BUSINESS PROFILE
A UNIT OF SOMYA GROUP
Company Profile

IM21 (A Unit of Somya Group) was established in 2007 and provided services in
media solutions such as Bulk SMS, Print Media, Yellow pages and Online
Portal.

Later on moved into institutional sales to start with installation of RO
equipments with its brand name “Meetha Paani” and ventured into garments,
FMCG products and consumer durables under its brand name Home Shop 21.

We have diversified our business into various institutional channels across
Rajasthan and have got the marketing rights for entire Rajasthan of various
companies.

. We have 33 mother depot across Rajasthan which are running on Depot cum
SS Model. We have around 200 distributors covering approx 30000 outlets
across Rajasthan comprising RSRTC Outlets, Saras dairy outlets and other
general outlets.

We have launched our own brand of packaged drinking water, beverages and
namkeen by the name of ‘SPARSH’.
Units Of Somya Group
IM21 Pvt. Ltd. has distribution rights
for the various FMCG products at
various institutional channels.
Home Shop 21 is a retail outlet
franchisee store .
www.dukanwale.com is online portal
which Somya Group will launch very
soon.
Companies Own Brands
Sparsh is a packaged drinking
water brand owned by Somya
Group.
Sparsh also deals in packaged
juice of various flavors' like
mango, dew, cola and orange.
Meetha Pani is a brand dealing
in RO water purifier system .
Current Network &
Visibility
RSRTC
BUSINESS
Cooperative
stores
Ration
Outlets
Dairy
Outlets
IM21 (A
Unit Of
Somya
Group)
Panchayat
Stores
Future Projection
Projection for Uttar Pradesh
Projection for Haryana
Distribution Model
The distribution model which we are following for various network is as
follows:COMPANIES
33 Depot cum SS
Distributors @ all
tahsil level
RETAILERS
List Of Companies For
Institutional
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
HINDUSTAN COCA COLA BEVERAGES LTD.
PEPSICO INDIA
BISLERI INTERNATIONAL PVT. LTD.
ICE BERG FOODS LTD
NIMUB BEVERAGES PVT LTD
PARLE PRODUCT PVT.LTD.
BRITANNIA LTD .
SURYA FOOD & AGRO LTD.
DUKES PRODUCTS INDIA LTD
GUJRAT COOPERATIVE MILK MARKETING
FEDERATION [AMUL]
CADBURY INDIA LTD.
NESTLE INDIA
PERFETTI VAN MALLE
HINDUSTAN UNILEVER LTD.
PROCTER AND GAMBLE INDIA
ITC LTD.
PEPSICO CONFECTIONARY (FRITOLAYS)
SHIVDEEP INDUSTRIES LTD.[BIKAJI]
PRATAP SNACKS PVT LTD
BIKANERWALA FOODS PVT LTD
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
BALAJI WAFERS PVT. LTD.
BHIKARAM CHANDMAL
NEXT CARE DEO
HAMDARD
MAPRO LTD.
BAJAJ
CAVINKARE
EVEREST MASALA
TULSI DRY FRUITS
HERSHEY’S JUMPIN
HIMALYAN
JOY COSMETICS
GLAXO SMITH KLINE
JYOTHY LABORATORIES
List Of Companies For
Rajasthan
The various companies whose Rajasthan right we are having for all
channels are as follows:-







MbgPaam (Saga Noodles)
VKC Dry Fruits
Triveni Sugar
Aasha Confectionary
Mahendra Industries
KripalConfectionary Works
Shri Bankey bihari foods




Tulsi Dry Fruits
Foodex Group
Sanghvi Group
To be continued…….
Deliverables Of Suppliers

Transportation to stocking points at various locations

Margins of retailers and schemes as per Market operating price

SS, Distributor margins as per the company norms

Somya Group Margin (IM21 + Manpower cost)

Ensuring Fill Rates, help in proper indenting of stocks and addition of SKUs if
required/demanded by retailers

Fresh stocks/Higher shelf life stocks to be supplied

Provision for Damages in transportation and replacement or liquidation
support in case of products nearing expiry or best before date
Deliverables By IM21 (A Unit
Of Somya Group)

Placement of products on bus stand stalls, dairy outlets and other outlets
across Rajasthan

Manpower support for on ground execution

Execution of promos exclusively designed for Rajasthan (If mutually agreed)

Attaining the desired business target in terms of value that has been mutually
agreed upon

Sure business and visibility of products at all outlets across Rajasthan
THANK YOU!!!!
www.somyagroup.com
IM21 ( A Unit of Somya Group)
214, Center Tower, Near Cine Star Cinema
Central Spine, Vidhyadhar Nagar
Jaipur- 302023 (Raj.)
Ph. No. 0141-5166666, 3080555