IRO China 2014
Tim Place – England
1
Introduction
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Tim Place
I am Managing Director of Place UK Ltd.
We are Soft fruit growers, processors and traders
We grow raspberries, Strawberries, blackberries and
Rhubarb in the East of England
We market our fruit fresh to UK supermarkets as a
member of the “Berrygardens” Cooperative (who
market 72% of the UK grown fresh raspberries)
We sell Frozen fruit direct to UK manufacturers and
Supermarkets
We purchase frozen fruit from abroad..
2
The English
Raspberry
Fruit Growing
Regions
3
UK Markets
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Fresh sales are approx 95%
 Supermarkets
 Wholesale markets
 Farm Shops and Pick your own
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Frozen sales are only approx 5%
 Supermarkets
 Food service
 Manufacturers – Deserts, Jams, Yoghurts, Juices..
4
UK Raspberry production
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2008
Area
1,571 Ha
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2013
1,616 Ha
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Over 5 years
Area increased by only 2.9%
Tonnage has increased by 2%
Value/t has decreased by 2.3%.
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Volume
14,800 t
Value
£6128/t
15,100 t
£5986/t
Source: DEFRA July 2013
5
UK Raspberry production volume
Tonnes
40000
35000
30000
25000
20000
Tonnes
15000
10000
5000
0
Source: DEFRA July 2013
6
UK Raspberry production Area
Hectares
4000
3500
3000
2500
2000
Hectares
1500
1000
500
0
Source: DEFRA July 2013
7
Value of UK grown Raspberries
£ Thousands
120000
100000
80000
60000
Value £,000
40000
20000
0
Source: DEFRA July 2013
8
Value/tonne UK grown
Raspberries
£ per tonne
8000
7000
6000
5000
4000
value/t
3000
2000
1000
0
Source: DEFRA July 2013
9
Fresh sales of UK grown fruit
BSFL Volume Data
Volume - Tonnes
9,000
8,444
8,299
8,226
8,500
8,000
7,500
7,177
7,011
7,000
6,500
6,000
5,500
5,000
2009
2010
2011
2012
2013
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UK Varieties
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Current – Tulameen, Glen Ample, Octavia,
Driscoll Maravilla and Cardinal
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Outgoing – Tulameen, Ample and Octavia
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New – Driscoll Margarita, RD 345.1, JHI late
florocane 0447C-5, Berry Gem, Berry Jewell,
Radiance, Grandeur, Brilliance, Imara and Kweli
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Variety attributes
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Taste
Appearance (size and colour)
Shelf life
Yield
Crop timing
Health benefits.
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Tulameen
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Maravilla
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New varieties
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The UK Raspberry Breeding Consortium
program at the James Hutton Institute
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Marketing group exclusive
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Berrygardens – Driscoll’s
Berryworld – Edward Vinson (Berryworld Plus)
Total Berry – PSI
New primocane varieties are replacing the traditional
floricane cultivars, they give late season production and
the opportunity to double crop..
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Berry Breeding
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Large scientific institutes and breeding companies are
using genetically focused breeding techniques to
produce potentially crop changing innovation.
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JHI and MRS in Dundee are working on gene markers
for:
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Root rot (phytophthora)
Gene H (cane diseases)
Fruit size
Post harvest softening.
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Raspberry variety trials
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UK Growing Systems
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Soil or pots
Soil sterilisation
Raised plastic covered bed
Post and wire, with lateral supports
Trickle irrigation (Clean water)
Beneficial Insects
Polythene tunnels
Hand picking into retail punnet..
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Proportion of Total BG
Production Area in Substrate
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Substrate grown crop
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Polytunnels
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Accreditation
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Assured produce
Nurture – Tesco
Leaf – Waitrose
Field to Fork – M & S
BRC
SEDEX.
Food Safety
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Growing Problems
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Loss of chemicals
Water restrictions
Planning restrictions on Poly tunnels
Labour
Phytophthora
Vine Weevil, Raspberry beetle, Leaf curling
Midge
Spotted winged Drosophila (SWD)?
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Phytophthora damage
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Fresh Packing
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Fast cooling within 2 hours of picking to below
4 Centigrade
Inspection and weighing to average weight
Heat sealing
Dispatch to Supermarket..
