Innovation
Strategic green
innovation to
create financial
gains for
stakeholders
Stakeholder
wealth
Automatic
growth
Greener
planet
Customers
benefit
Presented by: Seyed Mohseni
Website: www.samad-power.co.uk
Email: seyed@samad-power.co.uk
1
Business proposition
Key opportunities
 Change of energy environment in global level
 Make a significant contribution towards the reduction of
carbon emissions
 The Electricity Market Reform, the Heat Strategy and
the development of a smarter grid, are designed to
replace current infrastructure
Solution
 An ultra high efficient combined heat and power (CHP)
domestic boiler
Benefits to domestic consumers
(The results for an average UK household)
 25% higher energy efficiency than conventional units
 Average of £1000 of revenue generation via saving in
energy bills and FIT
 Up to 2 tonnes of annual CO2 reduction
2
Team
Executive management:
• CEO: Dr Seyed Mohseni
Serial entrepreneur with over 15 years of successful track record
• CFO: Nayab Haider
Ex KPMG accountant with 40 years of relevant experience
• CTO: Dr Esmail Najafi
Managed technical project in automotive and aerospace sector for last 7 years
Advisors:
6 industrial and academic consultants
Partners:
Supporters:
A number of Angel investors and Grants through governments bodies
3
Product
 A dual function micro CHP boiler has been developed
to generate 2 kW of electricity and 10 to 40 kW of heat.
 £0.7 m has been invested in the development so far
 Technology: Superior gas burning micro gas turbine
 Life:15 years and guaranteed for 5 years
 Anticipated consumer price: £4000 - Payback is less than 4 yrs
 Advantages over other micro CHP technologies
1.
Lighter, highest reliability and availability
2.
Highest power density
 IP: Full patent protection with two submissions
 Other applications: Automotive, Aerospace, Marine, Air-conditioning
4
Commercial analysis
 Market size: 1.5 m domestic boilers sold in UK and 50 m more in global market
 Market structure: UK market is dominated by big players (Baxi, Vailant, Worcester Bosch and
Ariston)
 Competition: Five other micro CHP boiler developers working on different technologies (our
differentiation is superior technology and economic benefits)
 Routes to market: 1. Energy utility companies 2. New home developers
3. Conventional route 4. Energy agreement model (Boiler for free)
Sale forecast
50,000
40,000
30,000
20,000
10,000
0
2012 2014 2016 2018 2020
 Exit routes: 1. Trade Sale 2. AIM listing
proposition:
1. £800k investment with 7 fold return in 3 to 5 years
2. Non-executive director for commercialisation