End of Year (EoY) &
Global NGO & NPO Barometer 2013
Content
• WIN/Gallup International Association (GIA)
• End of the Year (EoY) Survey key results
• NGO & NPO Barometer key results
• Conclusion
• Question & Answer
Who we are
Your World's Local Research Partner
3
What we do
We give a Voice to the
People.
• Education
• Living conditions
• Healthcare
• Public services
• Environmental issues
• Human rights
• Corruption
• Fair trade
• Immigration
• Wars and natural disasters
• And many more
WIN/GIA specializes in
high quality research in
complex environments.
• Fragile States
• Nations in wars or crises
• Developing Nations
• First World Countries
• Governments
• Research for NGOs and
NPOs
• Corporations
• And many more
Since 1947…
1947
Foundation of the Gallup International Association by Dr. George Gallup
▪
1977
Launch of the ongoing Voice of the People (VOP) survey interviewing opinions across the globe
▪
1999
Gallup Millennium Study
Global survey for the United Nations Secretary General, Kofi Annan, in his Millennium Address for
the United Nations Assembly.
▪
2007
Foundation of Worldwide Independent Network (WIN) by President Jean-Marc Leger
▪
2010
Merge of Worldwide Independent Network (WIN) and Gallup International Organization (GIA)
▪
2013
WIN/GIA directly covers 95% of the world’s global market
End of Year (EoY)
Giving the World a Voice
The right to speak out vigorously
on governmental and corporate
policies is one of the most
staunchly defended freedoms of
the Western World. The advent of
modern public opinion polls,
dealing as they do with important
political, social and economic
issues of the day help to provide
an opportunity to let government
officials, public and private
institutions, and the public itself
know where the people stand on
these issues. The usefulness of
this mode of public expression is
attested to by the fact that every
important democracy in the
world has now one or more
competent public opinion
research organization.
Dr. George H. Gallup
February 1981
The End of Year (EoY)
WIN/Gallup International Association (GIA)’s End of Year (EoY)™ survey is a global
study that collects the public’s view on the challenges that the world faces today.
Ongoing since 1977, WIN/GIA has always considered that giving a Voice to the People
is one of the responsibilities of market researchers.
The 2013 End of Year (EoY)™ surveyed,
and
54,221 citizens
8 regions, between October and December 2012.
across
54 countries
Global Major Issues
Major problems the world faces
n=54,221
Total %
Corruption
15
Economic problems
14
Poverty: the gap between rich and poor
13
Unemployment
12
Crime
5
Drugs and drug abuse
5
Environmental issues
5
Terrorism
5
Wars and conflicts
4
Educational issues
3
Globalization/fairer world trade
2
HIV/AIDS and other health issues
2
Human rights
2
Refugees, refugee and asylum problems
1
Religious fundamentalism
1
What do you think is the most important problem facing the world today?
Global Responses
Economic Outlook
Global Economic Outlook for 2013
n=54,221
7%
34%
30%
28%
Economic prosperity
Economic difficulty
Remain the same
Do not know/no
response
2%
7%
4%17%
34%
38%
5%
31%
53%
28%
45%
9%
8%
47%
32%
27%
36%
43%
29%
74%
19%
32%
4%
38%
31%
6%
22%
38%
34%
27%
6%15%
43%
36%
65%
Compared to this year, in your opinion, will next year be a year of economic prosperity,
economic difficulty or remain the same?
Giving the World a Voice
Gobal NGO & NPO
The right to speak out vigorously
onBarometer
governmental and corporate
policies is one of the most
In WIN/Gallup
International
staunchly
defended
freedoms of
Association’s
goal The
and advent
mission,ofto
the
Western World.
help organizations
that
seek the
modern
public opinion
polls,
truth on
matters,
we
dealing
as social
they do
with important
createdsocial
the Global
NGO & NPO
political,
and economic
Barometer
to help
issues
of the day
helpsuch
to provide
association
know
anhumanitarian
opportunity to
let government
their success
officials,
public and further
private succeed
in their own
mission.
Thisitself
institutions,
and
the public
Barometer
is the
first global
of its
know
where the
people
stand on
kindissues.
and evaluates
the
these
The usefulness
of
appreciation
and awareness
this
mode of public
expression of
is
major non-profit
(NPO)
nonattested
to by the fact
thatand
every
governmental
(NGO)in the
important
democracy
organizations
throughout
world
has now one
or more the
world. public opinion
competent
research organisation.
Dr. George H. Gallup
February 1981
Global NGO & NPO Barometer
WIN/Gallup International Association (GIA)’s Global NGO & NPO Barometer which
evaluates the appreciation and awareness of major non-profit (NPO) and nongovernmental (NGO) organizations throughout the world. The leading NGOs and
NPOs are selected based on their level of involvement and in society and global
recognition.
