LivePerson & TXU Energy
LiveEngage
Sales, Service and even more Sales
Overview & Insight
TXU Energy I 1
TXU ENERGY
I
CONFIDENTIAL AND PROPRIETARY : NOT FOR EXTERNAL DISTRIBUTION
Who’s moving ?
South Texas
400k+ since
January 2014
North Texas
500k + since
January 2014
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| TXU Energy
CONFIDENTIAL & PROPRIETARY: NOT FOR EXTERNAL DISTRIBUTION
Engage is…..a dynamic online tool that promotes targeted Web
What is LP Engage–LP
campaigns to potential and existing customers and enhances their online
shopping experience.
LP Engage – What does it do ?
Geo Targeting - Intent Targeting - Incentive Targeting - Group Targeting
Over 300+
personalized
January
2010 – LivePerson
Engagetargeted
goes live tocampaigns
Market
and offers have been
launched in 2014
April 2012 – TXU signs agreement with LivePerson to begin using LP Engage
Resulted in more than 5,000+ gains in the Acquisition Web Channel
alone this year to date
June 2012 – TXU goes live with its first targeted messaging in the Residential
Sales Web engine
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LP Engage – Campaign Types
Peeling
Corner
Overlay
Toaster
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Slide Out
Banner
LP Engage – First campaign – Web to Call center
13033 Fall Manor Dallas, TX 75243
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| TXU Energy
CONFIDENTIAL & PROPRIETARY: NOT FOR EXTERNAL DISTRIBUTION
LP Engage – Active Campaigns
Web-Call Center Integration: Residential View Plans
OverCalls
10K Call
and
5.5K
Sales YTDrate
Over 10,000
yearCenter
to dateOffers
with a
50%
conversion
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LPLPEngage
– Active
A/B Testing
Engage –
Campaigns
Limited Time Offer Banner Test
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59
0
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Compare alternate offers against any measure
(Conversion, AutoPay/Paperless Signup, Navigation, etc.)
Connect online campaign to offline data using Tealeaf and SAP Business
Intelligence reporting
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LPLPEngage
– Active
Active
Campaigns
Engage –
Campaigns
Value Added Products Toaster: Home Warranty
26K Impressions YTD, 30% MOM increases in Web VAPS sign ups
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LP
- -How
ititworks
LP
Engage
How
works
LP Engage
Engage
– Active
Campaigns
Refer a Friend - LP Toaster
Over 1.5K Impressions, 2.7% Click-through Rate
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LP Engage – Service - MyEnergy Dashboard Reminder
(Res)
kellysmith
*********
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LP Engage – MyEnergy Dashboard Reminder (Res)
See how and when your home uses electricity.
Click to view your TXU Energy MyEnergy DashboardSM.
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LP Engage - MyEnergy Dashboard promotion
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| TXU Energy
CONFIDENTIAL & PROPRIETARY: NOT FOR EXTERNAL DISTRIBUTION
LP Engage – Additional Toasters
Express Pay MyAccount Promotion
Impressions - 6k
Click through – 8%
Get the flexibility to view and pay your bill from any place at any time.
Click to sign up for your TXU Energy MyAccount today.
MyAccount - AutoPay / Paperless / AMB Promotion
Impressions – 10k
Click through – 6%
Forget about late fees and due dates.
Click to sign in to your TXU Energy MyAccount and turn on AutoPay today.
MyEnergy Dashboard Reminder (Business)
Impressions - 6k
Click through – 3%
See how and when your business uses electricity.
Click to scroll down to your TXU Energy MyEnergy DashboardSM.
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LP Engage – Open Forum
TXU Energy and LP Engage – We are just getting started
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HTML custom code
– Extreme personalization
– Animation
– Specific phone numbers
Questions
– Links
?
– VAPs
Mobile Banners and Toasters
Increased messages for Business with complete enrollment
Storm or weather related outage messages
AMB estimated amount messages
Happy Birthday & Holiday messages
Past Due Reminder at Logout
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Profile
Current Activities
Interest
Assigned segments
Time on page
Viewed pages
New/ Returning visitor
Time on site
External referral
Geo-location
Navigation flow
Search keywords
Custom variables set
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| TXU Energy
In page
Line of business
Social
Social referral
Engagements
Chat invitation
Chatted