTERTAINMENT BLOCK SCHEDULE
EST
Entertaining
Intelligent
Compelling
Inspiring
Monday to Friday - Mornings and Early Afternoons
Saturday and Sunday all day
MOSAIC BLOCK
Vision TV is Canada’s only multi-faith specialty channel with a mandate to reflect
and respond to the diverse faith and spirituality needs of Canadian viewers.
Inspirational programs presented by a variety of
different faith groups including Christian-based groups,
Muslim, Hindu, and Sikh-based groups
A broad spectrum of Christian programming from both
Canadian and U.S based ministries, offered on weekday
mornings, early afternoons, and Sundays
A comprehensive South Asian community showcased
every week, Saturdays from 9:00am to 2:00am.
features primarily Punjabi, Hindi, and Urdu
programming
Viewers seeking to re-connect with the spirit of Christmas make a
natural connection to VisionTV
 Vision’s weekday prime-time Christmas programming block ranks the
station among the top 20 national networks (both conventional and
specialty) during the holiday season. (MF 7p-11)
 Vision’s average minute audiences increase by more than 10% during the
holiday season. (Prime Time Block comparison, MF 7p-11p)
A perfect environment for advertising clients seeking exposure at this
time of year
BBM Canada metered data. Total Canada, Persons 2+, December 2. 2013 – January 5, 2014
THE NATION’s CHRISTMAS STATION
Over 100 hours of holiday themed movies and music specials across
five weeks of the Christmas season
A variety of 90-second interstitials featuring relevant
news and information, targeted specifically to the Canadian
Zoomer demographic (persons 45+)
Z-NEWS
Aired regularly throughout the full VisionTV schedule optimizing Zoomer reach and frequency
Interstitial topics have featured:
•Elder abuse
•Deepak Chopra at ideaCity
•Coverage of the Royal Visit
•Greg Hill, Ski Adventurer
•Tarek Fateh, 100 yr. old marathoner
•Hoagie Carmichael, legendary music composer
•Doris McCarthy, Canadian artist
•Canadian Finance Minister Jim Flaherty re Family
Caregiver Tax Credit
3,027,000
2,362,000
2007- 08
2 0 12 - 13
BBM Canada metered data. Total Canada, MS 2a-2a, Persons 2+, Wks1 -52
(broadcast year average).
Average minute audiences
among Persons 45+ on Vision have
almost tripled in the last five years
(entertainment block)
Average Minute Audience
Average Weekly Reach
AUDIENCE GROWTH
Vision reaches more than 3
million different viewers every
week… an increase of 28% in 5
years!
63,200
22,200
2007- 08
2 0 12 - 13
BBM Canada metered data. Total Canada, MF 2p-2a. Persons 45+, Wks 1-52
(broadcast year average)
VisionTV Gender composition:
69% Female
Zoomers (Adults 45+) currently represent
56% of Canada’s adult population
AUDIENCE HIGHLIGHTS
Statistics Canada, July 2011
VisionTV Age composition:
34% Adults 35-64
53% Adults 65+
84% ZOOMER
BBM Canada metered data. Total Canada,
MS 2a-2a, Wks 1-52 ( 2012/13 broadcast
year average).
ZOOMER® is a state of mind. It’s an
attitude at the core of living long and
well that combines a desire for new
experiences with a sense of purpose and
value. It’s an attitude that recognizes the
challenges of aging but also insists that
aging doesn’t have to mean retreating
from life.” Moses Znaimer, CEO, Zoomermedia Ltd
Zoomers account for…
“The old are getting richer, the younger poorer...incomes for the
group of Canadians between the ages of 25 and 34 haven’t
increased by a penny for over three decades. Meanwhile, over
the same period, the incomes for the older groups have been
rocketing up. Canadians aged 65 and up have seen their incomes
soar by an incredible 54%. Those aged 45 to 54 saw their incomes
rise by 14%, and those aged 55 to 64 saw a 10% boost.”