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Heat Sealing
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Heat sealed punnet
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UK Exports
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2012
Fresh
76t
Frozen 99t
2013
72t to Irish republic, Netherlands
131t to Ireland, France, Belgium.
Source: HM Revenue and Customs 2011-2013 prov
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UK 2013 Fresh Imports
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Spain
Morocco
Germany
South Africa
Netherlands
Belgium
Italy
USA
Denmark
France
Portugal
Mexico
Other
TOTAL
Tonnes
6337t
1097
658
487
479
257
242
223
220
82
69
36
106
10293t
Value £000s
£39,258
£3,830
£1,950
£3,625
£1,591
£1,632
£646
£1,574
£424
£324
£548
£259
£227
£55,888
Source: HM Revenue and Customs 2011-2013 prov
£/t
£6195/t
£3491/t
£2964/t
£7443/t
£3322/t
£6350/t
£2669/t
£7058/t
£1927/t
£3951/t
£7942/t
£7194/t
£2142/t
£5430/t
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Fresh Import variations over 5
years to 2013
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Volume growth of 5% over 5 years
Average price per tonne has remained similar
Growth from Morocco and South Africa, mainly
of the very popular Driscoll varieties.
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UK 2013 frozen Imports
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Poland
Netherlands
Serbia
Belgium
Chile
Germany
China
Bulgaria
Other
TOTAL
Tonnes
4048t
2598t
1342t
1784t
542t
1285t
193t
110t
242t
12,144t
Value £000
£7207
£3448
£3022
£2,915
£1198
£2670
£202
£226
£681
£21,569
Source: HM Revenue and Customs 2011-2013 prov
£/t
£1780/t
£1327/t
£2252/t
£1634/t
£2210/t
£2078/t
£1047/t
£2055/t
£2814/t
£1776/t
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Frozen import variations over 5
years to 2013
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The average price had decreased from £2/kg to
£1.75/kg (and has now recently risen to
£2.30/kg)
The volume has increased from 8500t/year to
12000t/year
Poland and Serbia have doubled their volume
Chile has reduced from 2000t to 500t.
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Fresh Raspberry Market information
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2013 Retail value £150 million
34.8% of the population purchase fresh
raspberries.
Turnover growth
+7.5%
Volume growth
+6.1%
The average customer bought raspberries 7
Times in the last year..
Source: Kantar World Panel
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4 weekly Retail Raspberry Volume
Source: Kantar World Panel
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Fresh Raspberry Retail Sales Volume
Volume Tonnes
Raspberry Volume tonnes - Kantar Worldpanel Data
15,116
16,000
14,136
13,284
12,590
12,314
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
2009
2010
2011
Source: Kantar World Panel
2012
2013
35
Fresh Retail Raspberry Sales Value
Value £000's
Raspberry Expenditure in £000's - Kantar Worldpanel Data
£157,540
£145,832
£160,000
£129,591
£140,000
£136,981
£124,540
£120,000
£100,000
£80,000
£60,000
£40,000
£20,000
£0
2009
2010
2011
Source: Kantar World Panel
2012
2013
36
Processed fruit Volumes
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Processing fruit is only produced when supply exceeds fresh
sales or from class 2 fruit
Class 1 fruit is:
 punnet frozen for punnet sales in Supermarkets
 IQF for sale to manufacturers within the UK
Class 2 fruit is:
 Pureed or Juiced
Most of the IQF Raspberries used in the UK are imported from
Serbia, Chile and Poland
A large proportion of the Concentrate and Puree used in the UK
is imported from Poland..
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Raspberry Processing Companies in the UK
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There are very few Raspberry processors in the UK.
Among them are:
TRADE SOLUTIONS - (SCOTLAND) - LTD
SCOTTISH
SOFT
FRUIT
PROCESSORS
38
Summary
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England now grows only for the fresh market –
Good flavour and shelf life. (only surplus fruit is
frozen)
Healthy eating and good flavour is encouraging the
market to continue to grow.
New autumn fruiting primocane varieties are
extending the season - June to November
All raspberries are protected with polytunnels.
2014 has started with warm weather and good
growing conditions.
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IRO China 2014
Tim Place – England
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