The 2013 Global NGO and NPO Barometer surveyed,
54,221 citizens
countries and 8 regions, between October and December 2012.
across
54
Different organisations
Awareness Index
n=54,221
Rank
NGO
Awareness
1
2
3
United Nations (UN)
UNICEF
World Health Organization (WHO)
International Committee of the Red Cross
(ICRC)
UNESCO
World Trade Organization (WTO)
Greenpeace
European Union
World Wide Fund for Nature (WWF)
Food and Agriculture Organization (FAO)
International Organization for
Standardisation (ISO)
Doctors Without Borders
World Economic Forum
United Nation High Commissioner for
Refugees (UNHCR)
Amnesty International
CARE
United Way
Transparency International
Oxfam
89
87
87
4
5
6
7
8
9
10
High Awareness
80-100%
60-80%
40-60%
20-40%
Low Awareness
0-20%
11
12
13
14
15
16
17
18
19
84
83
80
78
77
74
72
69
67
67
62
61
56
46
45
40
No data
Do you have a positive (Good), negative (Bad), or neutral (Neither Good nor Bad) opinion of
the following international organizations or have you never heard of them?
Global Opinion of 19 Leading NGOs and NPOs
n=54,221
UNICEF
66%
4% 17%
13%
World Health Organization (WHO)
64%
4% 20%
13%
International Committee of the Red Cross (ICRC)
62%
5% 17%
UNESCO
59%
United Nations (UN)
54%
Greenpeace
51%
World Wide Fund for Nature (WWF)
50%
16%
4% 20%
9%
17%
26%
7%
11%
20%
22%
4% 19%
Doctors Without Borders
47%
4% 16%
World Trade Organization (WTO)
45%
8%
Food and Agriculture Organization (FAO)
43%
5%
ISO
43%
4%
26%
33%
27%
20%
24%
28%
22%
31%
World Economic Forum
35%
6%
UNHCR
34%
5%
22%
38%
Amnesty International
33%
5%
23%
39%
European Union
33%
CARE
32%
United Way
Transparency international
Oxfam
23%
27%
11%
4% 20%
4% 19%
20% 4% 20%
18% 4% 18%
33%
32%
23%
44%
54%
55%
60%
Do you have a positive (Good), negative (Bad), or neutral (Neither Good nor Bad) opinion of
the following international organizations or have you never heard of them?
Global Opinion of 19 Leading NGOs and NPOs
n=54,221
68%
60%
Doctor
WB
59%
UNICEF
62%
55%
59%
72%
72%
65%
Doctor
WB
UNICEF
ICRC
ICRC
UNESCO Greenpeace
United
Way
38%
35%
30%
WHO
UNICEF
UNESCO
74%
74%
69%
UNICEF
WHO
UNESCO
66%
65%
61%
Doctor
WB
UNICEF
ICRC
Global Top 3 Organizations
n=54,221
70%
66%
64%
69%
66%
56%
WHO
ICRC
UNICEF WHO
50%
50%
Transparency
International
UN
62%
ICRC
UNICEF UNESCO
Do you have a positive (Good), negative (Bad), or neutral (Neither Good nor Bad) opinion of
the following international organizations or have you never heard of them?
Global Opinion of 19 Leading NGOs and NPOs
n=54,221
Total
UNICEF
WHO
ICRC
UNESCO
Transparency Int.
UN
Greenpeace
Doctor WB
United Way
x
x
x
North
America
South
America
Western
Europe
x
x
x
x
x
x
x
x
x
Eastern
Europe
x
x
x
MENA
Africa
Asia
Oceania
x
x
x
x
x
x
x
x
x
x
Do you have a positive (Good), negative (Bad), or neutral (Neither Good nor Bad) opinion of
the following international organizations or have you never heard of them?
