(CENTURY 21 DBA logo here)
Logo can be found in the Brand Center on 21Online.com
Real Estate Services Proposal
Insert
Agent
Photo
Here
Gloria Borillo, MBA
4016 Grand Ave Suite B
Chino, CA 91710
909-364-2547
gloria.borillo@century21.com
www.gloriaborillocallhomes.com
Prepared Especially for:
You
123 Main Street,
Any town, ST 12345
Each CENTURY 21 office is independently owned and operated
Page 1
The Purpose of this Presentation
• Understand your goals, objectives and
expectations…it’s all about you!
• Understand your home and its valuable
features and benefits.
• Discuss the benefits of the CENTURY 21 brand.
• Discuss our local market presence and my
professional representation services.
Each CENTURY 21 office is independently owned and operated
Page 2
• Discuss current market conditions and market
data to establish the market value of your
home.
• Discuss your pricing thoughts and pricing
strategies.
• Select the listing price for your home.
• Assure your confidence in our service.
Working Together to Achieve Your Goals
Your goals, dreams, expectations and objectives are at the center of the CENTURY 21® System’s selling process. In order to
set the foundation for a successful transaction for your home, let’s discuss the following topics:
•
•
•
•
Why you are selling your home?
Tell me about the time frame for your move?
Are there any challenges that you anticipate that we might have in selling your home?
Are there specific services that you want from me?
CENTURY 21 Home Realtors has successfully represented buyers and sellers in your neighborhood. Our knowledge, expertise,
and total commitment to your goals drive a selling process that runs smoothly and achieves success.
Each CENTURY 21 office is independently owned and operated
Page 3
My Office
History: GLORIA ENJOYS HELPING PEOPLE REALIZE THEIR DREAM WHETHER IT BE SELLING,
BUYING, OR LEASING A HOME.
Experience: GLORIA HAS BACKGROUND OVER 20 YEARS EXPERIENCED IN FINANCE, 2
YEARS IN MORTGAGE AND OVER 7 YEARS IN REAL ESTATE. SHE IS WELL ROUNDED AND
CAN SELL YOUR HOME QUICKLY AT THE HIGHEST POSSIBLE PRICE.
Community Involvement: VERY ACTIVE AT THE LOCAL CHURCH . VOLUNTEERS TIME TO
TEACH RELIGIOUS EDUCATION TO CHILDREN , INVOLVED IN CHURCH FUND RAISING
EVENTS.
Awards: PACESETTER GOLD AWARD FOR OUTSTANDING SALES PERFORMANCE FOR JANJUNE 2013
Gloria Borillo, MBA
4016 Grand Ave Suite B
Chino, CA 91710
909-364-2547
gloria.borillo@century21.com
www.gloriaborillocallhomes.com
Each CENTURY 21 office is independently owned and operated
Page 4
My Accomplishments
RESUME DETAILS:
Experience: I was a Controller and Accounting Manager before I became a Realtor. In 2013, I have
sold over $2.5 Million in 7 months
Affiliations: In addition to being a Professional Realtor, I am also a certified short sale and REO Speciatlist
Education: Gloria has a Bachelor of Science in Accounting and a Masters in Business Administration
Community: Gloria is very active in the church and in the community
Personal: Gloria enjoys, singing, dancing, hiking, and walking.
Awards: Pacesetter Gold Award for Outstanding Sales Performance for Jan – June 2013
Each CENTURY 21 office is independently owned and operated
Page 5
The Unique Value of Your Home
In order to take advantage of the comprehensive marketing that the CENTURY 21® Brand offers, it is important
that we get to know your home as well as you do. Let’s use the following points of discussion to explore the
features of your home that might be most attractive to a potential buyer:
•
•
•
•
•
What caused you to buy this home?
Which features of the home have you enjoyed?
Features that a typical buyer might miss when walking through?
Other features or benefits to highlight?
Who do you think…
Highlighting the unique features and benefits of your home is essential in ensuring that it receives the value it
deserves.
