Joshua R.Y.
Fradenburg
Strategic Management
Consultant
~ Driving Top-Line Growth for
15 years
Driving Top-Line Growth for 15 Years
CSUEB
University
Theatre
Drove
attendance
Real Estate
Franchise
Redefined
value
propositin
drove revenue
42%
Food Services
Start-Up
Market testing
and Financial
modeling
proved
concept
Personal
Development
Start-Up
Developed
product line
and grew
business across
5 continents
Mobile Ad
Company
Product
development
and Go-toMarket
projected to
lift annual
revenues $15M
Salsa
Producer
Primary
customer
research
provided
proof-ofconcept
1
9
9
8
N
O
W
Boutique
Sporting
Goods Retailer
Redesigned
sales process
resulting in 75%
lift in revenue
Real Estate
Start-Up
Brand
architecture
resulted in
market leader
position
Out-of-Print
Publisher
Business
designed to
produce 15X
return on
marketing
spend
Video Gaming
Company
Foreign
expansion plan
projected
revenue lift of
$40M over first 4
years.
Internship
Services StartUp
Service and
business
designed to
return 12x over
6 years
CSUEB University
Theatre
Joshua led the team that was
contracted for a consulting
engagement to discover how to
drive top-line-growth. Primary
customer research was
conducted which revealed
inadequate value perception. It
also revealed a lack of market
penetration beyond the university
community. At the
recommendation of the
consulting team, the department
delivered commonly recognized
programs and implemented a
broader reaching marketing
campaign.
Boutique Sporting
Goods Retailer
Joshua was chosen by the
Dean of SCUEB’s School of
Business and Economics to
turn-around a flailing sporting
goods retailer. After analyzing
the company, Joshua brought
on a new sales team to
implement his redesigned sales
process. As a result, his team
drove sales 75% higher, and
saved the location from
closure.
Real Estate
Franchise
A family-owned real estate
franchise had adopted a
competitive position based
upon discount pricing of its
services. Josh designed a
digital marketing plan to drive
the value of services. Capturing
a higher value/price position
than the office with his clients,
he proved the concept. The
redesigned marketing
template was rolled out to the
office resulting in a 42%
increase in revenues.
Real Estate StartUp
When the founders of a
leading real estate firm were
forming their company, Joshua
was invited to come aboard
and help develop the brand
architecture. Joshua adopted
a premium branding strategy
when developing the logo,
color scheme, and service
offerings. Joshua also served as
a consultant to other agents,
helping them design their
business goals and processes.
As a result, the firm has grown
to 60 offices and is the leader in
its markets.
Food Services
Start-Up
When approached with a
novel food concept, Joshua
conducted focus groups to
obtain proof-of-concept. He
was then retained to manage
the product development for a
critical fixture for the food
service company. He also
developed the branding and
generated three different
business models. The pro forma
forecasts offered the owner
distinct opportunities with
varying levels of risk and
opportunity.
Out-of-Print
Publisher
Joshua was retained to design
the business model and refine
the service offerings for a
specialty publishing company.
He created the positioning
statement as well as the
corresponding go-to-market
strategy. The SEO campaign
that he designed projected a
$20 cost per acquired
customer (CPA) with a lifetime
value (LTV) of $300.
Personal
Development
Start-Up
Mindful Measures is a venture
that was born from Joshua’s
experiences in the real estate
industry. Though it took many
iterations during the product
development phase, Joshua
brought-to-market 12 products
(serving clients on 5
continents). In this venture he
developed the products,
created the business model,
designed the branding and
packaging, and engineered
the integrated marketing
campaigns.
Video Gaming
Company
Joshua was tasked with
analyzing foreign expansion
opportunities of a multinational
video gaming company.
Identifying Brazil as an
opportunity with unique market
conditions, he led the
development of a Foreign
Expansion Plan that included a
localization roadmap, financial
models, and a go-to-market
strategy. When implemented,
the project is forecasted to
generate $40M of revenues in
first 4 years.
Mobile
Advertising
Company
A mobile advertising company
was having difficulty
determining where to allocate
product development
resources. Joshua led the team
that analyzed customer
research, benefit segmentation
and competitor analysis. The
resulting product was an ad
inventory taxonomy system
which allows world class
targeting. The Go-to-Market
strategy is projected to drive
revenues $75M annually.
Internship
Services Start-Up
Joshua was invited to consult
on the development of a
business design for an
internship SaaS start-up.
Guided by consumer insights
and primary research, he
recognized an unmet need in
the vertical. By adding
transparency to the internship
marketplace, Joshua devised a
way for the start-up to add
value. Combined with his
creative Go-to-Market strategy,
this service is projected to
provide a 12x return to
investors within 6 years.
Salsa
Manufacturer
Josh was contracted to
ascertain consumers’
preferences and willingness-topay for a premium salsa
offering. The research is being
used to develop a best-ofbreed line of premium fresh
salsas.
Diverse Passions keep the fire
burning bright!
 Business
Strategy
 Macroeconomics
 Knowledge Exchange
 Innovation
 Real Estate
 Sociology
 Volunteer work
 Reading
 Travelling
 Bowling