Group members: Yuan Lu & Ling Zhang
Schedule
History
Zara Retailing
SWOT
History
 Background
Belongs to Inditex (Spain)
Largest international fashion companies
Timeline: first store in1975
U.S. store in 1989
expanding in Europe
Asian in 2008
Stores: in 88 countries with 1808 Zara stores and 164
Kiddy's Class stores
Products: Women; TRF; Men; Kids
Zara retailing--Store Format(Retailing):
location: The stores are located in highly visible
locations Zara invest in prime locations, including
the premier shopping streets and upscale
shopping centers.

Store layout
Display window: attract shopper inside and allow them
to see the type of garment offered.
 Display window
Store Layout-wall
 Zara strategically places pot lights aiming at the walls
 Bright lighting: Bright lighting is used in Zara to highlight all vivid designs, and
fabric.
 ,
SWOT
 Strength
Fast Fashion：Fast delivery, Affordable price, Latest
fashion trends (fashion imitator)
Rapid supply chain production plant and logistic
system (one warehouse)
Strategy location：close to luxury brand store
More styles
SWOT
 Weakness
Competitive market:
H&M, Mango
Quality : America V.S China（content of methanol
and PH Value）
In store service
SWOT
 Opportunity
There are more global markets that they can
explore
They can also enter into new segments and
expand those areas where they haven’t
Online marketing
Advertising
SWOT
 Threats:
Intense competition: H&M, Forever21,
High Labor cost in European countries
Reference
 http://zarafashion2013.wix.com/zara#!background/c18mg
 http://www.inditex.com/our_group/our_history
 http://www.zara.com/us/en/company-c11112.html
 http://www.forbes.com/sites/gregpetro/2012/11/05/the-future-of-fashionretailing-the-hm-approach-part-3-of-3/
 http://xstbreeze.blog.hexun.com.tw/27203089_d.html
 http://sc.sina.com.cn/fashion/wanggo/2014-03-15/1345187359.html
 http://www.interbrand.com/en/best-global-brands/2013/Best-GlobalBrands-2013.aspx