x
x
www.wingia.com
Methodology
Country
AFGHANISTAN
ARGENTINA
ARMENIA
AUSTRALIA
AUSTRIA
AZERBAIJAN
BELGIUM
BOSNIA & HERZEGOVINIA
BRAZIL
BULGARIA
CAMEROON
CANADA
CHINA
COLOMBIA
CZECH REPUBLIC
ECUADOR
FINLAND
FRANCE
GEORGIA
GERMANY
HONG KONG
ICELAND
INDIA
IRAQ
IRELAND
ITALY
JAPAN
KENYA
KOREA
LEBANON
MACEDONIA
MALAYSIA
MOROCCO
Method
Sample
Coverage
Field Dates
Margin of Error
PAPI
CATI
PAPI
Online
CATI
CATI
Online
CATI
PAPI
PAPI
CAPI
Online
Online
CATI
PAPI
PAPI
CAPI
CAWI
PAPI
CAWI
CATI
CAWI
CATI & online
PAPI
Online
PAPI
PAPI/Online
PAPI
PAPI
CATI
PAPI
PAPI
PAPI
1636
1000
1067
1698
1017
1008
1000
1000
1000
1016
1061
1006
500
604
1005
501
1012
1101
1007
1001
500
844
1129
1000
1005
1005
1200
1000
1500
1000
1210
500
1000
National
National
National
National
National
National
National
National
National
National
National
National
National
Urban
National
Urban
National
National
National*
National
Urban
National
Urban
Urban
National
National
National
Urban
National
National
National
Urban
National
Nov. 23 - Dec. 6
Nov. 12 - Nov. 30
Jan. 5 - Feb. 16
Nov. 26 - Dec. 2
Nov.01 - Nov. 30
Nov. 15 - Dec. 12
Nov. 12 - Dec. 10
Nov. 12 - Dec. 3
Nov. 8 - Dec. 6
Nov. 30 - Dec. 6
Nov.6- Nov.30
Nov. 9- Nov. 15
Dec. 3- Dec. 12
Nov. 21- Dec. 11
Nov. 8 - Nov. 26
Nov. 30 - Dec. 6
Nov. 19 - Dec. 10
Sept.28 - Oct. 18
Nov. 4 - Nov. 20
Nov. 14 - Nov. 20
Nov. 5 - Nov. 30
Nov. 14 - Nov. 21
Dec. 1 - Janv. 17
Nov.01 - Nov. 30
Nov. 9 - Nov. 25
Nov. 16 - Nov. 30
Oct. 31 - Nov. 12
Nov. 30 - Dec. 5
Nov. 15- Dec. 6
Oct. 30- Nov. 30
Nov.01 - Nov. 30
Nov. 12 - Dec. 5
Oct. 31 - Dec. 7
2.72%
3.48%
3.37%
2.67%
3.45%
3.46%
3.48%
3.48%
3.48%
3.45%
3.38%
3.47%
4.93%
4.48%
3.47%
4.92%
3.46%
3.48%
3.47%
3.48%
4.93%
3.79%
4.06%
3.48%
3.47%
3.47%
3.48%
3.48%
2.84%
3.48%
3.16%
4.93%
3.48%
Methodology
Country
MOROCCO
MOZAMBIQUE
PAKISTAN
PALESTINIAN TERR.
PERU
PHILIPPINES
POLAND
PORTUGAL
ROMANIA
RUSSIA
SAUDI ARABIA
SERBIA
SINGAPORE
SOUTH AFRICA
SPAIN
SWEDEN
SWITZERLAND
TUNISIA
TURKEY
UKRAINE
United Kingdom
USA
Vietnam
Method
Sample
Coverage
Field Dates
Margin of Error
PAPI
PAPI
PAPI
PAPI
PAPI
PAPI
PAPI
Online
PAPI
CAWI
CATI
PAPI
PAPI
PAPI
PAPI
CAWI
CAWI
PAPI
CATI
PAPI
CAWI
Online
PAPI
1000
1078
2488
455
1218
1000
1048
1000
1143
1000
603
1005
1003
500
1009
1007
1006
1000
1028
1078
1012
1001
500
National
National
National
National
National
National
National
National
National
Urban
National
National
National
Urban
National
National
National
National
National
National
National
National
Urban
Oct. 31 - Dec. 7
Nov. 12 - Nov. 24
Nov. 10 - Nov. 24
Nov. 24 - Dec. 5
Nov. 01 - Nov. 07
Nov. 16 - Nov. 27
Nov. 25 - Nov. 30
Nov. 12 - Nov. 30
Nov. 24- Dec. 3
Nov. 23 - Nov. 30
Nov. 10 - Dec. 5
Nov. 19 - Nov. 30
Nov. 01 - Nov. 30
Nov.01 - Nov. 30
Nov. 15 - Dec. 4
Nov. 8 - Nov. 14
Dec. 3 - Dec. 5
Nov. 23 - Dec. 7
Nov. 26 - Dec. 7
Nov. 16 - Dec. 4
Jan. 2 - Jan. 9
Nov . 9 - Nov. 15
Nov. 15 - Dec.5
3.48%
3.35%
2.20%
5.16%
3.15%
3.48%
3.40%
3.48%
3.25%
3.48%
4.48%
3.47%
3.47%
4.93%
3.46%
3.47%
3.47%
3.48%
3.43%
3.35%
3.46%
3.48%
Nov. 15 - Dec.5
Regional Classification
Africa
Asia
Cameroon
Kenya
Mozambique
South Africa
Afghanistan
Azerbaijan
China
Hong Kong
India
Japan
Korea,
(Republic,
South)
Malaysia
Philippines
Singapore
Middle East &
North Africa North America Oceania
(MENA)
Armenia
Iraq
Canada
Australia
Bosnia &
Lebanon
United
Herzegovina Morocco
States
Bulgaria
Pakistan
Czech
Palestinian
Republic
territories
Georgia
(West Bank
Macedonia & Gaza)
Poland
Saudi
Romania
Arabia
Russia
Tunisia
(Russian
Turkey
Federation)
Serbia
Ukraine
Eastern
Europe
South America
Argentina
Brazil
Colombia
Ecuador
Peru
Western
Europe
Austria
Belgium
Finland
France
Germany
Iceland
Ireland
Italy
Portugal
Spain
Sweden
Switzerland
United
Kingdom