Each CENTURY 21 office is independently owned and operated
Page 6
CENTURY 21®: THE GOLD STANDARD
Each CENTURY 21 office is independently owned and operated
Page 7
CENTURY 21® at a Glance
There are many Real Estate signs on front lawns these days, but only one can offer representation in over 74
countries with more than 7000 offices
•
•
•
•
Century 21 Real Estate LLC is the franchisor of the world's largest residential real estate sales organization
Founded in 1971
Part of the Realogy Franchise Group
CENTURY 21® is the most recognized name in real estate and identified as the “most respected in the
industry”
We strive every day to better understand your needs to help you complete a successful transaction for your
home. We embrace your goals as our own.
CENTURY 21 IS BUILT OF A TEAM OF EXTRAORDINARY AGENTS READY TO HELP SERVE YOUR NEEDS.
Study Source: 2012 Ad Tracking Study. The survey results are based on 1,204 online interviews with a national random sample of adults (ages 18+) who are equal decision
makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years.
Brand awareness, Consideration and Likelihood to Recommend questions based on a sample of 1,204 respondents at a 90% confidence
level, with a margin of error of +/-2.4%. Recognition and Respected questions based on those who had awareness of the brand. Results are
significant at a 90% Confidence level, with a margin of error of +/- 2.4%.
The study was conducted in two waves by Millward Brown, a leading global market research organization during the following
time periods: Wave 1 between February 5th – February 19th 2012; Wave 2 between August 12th- August 26th 2012
Each CENTURY 21 office is independently owned and operated
Page 8
AN INDUSTRY LEADER
For the past decade, CENTURY 21®
has reigned as the nation’s most
recognized brand in real estate!
Study Source: 2012 Ad Tracking Study. The survey results are based on 1,204 online interviews with a national random sample of adults (ages 18+) who are equal
decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness,
Consideration and Likelihood to Recommend questions based on a sample of 1,204 respondents at a 90% confidence level, with a margin of error of +/-2.4%.
Recognition and Respected questions based on those who had awareness of the brand. Results are significant at a 90% Confidence level, with a margin of error
of +/- 2.4%. The study was conducted in two waves by Millward Brown, a leading global market research organization during the following time periods: Wave 1
between February 5th – February 19th 2012; Wave 2 between August 12th- August 26th 2012
Each CENTURY 21 office is independently owned and operated
Page 9
Finding Buyers For Your Home
Each CENTURY 21 office is independently owned and operated
Page 10
Attracting Buyers
Did you know...
• 90% of home buyers use the internet to
search for a new home*
•
Among buyers who used the Internet to
search for homes, 47 % first found the
home purchased through the Internet.*
• Only 1% of home buyers found the
home they purchased in a newspaper
in 2012*
The internet is the place to be and
century21.com is there!
WE GET YOUR PROPERTY NOTICED!
*2012 National Association of REALTORS ® Profile of Home Buyers and Sellers
Each CENTURY 21 office is independently owned and operated
Page 11
MOST VISITED REAL ESTATE FRANCHISE WEB SITE
century21.com
More than 3 million visitors come to our site every month. Your home will get a tremendous
amount of exposure and will include detailed information about the property and the
surrounding community.
Our state-of-the-art Web site delivers the information that homebuyers and sellers need to
inform decisions about properties, schools and neighborhoods - quickly and with fewer clicks.
•
An innovative experience that enables searching by Neighborhood, or by School,
along with robust Mapping functionality.
Each CENTURY 21 office is independently owned and operated
Page 12
WHERE BUYERS COME FROM
Where Buyers Found the Home
they Actually Purchased Last Year.
34% Agent
Internet
Agent
Yard Sign
42% Internet
10% Sign
Friend
Builder
Seller
6%
Only 1% of buyers
found their home
in the newspaper.
