Business Analytics
Christos Mousouris
Business Analytics Solutions Architect
© 2012 IBM Corporation
IBM Smarter Analytics is a holistic approach that turns information
into insight and insight into business outcomes.
Transform
Align
Anticipate
your organization
around information
Deploy an information and big
data strategy that flows from your
business strategy.
 Big Data Platform
 Data Warehousing
 Information Integration and
Governance
 Data Management
 Enterprise Content Management
 Defensible Disposal
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Act
with confidence at the point of
impact to optimize outcomes
see, predict and shape
business outcomes
Leveraging business analytics
to deliver actionable insights
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Business Intelligence
Performance Management
Predictive and Advanced Analytics
Risk Analytics
Sentiment Analytics
Big Data Analytics
Content Analytics
Web and Digital Analytics
Online Benchmark
Spend Analytics
Embed analytics into your
processes and empower a
culture of data-driven decision
making
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Decision Management
Advanced Case Management
Digital Marketing Optimization
Cross-channel Selling and Marketing
Pricing, Promotion, and Assortment
Optimization
 Marketing Performance Optimization
 Supply Chain Optimization
 Organization and Workforce
Transformation
Learn
© 2012 IBM Corporation
Better Outcomes
Data Acquisition
Warehouse
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MDM
Data Quality
Speed
Unified Business
Intelligence
Trusted Data
TM
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ODS
Predictive Analytics
ERP
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Predictive Models
Correlation (Mining)
Segmentation
Fraud Detection
Mix Analysis
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Reporting
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Scorecarding
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Dashboards
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Analysis
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Alerting
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Collaboration
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Desktop
Integrated
Solution
Risk Analytics
Social
Big Data
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Operational Risk
IT Governance Risk
Financial Risk
Credit Risk
Market Risk
Better Decisions
• Optimize Pricing
• Understand and
anticipate behavior
• Attract and grow
best customers
• Risk Aware Decisions
• Streamlined Threat
and Fraud
Identification
• Link operational and
financial perf mgt
Actionable Insight
IBM Solutions
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• Lower cost of
compliance
• Increase customer
loyalty and retention
• Optimized supply
chain
• Maximized customer
lifetime value
Performance Management
• Budgeting / Planning /
Forecasting
• What-if analysis
• Close, Consolidate
• Financial Reporting
• Disclosure Management
• Sales Performance
Management
Decision
Management
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Rules
Offers
Real time process
integration
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Churn Data
Segmentation
Sentiment Analysis
Rolling forecast,
plan, budget
Trusted Data
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CRM, Financial, ERP
ODS, Warehouse
Social Media
Call Center
IBM Solutions
© 2012 IBM Corporation
ANALYTIC-DRIVEN ORGANIZATIONS are distinguished by
their ability to leverage …
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All information
All perspectives
All information
Transaction data
Application data
Machine data
Social data
Enterprise content
Past (historical, aggregated)
Present (real-time)
Future (predictive)
At the point
of impact
All people
All decisions
All departments
Experts and non-experts
Executives and employees
Partners and customers
Major and minor
Strategic and tactical
Routine and exceptions
Manual and automated
© 2012 IBM Corporation
Organizations need to evaluate existing analytics capabilities…
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Analyze
Forecast
Plan
Collaborate
Simulate
Survey
Govern
Discover
Model
Predict
Mine
Report
Score
Visualize
Decide
© 2013
2012 IBM Corporation
• Full breadth of BI for every decision-maker
• Query, reporting, analysis, scorecards and dashboards
• Delivered where, when and how needed
• Revolutionary way to work with BI
• Unified workspace with built-in collaboration
• View of all time horizons: past, present & future
• Progressive Interaction from viewing to exploration to
more advanced analysis
• Free to answer critical business questions
• Answer “how am I doing”, “why”, and “what should I be
doing?”
• Ensure organization-wide insight and alignment
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© 2012 IBM Corporation
• Full breadth of predictive analytics
• Data collection, statistics, data mining,
predictive modeling, deployment services…
• Putting prediction in hands of the
business
• Decision Management
• Driving better business outcomes
• Attract and retain more profitable customers
• Detect and prevent fraud
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• Improve resource allocation
© 2012 IBM Corporation
 Simplify, structure, and automate dynamic
and sustainable FP&SM practices
 Monitor and analyze business performance
against targets
 Plan, forecast and control enterprise
resources aligned with corporate
objectives
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 Close the books, consolidate results
and report financial performance with
confidence.
© 2012 IBM Corporation
 Enterprise requirements
 CIO has to manage multiple datamarts and
point solutions for risk and compliance data
 CRO cannot get aggregate risk exposure
position
 CCO cannot ensure regulatory compliance,
adapt to change or manage regulator
interaction
 Unifies enterprise-wide risk and
compliance initiatives into a single
management system
 provide visibility into risk exposure and to
facilitate compliance management
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 Provides synergy with Information and IT
Governance, Risk Management, and
© 2012 IBM Corporation
Security
Packaged Analytics
– Pre-Built Business Applications for
Financial, Sales, Workforce, and Procurement
– Easily extensible to other areas of the business
– Faster insight and value through ready-made analytic
models, reports and data sourcing
Adaptable
– Highly-configurable application management capability
with Adaptive Application Framework (AAF)
– Easy configuration of application to source data from
disparate data sources
– Extensible core analytic content
Built on an Industry-leading BI and PM Platform
– Built on Industry Leading Cognos BI Platform
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© 2012 IBM Corporation
Cognos Business Intelligence
Scorecards
Dashboards
Reports
Predictive
Analysis
Analysis
& Exploration
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Ad-hoc
Query
Real-Time
Monitoring
What-If
Analysis
Trend &
Statistical
Analysis
© 2012 IBM Corporation
IBM Business Intelligence
Harness the data explosion, deliver flexible deployment options, and
satisfy user expectations with powerfully simple analytics.
