Port Melbourne Football Club in 2015
Sponsorship Proposal - 2015
Overview
* Victorian Football League (AFL Victoria)
• Port Melbourne Football Club Sponsorship
• Media
• VFL Telecast Numbers
• 2014 ABC televised games
• PMFC Further Opportunities
• Current PMFC Partners
• Promotion
• Benefit Summary
• Proposed Term and Investment
• New Function Room & Administration Facility
Captain John Baird & Coach Gary Ayres
AFL Victoria
• AFL Victoria is the state-level sport governing body for Australian rules football in Victoria
• The AFL collaborates with AFL Victoria based on a philosophy of ‘common objectives, local solutions’
• AFL Victoria’s mission is to ensure Aussie Rules is the most played, attended and supported sport across Victoria,
providing enjoyment and well being within an inclusive environment
• Under AFL Victoria jurisdiction falls 115 leagues – including the Victorian Football league, the TAC Cup, and all the
Victorian metropolitan and country leagues
• The same number of people attend Victorian community football each week as a round of AFL matches
• The Victorian Football League, evolved from the former Victorian Football Association, is the premier league in
Victoria and has been running since 1877
Port Melbourne Football Club – Sponsorship - 2015
Designations:
• Ground Naming Rights Sponsor of Port Melbourne Football Club
Assets:
• Average home game attendance (9) games for 2014 – 1,650 patrons
• Average VFL Final’s attendance (3) games for 2014 - 4,100 patrons
• Signage at all PMFC games including telecast games (including VFL Final Series)
• Port Melbourne ABC telecast home games at Port Melbourne in 2014 (2)
• Port Melbourne ABC telecast away games in 2014 (3)
• VFL Final Series ABC telecast games in 2014 (6 games)
• Port Melbourne ABC telecast Finals games in 2014 (3)
Port Melbourne Football Club – Media
Media:
• In 2014 - 5 x 3 hour broadcasts on ABC TV (Audience figures on next page figures courtesy AFLV & ABC
Television)
• In 2014 - 6 x 3 hour broadcast on ABC TV (VFL Final Series)
• In 2014 signage featured in ABC TV pre-game interviews
• advertisement in Weekly VFL Record featuring company brand (4,000 editions per week)
• branding, advertising and editorial on PMFC website with links to VFL and VFL Club websites
• website link on PMFC website
• Radio station coverage – Community Radio (e.g. Casey Radio, SEN, 3WBC, VFL Radio, Vision Australia.Radio)
• Herald Sun and The Age provide coverage to AFL Victoria’s premier competitions
• Leader and Weekly Community Newspaper coverage in relevant areas
• Port Melbourne Football Club Facebook & Twitter pages
Victorian Football League – Telecast Numbers
VFL 2014:
P18+
Regular Season
Qual/Elim Finals
Semi Finals
Preliminary Finals
Grand Final
% Metropolitan Area
6%
7.05%
3.3%
13.6%
30%
Average
33,000
33,000
20,500
75,500
198,000
2014 ABC TV Games
Round 3 v Werribee Tigers @ Port Melbourne (22,000)*
Round 9 v Geelong Cats @ Geelong (43,000)*
Round 10 v Footscray Bulldogs @ Port Melbourne (29,000)*
Round 13 v Sandringham @ Sandringham (43,000)*
Round 16 v Richmond @ Richmond (44,000)*
Qualifying Final: Box Hill Hawks @ Port Melbourne (30,000)*
Semi Final v Sandringham @ Port Melbourne (21,000)*
Preliminary Final v Footscray Bulldogs @ Port Melbourne (69,000)*
* ABC viewing figures
Port Melbourne Football Club – Further Opportunities
Opportunities for 2015 and beyond:
• Regional event opportunities for matches in
Craigieburn, Casey and Ballarat (subject to VFL Fixture)
• Match day Promotions
• Themed Round
• PMFC database communication
• PMFC partner networking
• PMFC match day functions
• PMFC Game admission for staff and guests
Jubilation Reigns Supreme
Current Port Melbourne FC Partnerships
Port Melbourne FC Partners:
Port Melbourne FC Support Sponsors:
PMFC Platinum Sponsors:
- Promotion
Signage
• signage represented at Port Melbourne include: (2) billboards, arena signage (fence & other)
directed on Williamstown Road, Ingles Street (monthly total reach + 85,000, figures courtesy
oOh!media)
• Company logo on Club Polo, Track Top & Cap
• Company logo displayed on LED Electronic Scoreboard at all games played at North Port Oval
• Port Melbourne Football Club Facebook & Twitter promotions
VFL Football Record
•
logo featured with a distribution of 4,000 per week reaching regional & metropolitan areas
( Geelong, Ballarat, Bendigo, Gippsland)
PMFC Hospitality:
* Entitled to a table of 8 to attend the President’s Luncheon (9)
* Entitled to a table of 8 to attend the Guernsey Presentation Day / Night
* Entitled to a table of 8 to attend the Annual Presentation Night
* Entitled to 4 tickets to the JJ Liston Trophy Night (VFL Best & Fairest)
Benefits Summary
Designations
Branding
•Platinum Partner of Port Melbourne Football Club
•Ground Naming Rights Sponsor
• Ground Naming Rights
• Arena signage
• Billboard signage
•Company logo displayed on LED Electronic scoreboard at all games played at North
Port Oval
• Company logo on off-field apparel (polo, track top, cap)
• Website link to PMFC website
Port Melbourne Football Club
•Port Melbourne Football Club to circulate all advertising material via electronic
media
•Port Melbourne Football Club to make available club promotional material ie team
and individual photographs, club memorabilia , playing and coaching staff
Media
•Channel 7 telecast games (new in 2015)
•VFL Football Record
•Community Radio
Proposed Term and Investment
Proposed Term:
•
A one year agreement through to the end of the 2015 VFL Premiership Season
•
with option to renew for 2016 and 2017 in July 2015 (terms to be
determined)
Required Investment:
•
In consideration of the outlined rights and benefits presented, $50,000.00 + GST
over the term of the agreement
• Year One
$50,000.00 + GST
• Year Two
$XXX,000 (option)
• Year Three $XXX,000 (option)
Port Melbourne Football Club
Premiers & Champions
2011
21 Games – 21 Wins
New Social & Administration Facility
Floor Plan New Facility