1%
2%
Source: 2012 National Association of REALTORS® Profile of Home Buyers and Sellers
Each CENTURY 21 office is independently owned and operated
Page 13
5%
Newspaper
THE HOME SEARCH PROCESS
Information Sources that Buyers used during their Home Search
90%
Internet
87%
Agent
53%
Yard Sign
45%
Open
House
27%
Newspaper
18%
Magazine
0%
10%
20%
30%
40%
50%
Source: 2012 National Association of REALTORS® Profile of Home Buyers and Sellers
Each CENTURY 21 office is independently owned and operated
Page 14
60%
70%
80%
90%
100%
WHAT BUYERS VALUE
What Internet Buyers deem "Very Useful"
Photos
84%
79%
Detailed Property Info
45%
44%
41%
34%
33%
30%
Virtual Tours
Agent Contact Info
Interactive Maps
Neighborhood Info
Recently Sold Info
Contract Status
20%
Video
0%
10%
20%
30%
Source: 2012 National Association of REALTORS® Profile of Home Buyers and Sellers
Each CENTURY 21 office is independently owned and operated
Page 15
40%
50%
60%
70%
80%
90%
RESPONSE TIME
Importance of Agents Response Time – according to buyers
94%
Very Important
6%
Somewhat
Important
100% of Internet Buyers said that their
agents response time was Important
Not Important
0%
0%
10%
20%
30%
40%
Source: 2012 National Association of REALTORS® Profile of Home Buyers and Sellers
Each CENTURY 21 office is independently owned and operated
Page 16
50%
60%
70%
80%
90%
100%
MOST VISITED REAL ESTATE FRANCHISE WEB SITE
Note: This slide updated monthly at: 21Online.com >Managing Your Business>My
Reports>National Web site Traffic Statistics>Related Documents>Comscore Yr/Yr Growth
Each CENTURY 21 office is independently owned and operated
Page 17
A UNIQUE PROPERTY
Deserves a Unique Property Site
By creating a Unique Property Site for each of my listings, I am able to attract
online buyers as well as provide local buyers with fast and comprehensive
information about your property.
These days, it’s easy for properties to get lost among the thousands of real
estate listings added to the market each and every day. Your Unique Property
Site will ensure that your property stands out from the crowd!
Each CENTURY 21 office is independently owned and operated
Page 18
MOBILE READY
People are accessing property websites via their
mobile devices more than ever before.
That’s why I have a mobile version created for
every property I list. When a mobile visitor
attempts to access your property site, they will
be automatically redirected to a mobile
version designed specifically for their device!
They can even access
your listing details by
scanning your very own
QR code!
Each CENTURY 21 office is independently owned and operated
Page 19
A Powerful Web Presence
It’s an axiom as old as the industry itself - location is everything! That’s why we feature all of our
listings on many of the Internet’s most visited real estate Web sites, including:
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
Each CENTURY 21 office is independently owned and operated
Page 20
A Powerful Web Presence*
The real benefit of CENTURY 21® marketing your property on over 500 real estate Web sites are the buyer leads. It’s nearly impossible for
serious buyers shopping for real estate online not to find a CENTURY 21 listing. Our network of Web sites generate millions of buyer leads for our
sellers.
AL
AL
AL
AL
Alabama Web Page
Classified Ad Network
Montgomery Homes for Sale
North Jefferson News
AL
AL
AL
AL
AK
AZ
AZ
AZ
AZ
AZ
AZ
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
St. Clair News Aegis
The Cullman Times
The Leeds News
The News Courier
Anchorage Homes for Sale