Insight to action with
every product
Right-sized for your
organization
Built to future-proof
your investment
Analytics in the hands of everyone
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© 2012 IBM Corporation
The Top 10 of Cognos 10
1.
Unified workspace with greater power, intuitive
navigation and cleaner look
2. Breadth of analytics across historical, real-time
and predictive information
3. Collaborative BI through built-in collaboration and
social networking
4. Easy data inclusion by the business from one
value, to entire data sets and external files
5. Analytics on the go for more devices and
disconnected interaction
6. Faster performance with in-memory processing
7. Interactive Visualizations for Better Decision
Making Through Increased Analysis Capability &
Innovation
8. Desktop analytics empower decision makers to
independently take insight to action
9. Expanded deployment options include Cloud,
System z, and Power
10. Drive High Performance Analytics on Large Data
Volumes While Reducing IT Costs with IBM Cognos
Dynamic Cubes
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© 2012 IBM Corporation
IBM Cognos Business Intelligence V10.2.1
IBM® Cognos® Business Intelligence V10.2.1, central to
IBM® Cognos® Enterprise, advances capabilities to provide
interactive visualization, performance and support for big data.
Interactive
Visualization
Amplify mobile business
intelligence with new and
innovative visualizations
allowing users to quickly
pinpoint trends in data.
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Performance
Big Data
Get insights quicker than
ever before through
performance improvements
gained from more efficient
memory usage, reduced
memory footprint and
improved use of
compression.
Gain a more complete
view of the business and
act quickly off insights
with expanded support
for big data sources
including Hadoop,
analytic data stores and
real-time streaming data.
© 2012 IBM Corporation
Interactive
Visualization
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Animated charts enhance the user experience of Cognos Active Report and allow users to
pinpoint trends faster.
A paradigm shift for delivering value to users with the introduction of visualization
extensibility with RAVE (Rapid Adaptive Visualization Engine).
© 2012 IBM Corporation
Performance
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Increased query speeds through more efficient use of memory in Dynamic Cubes
More data and faster load times in Cognos Active Report through Improved use of
compression and engine optimization.
Improved bursting process for batch reports through optimized use of hardware.
20%
70%
45 %
Less memory required
for Dynamic Cube
result and aggregate
caches
Reduction in
Dispatcher threads
More data in
Active Reports
5x
5x
Faster Active Report Load
Time in Cognos Mobile
6x
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Less memory
required for Active
Reports
2x
Faster Burst
execution
10x
Faster interactive
response time
Faster Dynamic
Cube performance
85 %
Reduction in amount
of disk activity
3x
3x
25 %
Smaller Active
Report sizes
Improvement in Batch
execution times
Faster Mobile report
retrieval &
execution
© 2012 IBM Corporation
Big Data
 Broad interoperability enables data integration to popular big data sources
• Hadoop: Cloudera, Apache, Hortonworks, Amazon Web Services Elastic MapReduce through HIVE adaptor
• Analytic data stores: DB2 BLU and SAP HANA
• Real-time streaming: IBM BigInsights (optimized access)
• Combine data in motion and at rest to get the most complete view of the business
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© 2012 IBM Corporation
Interactive Visualization
A paradigm shift for delivering value to users
The Challenge:
- New requirements for visualizations are constantly emerging
- Each requirement is unique and is difficult to meet
The Solution:
- Provide a wider variety of visualizations with the
means to extend and customize.
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© 2012 IBM Corporation
Interactive Visualization
Better Decision Making Through Increased Analysis Capability & Innovation
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Incorporate new and innovative visualizations in
Cognos Active Reports
Enhance the user experience through the
delivery of interactive and animated charts
Integrate custom visualizations
Leverage the expertise of IBM luminaries
© 2012 IBM Corporation
Performance
Faster Time to Insight with Mobile Business Intelligence
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Execute mobile reports 2x to 6x faster
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Smaller footprint on the iPad with Active Report
compression and memory optimization
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Open and interact with large reports quickly with reduced
server loads
– Mobile will display only the first page
– Users can swipe to go to the next page or
– Tap on the new “Get all pages icon”
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© 2012 IBM Corporation
Performance
Improved Report Execution
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Improved report execution
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Faster report rendering
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Jobs run faster
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Optimized hardware usage
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© 2012 IBM Corporation
Performance
Platform Enhancements
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Faster and reduced memory consumption in Dynamic Cubes
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Faster queries with Dynamic Query
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Configuration – More optimal settings
Dynamic
Query
Dynamic
Cubes
Compatible
Query
The initial run of a report built on a
Dynamic Cube ran in 12-15 seconds.
After the initial execution, the same
report ran in a split second.
Stefan Luthardt
Head of Business Intelligence
Fiducia IT AG
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© 2012 IBM Corporation
Business Analytics for Big Data
Get the Most Complete View of the Business
IBM® Business Analytics
IBM Cognos Business Intelligence V10.2.1
IBM Big Data Platform
Stream
Computing*
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Hadoop
Systems
Other Big Data Sources
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*
Data
Warehouse
Combine data in motion and at rest
General Hive support to access to:
- Apache Hadoop, Cloudera, Hortonworks,
AWS EMR and other distributions using
Hive 0.8 or Hive 0.9
Optimized access to:
- BigInsights via Big SQL and SAP HANA
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Enterprise Data Sources
Our business generates a lot of data, and the Cognos BI
platform helps us understand all our "big data". As a
result we have a complete view of what is happening in
the business so that we can effectively communicate our
transformation strategy .
Mark Lacks
Manager, Strategy Analytics & Business Intelligence
© 2012 IBM Corporation
Mueller