Boston Consulting Group Matrix Boston consulting Matrix BCG Example A visit to a Video Store in 2009 revealed the following New releases such as the Dark Knight seemed to be all rented out. These charged the most rental and took up the most space. Classic movies –such as the original Star Wars and James Bond had a few copies, but were frequently rented. Shelf space was considerable, given how old they are. World Cinema had a separate shelf. These films were heavily recommended and growing, but had low rental The last shelf had films at the lowest rental cost – these were sequels and were not often chosen.