AZ ZapHomes
Phoenix Homes for Sale
The Phoenix
West USA Realty
Yuma.com
Ztucson
The Bakersfield Californian
ASUN
Bakersfield Homes
Coast Sider
Fresno Homes for Sale
LA Weekly
Los Angeles Homes for Sale
OC Weekly
Monterey Homes for Sale
Phoenix REIC
Oakland Home for Sale
Ramona Sentinel
San Mateo Homes for Sale
SDNN
Fremont Homes for Sale
SF Examiner
Pleasanton Homes for Sale
Silvar
Hayward Homes for Sale
The Sun Chronical
Palm Springs Homes for Sale
Sacremento Homes for Sale
Salinas Homes for Sale
CA
CA
CA
Sale
CA
CA
CA
CO
CO
CO
CT
CT
CT
CT
CT
DE
DE
FL
FL
FL
Sale
FL
FL
FL
FL
FL
FL
FL
FL
FL
FL
FL
FL
FL
FL
FL
GA
GA
GA
GA
Merced Homes for Sale
San Jose Homes for Sale
San Luis Obispo Homes for
Visalia Homes for Sale
Modesto Homes for Sale
Walnut Creek Homes for Sale
Fort Collins Homes for Sale
Grandjunction.com
Westword
All About Darien
American Towns
Hartford Homes for Sale
Metro Hartford Homes
WTNH
DE ZapHomes
Wilmington Homes for Sale
Bradenton Homes for Sale
St. Petersburg Times
Fort Lauderdale Homes for
Miami New Times
Fort Myers Homes for Sale
Fox 10 TV
Melbourne Homes for Sale
MicoHomes
Orlando Homes for Sale
New Times bpb
Pensacola Homes for Sale
FL ZapHomes
Miami Homes for Sale
Florida Web Page
The Jasper News
Suwannee Democrat
Tallahassee Homes for Sale
The Mayo Free Press
Americus Times Recorder
The Daily Citizen
Columbus Homes for Sale
The Union-Recorder IN
Wish
Each CENTURY 21 office is independently owned and operated
Page 21
*This list is subject to change
GA
GA
GA
GA
GA
GA
GUAM
HI
ID
ID
ID
ID
IL
IL
IL
IL
IL
IL
IL
IN
IN
IN
IN
IN
IN
IN
IN
IN
IN
IN
IN
IN
IN
IN
IN
IN
Macon Homes for Sale
The Moultrie Observer
Thomasville Times-Enterprise
The Tifton Gazette
Valdosta Daily Times
Cordele Dispatch
Hagatna Homes for Sale
Honolulu Homes for Sale
KTVB
2 News
Zidaho
Boise Homes for Sale
Belleville Homes for Sale
Chicago Homes for Sale
Commercial News
Effingham Daily News
Mt. Vernon Register News
Shelbyville Daily Union
Times-Leader
Goshen News
Hendricks County Flyer
The Herald Bulletin
Indianapolis Homes for Sale
Lafayette Homes for Sale
Muncie Homes for Sale
Richmond Homes for Sale
XL Marketing
Batesville Herald-Tribune
The Zionsville Times Sentinel
Greensburg Daily News
The Evening News
Kokomo Tribune
The Lebanon Reporter
The Pharos-Tribune
The Tribune
The Tribune Star
IN
IN
IN
IN
IN
IN
IA
IA
IA
IA
IA
IA
IA
IA
KS
KS
KY
KY
KY
KY
KY
KY
KY
KY
KY
KY
KY
KY
KY
KY
KY
LA
LA
LA
LA
LA
LA
LA
ME
ME
MD
MD
MD
MD
MD
Washington Times Herald
Rushville Republican
Wish
WTHI
WANE
WLFI
Ad Express & Daily Iowegian
Des Moines Homes for Sale
Iowa City Homes for Sale
Knoxville Journal Express
Pella Chronicle
Clinton Herald
The Oskaloosa Herald
Ottumwa Daily Courier
Farm Talk
Wichita Homes for Sale
Big Daily News
Homebuyer KY
Grayson Journal Enquirer
The Sentinel Echo
Wayne County Outlook
Morehead News
Olive Hill Times
McCreary County Record
The Independent
Times Tribune
Glasgow Daily Times
Richmond Register
Commonwealth Journal
Lexington Homes for Sale
Louisville Homes for Sale
Alexandria Homes for Sale
Lafayette Homes for Sale
Louisiana Press Journal
Opelausas Homes for Sale
Monroe Homes for Sale
New Orleans Home
Shreveport Homes for Sale
Bangor Daily News
Maine Home Seller
Baltimore Homes for Sale
Carroll County Times
Cumberland Times News
MD ZapHomes
Salisbury Homes for Sale
MA
MA
MA
MA
MA
MA
MA
MI
MI
MI
MI
MI
MI
MI
MI
MI
MI
MN
MN
MN
MN
MN
MN
MN
MN
MS
MS
MS
MS
MS
MS
MS
MS
MO
MO
MO
MO
MO
MO
MO
MO
MO
MO
MO
MO
MO
Each CENTURY 21 office is independently owned and operated
Page 22
Andover Townsman
