BUSINESS PROFILE
IM21 Pvt. Ltd.
A Unit Of Somya Group
Company Profile
• IM21 (A Unit of Somya Group) was established in 2007 and provided services in media
solutions such as Bulk SMS, Print Media, Yellow pages and Online Portal.
• Later on moved into institutional sales to start with installation of RO equipments with its
brand name “Meetha Paani” and ventured into garments, FMCG products and consumer
durables under its brand name Home Shop 21.
• We have diversified our business into two more institutions i.e. distribution rights of all FMCG
products in Rajasthan Cooperative Dairy Federation Booths (Jaipur dairy) as well as
Rajasthan State Roadways Transport Corporation [RSRTC] bus stand premise stalls and have
got the marketing rights for entire Rajasthan of various companies.
• . We have 33 mother depot across Rajasthan which are running on Depot cum SS Model. We
have around 200 distributors covering approx 30000 outlets across Rajasthan comprising
RSRTC Outlets, Saras dairy outlets and other general outlets.
• We have launched our own brand of packaged drinking water, beverages and namkeen by the
name of ‘SPARSH’.
Scanned copy of Letter Dispatched by RSRTC to companies currently selling their stock through
RSRTC stalls
Units Of Somya Group
IM21 Pvt. Ltd. has distribution
rights for the various FMCG
products at RSRTC stalls across
Rajasthan, Dairy Booths etc.
Home Shop 21 is a retail outlet
franchisee store .
Companies Own Brands
Sparsh is a packaged drinking
water brand owned by Somya
Group.
Sparsh also deals in packaged
juice of various flavors' like
mango, dew, cola and orange.
Meetha Pani is a brand dealing in
RO water purifier system .
Current Network &
Visibility
RSRTC
BUSINESS
Cooperative
stores
Ration
Outlets
Dairy
Outlets
IM21 (A
Unit Of
Somya
Group)
Panchayat
Stores
Future Projection
Projection for Uttar Pradesh
Projection for Haryana
Distribution Model
The distribution model which we are following for various network such as RSRTC,
Saras & others are as follows:COMPANIES
33 Depot cum SS
Distributors @ all
tahsil level
RETAILERS
Potential Business
In Major Towns
Sr.No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
Bus Stands
Jaipur
Ajmer
Beawar
Udaipur
Abu road
Alwar
Bharatpur
Bhilwara
Bikaner
Chitorgarh
Ganganagar
Jhunjunu
Jodhpur
Kota
Nagor
Pali
Sikar
Total
Our Business
Potential
1,57,50,000
51,30,000
36,00,000
34,38,000
34,02,000
19,62,000
13,86,000
30,51,000
27,36,000
14,85,000
27,27,000
25,65,000
31,68,000
12,06,000
13,68,000
10,08,000
28,17,000
5,67,99,000
Total estimated Business across
Rajasthan is Approx 10 crores per
month
List Of Towns
Sr. No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
BUS STANDS
Anoopgarh
Banswara
Baran
Barmer
Bundi
Churu
Dausa
Dholpur
Dungarpur
Deedwana
Falna
Hanumangarh
Hindaun
Jalore
Jaisalmer
Jhalawar
Khetri
Kotputli
Lohagarh
Phalodi
Revdar
Sardar sahar
Sawai madhopur
Sirohi
Shri madhopur
Tijara
Tonk
Category Break-up Of
Business
5%
2.50%
42.50%
SNACKS
Sr. No.
BEVERAGES
Share is mentioned in terms
of value at price to retailers
50%
CHOCOLATES
Category
OTHERS
Current
business in
Rs.
5,00,00,000
1
Snacks (Biscuits, Indian & western salties)
2
3
Beverages(carbonated flavor, non-carbonated flavor 4,25,00,000
& water)
Confectionary(chocolates & hot-melted candies)
50,00,000
4
Others (sauces, personal care etc..)
25,00,000
Expected increase in growth
rate is around 25% annually
List Of Companies For
Stock
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HINDUSTAN COCA COLA BEVERAGES LTD.
PEPSICO INDIA
PEPSICO CONFECTIONERY [FRITO LAYS]
PARLE AGRO PVT. LTD.
BISLERI INTERNATIONAL PVT. LTD.
DABUR INDIA LTD
ICE BERG FOODS LTD
HORLICKS INDIA
NIMUB BEVERAGES PVT LTD
PARLE PRODUCT PVT.LTD.
BRITANNIA LTD .
MRS BECTOR’S FOOD SPECIALITIES LTD.
PRIYA GOLD
DUKES PRODUCTS INDIA LTD
JAIPUR DAIRY LTD (SARAS)
GUJRAT COOPERATIVE MILK MARKETING
FEDERATION [AMUL]
NESTLE INDIA
PERFETTI VAN MALLE
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FERRERO INDIA PVT LTD
LOTTE INDIA
WRIGLEY INDIA PVT. LTD.
MARS
MOTHER DAIRY
VADILAL HOUSE
HAVMOR
HINDUSTAN UNILEVER LTD.
PROCTER AND GAMBLE INDIA
BAJAJ CORP LTD
DABUR INDIA LTD
COLGATE PALMOLIVE INDIA LTD
ITC LTD.
INDO NISSIN FOOD LTD.
HALDIRAM MANUFACTURING CO. PVT. LTD.
List Of Companies For
Stock
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LOTUS DAIRY PRODUCTS PVT LTD
CADBURY INDIA LTD.
VI-JOHN GROUP
EVEREST SPICES
GODFREY PHILLIPS INDIA
EMAMI LTD.
DS GROUP
NIRMA LTD
MONGINIS FOODS PVT. LTD.
OSWAL SOAP
ANIL BIDI WORKS
JOY COSMETICS
SHANTILAL G SHAH KAJUWALA
DESAI BROTHERS LIMITED
TATA GLOBAL BEVERAGES LIMITED
RASNA INTERNATIONAL
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CAVINKARE
SUPERMAX INDIA
BIKAJI
PRATAP SNACKS PVT LTD
BIKANERWALA FOODS PVT LTD
DFM FOOD LTD
BALAJI WAFERS PVT. LTD.
GODREJ INDIA
RAMDEV INDIA
REDBULL INDIA
OTHER COMPANIES AS PER DEMAND
Deliverables Of Suppliers

Transportation to stocking points at various locations

Margins of retailers and schemes as per Market operating price

SS, Distributor margins as per the company norms

Somya Group Margin (IM21 + Manpower cost)

Ensuring Fill Rates, help in proper indenting of stocks and addition of
SKUs if required/demanded by retailers

Fresh stocks/Higher shelf life stocks to be supplied

Provision for Damages in transportation and replacement or liquidation
support in case of products nearing expiry or best before date
Deliverables By IM21 (A Unit
Of Somya Group)

Placement of products on bus stand stalls, dairy outlets and other outlets across
Rajasthan

Manpower support for on ground execution

Execution of promos exclusively designed for Rajasthan (If mutually agreed)

Attaining the desired business target in terms of value that has been mutually agreed
upon

Sure business and visibility of products at all outlets across Rajasthan
THANK YOU!!!!
www.somyagroup.com
IM21 ( A Unit of Somya Group)
214, Center Tower, Near Cine Star Cinema
Central Spine, Vidhyadhar Nagar
Jaipur- 302023 (Raj.)
Ph. No. 0141-5166666, 3080555