NOVEMBER 2010
65% of Canadian Wealth
Source: PMB Fall 2013 ( Adults 18+)
60% of consumer spending
Source: Statistics Canada
“This is wonderful
programming just
not available
anywhere else”
History+
Showcase+
CBC News Network+
Discovery+
Vision+
Bravo+
HGTV+
W Network+
Food Network+
Space+
Comedy+
CTV News Channel+
YTV+
OLN+
Slice+
CP24 Ontario+
CMT+
Dtour+
Weather+
Teletoon Eng+
OWN+
Treehouse+
Much+
BNN Business News
M3+
E!+
APTN+
Discovery World+
MTV+
APTN HD+
APTN-N
Kathy Churchill, VisionTV viewer.
Cdn Specialty Channel Ranking
Persons 45+, MF 3p-2a
Excludes sports channels
0
10
20
30
40
50
60
70
80
90
BBM Canada, Total Canada, 12-13 Wks 1-52
AUDIENCE CONTEXT
VisionTV’s entertainment programming block
delivers strong Zoomer audiences relative to its
Specialty Channel competition
100
VIEWER TESTIMONIALS
“My favorite station! Hands Down”.
Sandra Donovan, Jan 2012
“I just want to say VisionTV is a really wonderful
friend that I have around every day. I can always
trust the programming to be interesting, thought
provoking, and just plain entertaining. I don’t
know what I’d do without VisionTV”. K. Peters, Jan 2012
“I just wanted to say I LOVE VisionTV! I live in
British Columbia and really enjoy watching all
the programs you provide”. Dave Smith, Feb 2012
“I watch VisionTV alot. It is one of my favorite
channels. I love the variety of shows”. Shirley Reise, Nov 2011
“I really, really do enjoy your total programming and
it is not too often the channel selector has anything
else on”. Dennis Anthony, Jan 2012
“
“
“VisionTV has continued to be one of my
favorite channels”. Roy D. Mantle, Feb 2012
“I just want to say VisionTV is a really wonderful friend that I have around every day. I can
always trust the programming to be interesting, thought provoking, and just plain entertaining.
I don’t know what I’d do without VisionTV”. K. Peters, Jan 2012, VisionTV Viewer
ADVERTISE WITH US
For Advertisers who want to be associated with quality,
and respect for the intelligence of the viewer, VisionTV is
your new home
•Competitive rates
•Consistent and proven schedule
“Research by PwC has shown that, on
average, TV advertising returns 4.5 times
what you invest. No other form of
advertising is so effective.”
The Independent| May 11, 2009, "TV Dead? Far From It, We're Keeping All
The Others Alive“
•Customizable program sponsorship opportunities
•Integrated Media Solutions available leveraging
all Zoomermedia platforms
•In-house production services available
Current advertising
partners include:
“Recent psychology and neuroscience
findings have demonstrated that the
power of emotion, the ways we process
advertising messages, the strength of
implicit memory and the role of
engagement in advertising all reinforce
the reasons why TV is such a powerful
commercial vehicle.”
David Brennan, Research & Strategy Director, Thinkbox
The Channel, Issue #3 2007, “Persuading Advertisers To Love TV
Again”
CONTACT US
ZoomerMedia Television
64 Jefferson Ave
Toronto, Ontario, M6K 1Y4
(416) 368-3194
Airtime Television Sales Inc.
6 Crescent Road, 2nd Floor
Toronto, Ontario, M4W 1T1
(416) 923-7177
Vice President, Sales
Dan Hamilton
Director, TV Sales and Integrated Media
Deborah MacLellan
National Sales Executives:
Mark Burko, John Aonso,
Mike Gibson, Kevin Haggith, Ty Trainor
WHERE TO FIND VISIONTV
Rogers 60 (GTA) Rogers 237 (Digital) Rogers 96
Across Canada: BellTV 261 – Shaw Direct 394/72
or check your local listings
www.visiontv.ca