Gloucester Daily Times
The Haverhill Gazette
The Salem News
The Daily News of Newburyport
The Eagle-Tribune
WWLP
Battle Creek Homes for Sale
Detroit Homes for Sale
Lansing Homes for Sale
Livingston Homes for Sale
Grand Traverse Herald
Livonia Homes for Sale
Monroe News
The Record-Eagle
Port Huron Homes for Sale
Wood TV
ABC Newspapers
ER Star News
Home Magazine
Mankato Free Press
The Land
Southwest Homes Now
St. Cloud Homes for Sale
This Week Live
Biloxi Homes for Sale
Hattiesburg Homes for Sale
Jackson Homes for Sale
Laurel Leader-Call
The Meridian Star
Picayune Item
The Poplarville Democrat
The Star Herald
Kansas City Homes for Sale
Springfield Homes for Sale
Columbia Tribune
Ozarks Home Hunter
Real Estatest Joe
Lincoln County Journal
RFT
Real Estate Weekly KC
New Haven Leader
Hermann Advertiser Courier
Bowling Green Times
Elsberry Democrat
Vandalia Leader
MO
MO
MT
MT
Estate
NE
NV
NV
NH
NJ
NJ
NJ
NJ
NJ
NJ
NJ
NJ
NJ
NJ
NM
NM
NY
NY
NY
NY
NY
NY
NY
NY
NY
NY
NY
NY
NY
NY
NY
NY
NY
NC
NC
*This list is subject to change
Fireside Guard
The Joplin Globe
Great Falls Homes for Sale
Southwest Montana Real
Plattsmouth Journal
Las Vegas Sun
Reno Homes for Sale
Derry News/Weekender
Bridewater Homes for Sale
Cherry Hill Homes for Sale
Morristown Homes for Sale
Neptune Homes for Sale
East Brunswick Homes for Sale
Press of Atlantic City
Jersey Devil Homes
North Jersey
Inside Today
Vineland Homes for Sale
Las Cruces Homes for Sale
KRGE
Binghamton Homes for Sale
Elmira Homes for Sale
Ithaca Homes for Sale
Long Island Homes for Sale
Poughkeepsie Homes for Sale
Rochester Homes for Sale
Residential NYC
Village Voice
The Daily Star
The Press-Repulican
Cooperstown Crier
Lockport Union-Sun & Journal
The Journal-Register
Niagra Gazette
Tonawanda News
WIVB
White Plains Homes for Sale
Asheville Homes for Sale
Charlotte Homes for Sale
NC
NC
NC
NC
NC
NC
OH
OH
OH
OH
OH
OH
OH
OH
OH
OH
OH
OH
OH
OH
OH
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
Raleigh Homes for Sale
Salisbury Post
Wavy
Stanly News and Press
The Randolph Guide
The Daily Southerner
Cincinatti Homes for Sale
Fremont Homes for Sale
Mansfield Homes for Sale
Marion Homes for Sale
Port Clinton Homes for Sale
Dayton.com
Fox Toledo
The Star Beacon
Bucyrus Homes for Sale
Chillicothe Homes for Sale
Coshocton Homes for Sale
Lancaster Homes for Sale
Newark Homes for Sale
Zanesville Homes for Sale
WDTN
OklahomaCity.com
Urban Tulsa
Pauls Valley Daily Democrat
Woodward News
Ft. Gibson Times
Hartshorne Sun
The Midwest City Sun
The American
Tuttle Times
Stilwell Democrat Journal
Waurika News Democrat
Westville Reporter
The Ada Evening News
Chickasha Express Star
Claremore Daily Progress
The Duncan Banner
Edmond Sun
Enid News & Eagle
The McAlester News Capital
OK
OK
OK
OK
OK
OR
OR
OR
PA
OR
OR
OR
OR
PA
PA
PA
PA
PA
PA
PA
PA
PA
SC
SC
SC
SC
SC
SC
SC
SC
SC
SD
TN
TN
TN
TN
TN
TN
TN
TN
Each CENTURY 21 office is independently owned and operated
Page 23
The Muskogee Phoenix
The Norman Transcript
Pryor Daily Times
The Stillwater Newspress
Tahlequah Daily Press
KGW
Best Buy Real Estate
KVAL
Allentown
Salem Homes for Sale
Portland.com
My Central Oregon
KATU
State College Homes for Sale
Erie Homes
The Daily Item
The Danville News
Allied News
The Tribune-Democrat
The Meadville Tribune
New Castle News
The Herald
Aiken Standard
Beaufort Homes for Sale
Columbia Homes for Sale
Greenville Homes for Sale
Hilton Head Homes for Sale
Myrtle Rock Homes for Sale
CCP
Shemcreek
Rock Hill Homes for Sale
Sioux Falls Homes for Sale
Clarksville Homes for Sale
Citizen Tribune
Chatanooga.com
