Protect the ACN
Opportunity
Getting It Right
Getting It Right
• Getting It Right
It is every Independent
Representative’s responsibility to
enforce all of ACN’s Policies and
Procedures and to notify ACN
immediately of any violations.
ACN has created all the tools
youcreated
needall
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• ACN has
self-help
you business
need to run your
andbusiness
does not
recommend that
representatives create or use
any materials outside of what
ACN creates and provides
Before creating and submitting
any materials
Check all ACN-created materials that are
available for the same purpose
Review the Marketing & Advertising
Guidelines in the Policies and Procedures
document to make sure anything you create
is in compliance with the strict guidelines
Getting It
Right
• Getting It Right
The Top 10
Getting It Right
1
Slamming is any practice that causes a
customer’s telecommunications service
provider to be changed without the
customer’s knowledge or consent. Make
sure all orders, both online and paper, are
completed by the customer.
Slamming is Not Tolerated
Customer must complete the online application
• Make sure your customers understand and agree
to the agreement terms and are aware of any
Early Termination Fees
• Representatives should note that if a customer
cancels service there will be an an adjustment of
CABs and TCABs
• Customers who don’t understand or agree may
file a complaint with BBB
Getting It Right
2
Customers cannot be signed up using
another Representative’s Team ID that did
not personally acquire them – this is
Stacking.
Getting It Right
3
Only approach or promote ACN’s products
and services to your warm market.
You can only approach those with whom
you have a pre-existing social, business
or acquaintance relationship for ACN’s
products and services
Cold marketing practices go against ACN’s
network or “warm” marketing approach and
model.
Any requests that involve these practices or form
of distribution will NOT be approved
Cold Marketing to Acquire Customers
is Not Allowed
Includes:
• Mass advertising such as newspapers or magazine
advertisements
• Purchased leads
• Door-to-door selling or advertising
• Mass mail distribution
• Freely distributed flyers or materials
• Trade show participation
• Telemarketing
• Personal websites (other than a Distributor Website) that
promote the products or encourage orders
Getting It Right
4
New representatives are not required to
personally sign up for ACN products and
services to qualify, nor is it a requirement to
purchase a Video Phone.
5
The Team Trainer fee is $499 and no
further amount of money is required to
become an Independent Representative.
This also applies to ACN’s Business
Tools. It is not a qualification
requirement to sign up for Your
Business Assistant, nor is the purchase
of DVDs, magazines and other tools.
Subscription and purchase of Business
Tools can only be recommended, not
required.
Use of the ACN Video Phone with
Wireless Air Cards
Some new representatives have been encouraged
to purchase a video phone and an air card for
purpose of demonstration.
ACN does not support this.
This may result in high wireless bills and the
cancellation of the video phone, the air card or
both and as such, representatives should not
promote or encourage this practice within their
teams.
Getting It Right
6
Do not make any income claims or
earnings guarantees. Use ACN approved
hypotheticals only.
There will be no tolerance for
unapproved income claims
Getting It Right
7
All personal marketing materials you create
- printed or online – must be approved in
writing by ACN Marketing.
All requests are considered rejected until
written approval is granted, and
representatives may not proceed with
replication or distribution of any materials
until formal approval by ACN is received.
No requests for marketing materials will be
reviewed without the representative first
viewing the online information and
documentation.
All correspondence for marketing materials
must be in writing – no phone calls regarding
personal materials or advertising will be taken,
nor will approval be given over the phone
under any circumstances.
Getting It Right
8
Do not use any ACN logos, Donald Trump
images or The Celebrity Apprentice logos,
or the logos of ACN’s carriers and providers
on any materials, including websites.
The ACN name, logo and trademarks are all
proprietary information belonging to ACN.
Only ACN created material – both printed and online –
can contain the ACN name, logo and trademarks. No
material created by representatives can contain this
information.
Representatives must refer to themselves as an “ACN
Independent Representative”, and this is the only
exception to the above rule.
The names and logos of our carriers and
providers cannot be used on any materials
created by representatives.
For example, the Verizon name and logo cannot be
used. Only wording to the effect of “nation’s leading
providers” or “top carriers” are allowed.
ACN has created a wide range of flyers and
presentations which contain the names and logos of
our carriers and providers. These are available in the
Product section of MyACN for Representatives.
• Direct references to Donald Trump or The Celebrity
Apprentice are not allowed
• Images or logos pertaining to either Donald Trump or
The Celebrity Apprentice are not allowed
• Representatives can only use wording such as “multibillionaire endorsement” or “prime time television show.”
Only wording to this effect will be approved and allowed
• Pictures that representatives get taken with Donald
Trump at ACN events are for personal use only and are
not to be posted online, or on any social webpages.
ACN only has permission to reference Donald
Trump and The Celebrity Apprentice on ACN
created material and websites.
Getting It Right
9
Follow the rules with websites and ACN
Videos.
You cannot use ACN videos outside of
your Distributor Website, ACN websites
or the Opportunity Disc
Posting videos on video sharing or personal websites
is strictly prohibited
• Uploading, posting or “ripping” copyrighted videos is not
allowed. Copyrighted videos pertains to any video
material that is produced and released by ACN.
• Representatives are only allowed to link to a video on
an ACN website or their Distributor Website
General Rules Regarding Websites:
• Cannot contain ACN videos, images, documents or forms.
• Logos and references that belong to ACN, our carriers or
the Trump organization are not allowed.
• No product information should appear on any website, as
this classifies as cold marketing. Information can be about
the Business Opportunity only.
• Under no circumstances are personal websites allowed to
receive or place orders for ACN products and services.
Orders are only to be placed through ACN’s country
specific customer portals.
• Representatives cannot post listings on Craigslist, Ebay,
or any other online store
ACN Distributor
Websites is the
best online tool
Getting It Right
10 Representatives cannot make any
representations about ACN to any media
outlets or members of the media.
If approached by members of the media,
representatives must follow the approved
ACN script for handling media inquiries.
You may not:
• Comment or discuss anything to do with ACN the
company, its products, the Opportunity, or its
appearance on The Celebrity Apprentice.
• Make false or misleading income claims.
• Make any comments that will lead them to
believe you are employed or are an authorized
contact for the company.
We are Creating
History
•
•
•
•
Unprecedented growth
Donald J. Trump’s endorsement
Appearance on The Celebrity Apprentice
Revolutionary Technology – ACN’s Video
Phone
It has never been more important to make
sure that all representatives
GET IT RIGHT!
We Need Your Help
• Build your business the right way
• Train your team to do the same
• Report any violations immediately to ACN
• Check online for answers before calling or
sending in anything to ACN
• Check out ACN’s tools before developing
your own