Email Manager 5.6 27th June 2013 Ashley Mandell-Lynn Martin Radford Director, Global Production Services Business Solutions Consultant SDL Proprietary and Confidential Agenda • SDL Email overview • Overview of Email Manager 5.6 features and functionality • Email Manager 5.6 Demo • Response data integration with SDL Customer Analytics • Compatibility considerations • Release milestones 2 SDL Email services growing rapidly • Over 12 billion emails sent out of Email Manager in 2012 • Current average of 43 million emails per day • Volumes continue to rise… • …we are projecting over 14 billion emails in 2013 • Email is a key element of the SDL Intelligent Marketing Suite • Email has received significant investment – Datacenter and hardware improvements – Services team supporting email – Product development – Development continues with another major release scheduled for Q1 2014 3 Development focused on some key email marketing trends Change in behaviour Development need Marketers multi-task, so we see a higher volume of ‘light’ users Email tool needs to be easier to use, more intuitive for marketers and accessible to larger numbers Continued move towards experience management, reduces per campaign volume, increases regularity User need to manage campaigns rather than single ‘one-off’ deployments Diversity of recipient devices used – mobile, tablet etc… Render testing needs to be inherent in the campaign process Changing trends in ‘what works’ and what parts of email drive traffic Experimentation need to use heat maps Greater focus on Email ROI increases drive for more testing Ability to manage dynamic content and test cells across campaigns (see our Testing Best Practice doc on partner portal, http://www.sdl.com/community/cmapartnerportal) Appetite for video in email / landing pages Ability to easily manage and incorporate rich media content Marketing is changing, email tools needs to reflect that change. 4 New Campaign Builder experience • Enhanced user interface for easier navigation Improved navigation ribbon Automatic campaign thumbnails (recent documents) Easy access to shared events, variables & lookup tables Multi-document Support 5 Preview Pane Multi-document support allows work on multiple creative Multiple creative in a campaign Multi-document Support 6 Document explorer Search speeds up Document search Search across all categories. 7 New ‘design view’ WYSIWYG editor Full set of WYSIWYG editing tools Easy access to campaign variables, shared templates for insertion to campaign You can now embed creatives from any campaign into another creative Improved source code editor makes editing easier Easy to switch views Color coded markup Search & replace functionality Addition of code line numbers File Manager & Image Properties Editor Zip file upload (with autounzip) is now available. Insert images from file manager Image files easily managed from one location EM 2013 Highlights Integrated inbox render testing with ‘Gallery View’ Select category e.g. Inbox, Mobile or Tablets Device selection, e.g. iPhone 4S preview Easy switch to Gallery view With over 40 inbox previews Heat Map – Emails & landing pages Enable Heat Map view Reports clickto-open rate for creative Warmer colors, show higher click rates Media Manager Integration - Optional Media Manager Panel Browse audio and images stored in SDL Media Manager Preview images or video Enables content management for rich media in email Response data fully integrated into SDL Customer Analytics High-speed Email Response Importer allows customers to easily analyze response data with Engine! 14 Demonstration 15 Compatibility considerations • Campaign Manager 2.9 supports EM 5.6 • Campaign Manager 2.8 does NOT support EM 5.6 – CM 2.8 users will be upgraded before moving to Email Manager 5.6 • Alterian Marketing Suite - the following software versions offer compatibility with Engine 5.2 and Email Manager 5.6 16 Product Version Scheduled Release Date AMS 3.0 SR4 Released Analytical Dashboard 2.5 SR2 9 July 2013 Selection Planner 4.2 SR4 Released ADMI 3.0 SR7 Released KXEN 3.3 SR2 TBC Release Milestones • Full details will be communicated to each partner in the coming month • Releases will be staggered across the customer base 17 Start Date Completion Date 1 – EMEA phase 1 18 June 19 June 2 – US Phase 1 25 June 26 June 3 – UK 2 30 July 31 July 4 – US 2 13 August 14 August 5 – UK 3 27 August 28 August 6 – UK 4 10 September 11 September 7 – UK 5 17 September 18 September 8 – UK 6 24 September 25 September 9 – US phase 3 clients 26 September 27 September There will be detailed documentation in support of the release Document Description Parity Analysis Guide A summary of key changes and a description of each Campaign Builder Guide A full product manual for the new Campaign Builder element API Introduction Guide A ‘quick-start’ guide detailing the additional API calls now available 18 API User Guide A full user guide for Email manager 5.6 web services API Migration Guide Migration guide with code examples to use when migrating to new calls (migration is not a requirement for upgrade) Release Notes Full release notes as normal Copyright © 2008-2012 SDL plc. 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