Crossville Chronicle
Jackson Homes for Sale
Elk Valley Times
Grundy County Herald
Herald Chronicle
TN
TN
TN
TN
TN
TX
TX
TX
TX
TX
TX
TX
TX
*This list is subject to change
Murfreesboro Homes for Sale
Nashville Homes for Sale
Tullahoma News
Manchester Times
Nashville Scene
El Paso Homes for Sale
Forth Worth Homes for Sale
Killeen Daily Herald
Pegasus News
Star Community Newspapers
KVUE
KXAN
Hood Count News
TX
TX
TX
TX
TX
TX
TX
TX
TX
TX
TX
TX
TX
TX
TX
TX
TX
TX
TX
UT
VT
VA
VA
VA
VA
VA
VA
VA
VA
VA
VA
WA
WA
WA
WA
WA
WA
WA
KDH Real Estate
Get Homes Houston
Rockwall County Herald Banner
Royse City Herald Banner
Commerce Journal
Cedar Creek Pilot
Athens Daily Review
Cleburne Times Review
Corsicana Daily Sun
Gainesville Daily Register
Greenville Herald Banner
The Huntsville Item
Jacksonville Daily Progress
Mineral Wells Index
The Orange Leader
Palestine Herald-Press
The Port Arthur News
San Marcos Daily Record
Weatherford Democrat
St. George Homes for Sale
Burlington Homes for Sale
The Central Virginian
North Umberland Echo
Northern Neck News
NV Daily
Caroline Progress
Gooch Land Courier
Wavy
Herald Progress
Hampton Roads Homes for Sale
Staunton Homes for Sale
Bellingham Homes for Sale
Tacoma Homes for Sale
Olympia Homes for Sale
Pasco-Kennewick Homes for Sale
KOMO News
Spokesman Homes
GoSkagit
WA
WA
WA
WA
WA DC
WV
WV
WV
WV
WV
WV
WV
WV
WI
WI
WI
WI
WI
WI
WI
WI
WI
WI
Each CENTURY 21 office is independently owned and operated
Page 24
Seattle Weekly
King5
KREM
Spokane.com
Washington Post
Huntington Homes for Sale
Herald Dispatch Homes
Montgomery Herald
The Fayette Tribune
Princeton Times
The Register Herald
Bluefield Daily Telegraph
Times West Virginian
Fox 11 Online
Appleton Homes for Sale
Green Bay Homes for Sale
Manitowoc Homes for Sale
Marshfield Homes for Sale
Oshkosh Homes for Sale
Sheboygan Homes for Sale
Stevens Point Homes for Sale
Wausau Homes for Sale
Wisconsin Homes for Sale
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
*This list is subject to change
CNN Money
CVHP
Fizber
Fox Business
Gazetter Mail Homes
Gethomesh
Intagent
Kiplinger
Local.com
Lycos Classifields
Maineville
Media General
Military.com
My Area Network
My Bank Loans
Parade
School Matters
ShowMeLocal
US News and World Report
Walmart
WPRI
Zilpy
FULL SCREEN PHOTOS
Your home will be showcased with
a beautifully designed Slide Show
that displays your property FULL
SCREEN and iPad Ready!
*Photos are the #1 Thing that
Buyers want to see online!
* Source : 2012 National Association of REALTORS® Profile of Home Buyers and Sellers
Each CENTURY 21 office is independently owned and operated
Page 25
YOUR BUYERS REACH ME IN AN INSTANT
We have the technology: The CENTURY 21® LeadRouter System is a software
application empowering CENTURY 21 agents to receive buyer leads for your
property from wherever they are, instantaneously. LeadRouter sends alerts
when a potential buyer inquires about your property, enabling me to respond
immediately. This means that buyers interested in your property will be able to
reach me quickly.
Each CENTURY 21 office is independently owned and operated
Page 26
KEEPING YOU
INFORMED
The Golden Ruler
Our exclusive "Golden Ruler"
tool is a listing measurement
device that can provide reports
on a regular basis on the
number of consumer views and
leads on your online property
listing.
Each CENTURY 21 office is independently owned and operated
Page 27
GLOBAL
Operating in 74 Countries and Territories with more than
7,000 Offices and 100,000 Sales Associates Globally
Your Buyer Could Come From Anywhere in the World!
