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Wilbur-Ellis, BASF and John Deere Financial Sales Finance Programs

Agenda

• Value of Sales Finance • 2014 Financing Programs • Wilbur-Ellis Aerial Applicator – Fixed 0% Program • BASF Fixed 0% • Tools for Success • Action Plans • Tactic Timeline

The Value of Sales Finance

Wilbur Ellis Benefits: • Tie up the acres early - Move sales ahead • • • • • Up sell and differentiate your offerings No cost to use the BASF Finance offers Aerial & Adjuvant financing – no cost to Wilbur-Ellis locations Close the sale early by addressing cash flow Strengthen customer relationships and build loyalty through alternative financing • • • • • • Gain new customer and sell more products by offering financing to customers Only 1 BASF product required for Fixed 0% Aerial Program Able to better utilize your planes – have them booked and prepaid so you can better schedule your workload Improve working capital by reducing your Days Sales Outstanding Cash realized in 48 hours Preferred accounts have no recourse

The Value of Sales Finance

Grower Benefits:

• Unsecured line of credit – purchase early with a Fixed 0% Interest Rate • Get your acres covered by booking products early – Lock in Wilbur-Ellis Adjuvants, Aerial application and BASF products • Deferred payment on Aerial application costs until December 2014 • Simplifies account management with phone and online services • Keeps customers informed with monthly statements and an annual purchase summary at tax time • Customers enrolled in Headline Advantage and/or Investment Advantage, if applicable

Wilbur-Ellis & BASF Aerial Application Finance Program – Fixed 0% Offer

Program Dates Minimum Initial Purchase Customer Payment Terms

Fixed 0% APR October 1, 2013 – March 15, 2014 $12,000* Due in full December 2014 • • • • Minimum purchase must include at least $10,000 – of one of the following BASF products: Headline, Headline Amp, Headline EC, Headline SC, or Priaxor. Minimum Initial Purchase may also include Wilbur Ellis adjuvant(s) that are compatible with the BASF Product(s) purchased, and aerial application costs associated with the application of the BASF Product(s).

Additional products have no minimum Grower must have a multi-use Preferred Account with a Special Terms limit

BASF Finance Advantage – Fixed 0% Program

Program Dates Minimum Initial Purchase Customer Payment Terms

Fixed 0% APR October 1, 2013 – March 15, 2014 $10,000* Due in full December 2014 • • * Minimum purchase $10,000 – Two BASF products with a minimum of $2000 of each product. Additional products have no minimum Grower must have a multi-use Preferred Account with a Special Terms limit Eligible Products – All BASF Branded Products** **Excluding: Color Coat™ seed coloring, Dura Dye™ seed coloring, Flo Rite® polymer, Rhizo Flo® inoculant, Rhizo Stick® inoculant, Sequestrene® nutrients, RoyalPeat® inoculants, and Sepiret® seed coatings

BASF Finance Advantage – 180 day - In Season gram

Program Dates Minimum Initial Purchase Customer Payment Terms

Up to 180 Days No Payments/No Interest March 16, 2014 – September 30, 2014 $10,000* Due in full December 2014 • • * Minimum purchase $10,000 – Two BASF products with a minimum of $2000 of each product. Additional products have no minimum Grower must have a multi-use Preferred Account with a Special Terms limit Eligible Products – All BASF Branded Products** **Excluding: Color Coat™ seed coloring, Dura Dye™ seed coloring, Flo Rite® polymer, Rhizo Flo® inoculant, Rhizo Stick® inoculant, Sequestrene® nutrients, RoyalPeat® inoculants, and Sepiret® seed coatings

Tools for Success for BASF and Wilbur-Ellis Sales Teams

• • • • • • Program Summaries - BASF Fixed 0% and BASF & Wilbur Ellis Aerial Applicator Fixed 0% Target Customer Report available on customers who have John Deere Financial accounts and have made previous BASF purchases with Wilbur-Ellis John Deere Financial – Collateral Kits will be sent to Wilbur Ellis locations – will include mouse pads, window clings, etc. Statement Stuffers – In Wilbur-Ellis statements Call Campaign to customers Utilize the John Deere Financial Merchant Service Reps and Area Sales Managers for training

BASF Sales Team Action Plan

• • • • • Go promote both BASF programs to your Wilbur-Ellis locations Set up Grower Meetings or Fly-In’s • • Evaluate customer base – previous purchasers Determine at least 10 customers at each location to target for the Aerial Program Standard BASF offer – for Non-aerial customers Joint training BASF and Wilbur-Ellis sales staff on products and finance offers Engage John Deere Financial ASM’s in training or customer visits

Wilbur-Ellis Sales Team Action Plan

Please put together an action plan for your regions.

• • • • • •

Timeline for Aerial Applicator Program

• • • • • November 8th – Program Launch Send out collateral pieces Schedule Regional Meetings & District Sales Meeting JDF Kits sent to retailers Program Summary sent to Wilbur-Ellis locations Match & Add complete • December Wilbur-Ellis Statement Stuffers (Tom – TBD) • December – January Wilbur-Ellis and BASF Customer contacts • January National Sales Meeting – Available for discussion by McGowan, Karasiewicz and Geography Sales Leads • • February JDF Call Campaign to customers Wilbur-Ellis Statement Stuffers (Tom – TBD) March 15th – Program Ends

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