• Value of Sales Finance
• 2014 Financing Programs
• Wilbur-Ellis Aerial Applicator – Fixed 0% Program
• BASF Fixed 0%
• Tools for Success
• Action Plans
• Tactic Timeline

Wilbur Ellis Benefits:
• Tie up the acres early - Move sales ahead
• Up sell and differentiate your offerings
• No cost to use the BASF Finance offers
• Aerial & Adjuvant financing – no cost to Wilbur-Ellis locations
• Close the sale early by addressing cash flow
• Strengthen customer relationships and build loyalty through alternative financing
• Gain new customer and sell more products by offering financing to customers
• Only 1 BASF product required for
Fixed 0% Aerial Program
• Able to better utilize your planes – have them booked and prepaid so you can better schedule your workload
• Improve working capital by reducing your Days Sales
Outstanding
• Cash realized in 48 hours
• Preferred accounts have no recourse

Grower Benefits:
• Unsecured line of credit – purchase early with a Fixed 0% Interest Rate
• Get your acres covered by booking products early – Lock in Wilbur-Ellis
Adjuvants, Aerial application and BASF products
• Deferred payment on Aerial application costs until December 2014
• Simplifies account management with phone and online services
• Keeps customers informed with monthly statements and an annual purchase summary at tax time
• Customers enrolled in Headline Advantage and/or Investment Advantage, if applicable

Program Dates
Minimum
Initial
Purchase
Customer
Payment
Terms
Fixed 0% APR
October 1, 2013
–
March 15, 2014
$12,000*
Due in full
December 2014
• Minimum purchase must include at least $10,000 – of one of the following BASF products: Headline, Headline Amp, Headline EC, Headline SC, or Priaxor.
• Minimum Initial Purchase may also include Wilbur Ellis adjuvant(s) that are compatible with the BASF Product(s) purchased, and aerial application costs associated with the application of the BASF Product(s).
• Additional products have no minimum
• Grower must have a multi-use Preferred Account with a Special Terms limit

Program Dates
Minimum
Initial
Purchase
Customer
Payment
Terms
Fixed 0% APR
October 1, 2013
–
March 15, 2014
$10,000*
Due in full
December 2014
* Minimum purchase $10,000 – Two BASF products with a minimum of
$2000 of each product. Additional products have no minimum
• Grower must have a multi-use Preferred Account with a Special Terms limit
• Eligible Products – All BASF Branded Products**
**Excluding: Color Coat™ seed coloring, Dura Dye™ seed coloring, Flo Rite® polymer, Rhizo Flo® inoculant, Rhizo Stick® inoculant, Sequestrene® nutrients,
RoyalPeat® inoculants, and Sepiret® seed coatings

Program Dates
Minimum
Initial
Purchase
Customer
Payment
Terms
Up to 180 Days
No-
Payments/No-
Interest
March 16, 2014
–
September 30, 2014
$10,000*
Due in full
December 2014
* Minimum purchase $10,000 – Two BASF products with a minimum of
$2000 of each product. Additional products have no minimum
• Grower must have a multi-use Preferred Account with a Special Terms limit
• Eligible Products – All BASF Branded Products**
**Excluding: Color Coat™ seed coloring, Dura Dye™ seed coloring, Flo Rite® polymer, Rhizo Flo® inoculant, Rhizo Stick® inoculant, Sequestrene® nutrients,
RoyalPeat® inoculants, and Sepiret® seed coatings

• Program Summaries - BASF Fixed 0% and BASF & Wilbur-
Ellis Aerial Applicator Fixed 0%
• Target Customer Report available on customers who have
John Deere Financial accounts and have made previous BASF purchases with Wilbur-Ellis
• John Deere Financial – Collateral Kits will be sent to Wilbur-
Ellis locations – will include mouse pads, window clings, etc.
• Statement Stuffers – In Wilbur-Ellis statements
• Call Campaign to customers
• Utilize the John Deere Financial Merchant Service Reps and
Area Sales Managers for training

• Go promote both BASF programs to your Wilbur-Ellis locations
• Set up Grower Meetings or Fly-In’s
• Evaluate customer base – previous purchasers
• Determine at least 10 customers at each location to target for the Aerial Program
• Standard BASF offer – for Non-aerial customers
• Joint training BASF and Wilbur-Ellis sales staff on products and finance offers
• Engage John Deere Financial ASM’s in training or customer visits

Please put together an action plan for your regions.

• November 8th – Program Launch
• Send out collateral pieces
• Schedule Regional Meetings & District Sales Meeting
• JDF Kits sent to retailers
• Program Summary sent to Wilbur-Ellis locations
• Match & Add complete
• December
• Wilbur-Ellis Statement Stuffers (Tom – TBD)
• December – January
• Wilbur-Ellis and BASF Customer contacts
• January
• National Sales Meeting – Available for discussion by McGowan, Karasiewicz and Geography Sales Leads
• February
• JDF Call Campaign to customers
• Wilbur-Ellis Statement Stuffers (Tom – TBD)
• March 15th – Program Ends