Each CENTURY 21 office is independently owned and operated
Page 28
POSTING PROFESSIONALLY DESIGNED
MATERIALS TO THE WEB
Social Media and the Web are both powerful
tools for generating tons of traffic to your
property. My postings are professionally designed
to get more buyers to your listing. Your property
will stand head and shoulders above the
competition.
Each CENTURY 21 office is independently owned and operated
Page 29
SOCIAL MEDIA SHARING TOOLS
When marketing real estate it is
important to reach homebuyers
where they are spending the most
time. Today people spend far more
time on social networks than they
do looking at listings in the local
newspaper.
My listings include a built-in posting
tool that encourages social sharing.
Not only will I post your listing on my
social networks, but others can share
your listing on their social networks
with a simple click of the mouse!
Each CENTURY 21 office is independently owned and operated
Page 30
SOCIAL MEDIA
The CENTURY 21® System is on the cutting edge of real estate marketing. We successfully utilize social media
channels like YouTube, Facebook, Twitter and many other applications to market your property listing in an effort to
find the right buyer for your home. Considering that hundreds of millions of people use these sites on a daily basis, it is
important for your home to be included.
Each CENTURY 21 office is independently owned and operated
Page 31
Market Overview
Each CENTURY 21 office is independently owned and operated
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THE CURRENT STATE OF THE MARKETPLACE
CHINO HILLS, CA 91709 MARKET UPDATE
Total number of Homes Sold YTD Sept 12, 2013
Price Ranges: $300,000 -$4,000,000
Average Sales Price in this Market: $588,000
Peak Sales Price in this Market: $2,000,000
Each CENTURY 21 office is independently owned and operated
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Factors that Influence the Value of your home
FACTORS THAT HAVE NO IMPACT ON THE CURRENT
VALUE OF YOUR HOME:
• What you paid for it
• Certain investments made in the property
• What you want to net from the sale
• What those outside the industry believe the
property is worth
Each CENTURY 21 office is independently owned and operated
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Insert Photo of Home
Comparative Market Analysis
Insert Comparative Market Analysis here
Remove this page if not including
Each CENTURY 21 office is independently owned and operated
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Pricing Your Home To Sell
Intelligent Pricing
By pricing your property at market value, you
expose it to a much greater percentage of
prospective buyers.
This increases your chances for a sale while
ensuring a final sale price that properly reflects
the market value of your home.
The Effect of Overpricing
Activity vs. Timing
Improper pricing may lead to a below market
value sale price, or even worse, no sale at all.
A property attracts the most attention,
excitement and interest from the real estate
community and potential buyers when it is first
listed on the market.
Your home has the highest chances for a fruitful
sale when it is new on the market and the price
is reasonably established
Each CENTURY 21 office is independently owned and operated
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Improper pricing at the time of initial listing misses
out on this peak interest period and may result in
your property languishing on the market.
Next Steps
Each CENTURY 21 office is independently owned and operated
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NEXT STEPS TOWARDS SELLING YOUR HOME
• Commit to our partnership to get you moved
• Developing your custom marketing plan
• Place the Internationally recognized CENTURY 21 yard sign on your property
• Create a broker and public open house strategy schedule
Each CENTURY 21 office is independently owned and operated
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My Commitment to You
Assure Confidence
Gloria Borillo, MBA
4016 Grand Ave Suite B
Chino, CA 91710
909-364-2547
gloria.borillo@century21.com
www.gloriaborillocallhomes.com
Let me go to work for you now!
Each CENTURY 21 office is independently owned and operated
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Our Commitment to You
This CENTURY 21® Seller Service
Pledge Certificate applies only to
an exclusive right to sell agreement
of not less than _____ days. If any
terms or conditions contained
herein are prohibited by local law,
they shall be considered severed
from this pledge and of no force or
effect. In the event of any alleged
breach under the terms of this 21
Point Seller Service Pledge
Certificate, the seller (as a sole and
exclusive remedy) may terminate
the exclusive right to sell
agreement, provided that our
CENTURY 21 office is given ten days
(10) written notice of the reason for
termination and an opportunity to
cure the default during the notice
period.
Each CENTURY 21 office is independently owned and operated
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Thank You for taking time to review the steps we
plan to take to sell your home.
Do you have any questions about what we have discussed?
Are you ready to list your home for sale with CENTURY 21 Home Realtors and me?
Each CENTURY 21 office is independently owned and operated
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