Tinambac, Camarines Sur Catherine B. Demesa
AGCATON
AGCA SANCTUARY
AGCA PRIDE CAMPAIGN

AGCA SANCTUARY
Satuya ini!

Lessons learned during message/material testing
MESSAGE:
Stick to the message that have resonance with your target audience.
MASCOT:
Friendly and charismatic.
Have a strong character but does not appear or sounds like imposing.
PRE-TESTING
Intercept Interviews
FGDs

Changes as a result of pre-testing of message
AGCATON

DRAFT material no. 1: T-Shirt

Draft material no. 3: jingle and mass song
SATUYA INI
(Jingle)
Madya, madya
Digdi sa Dagat ta
Madya helenga
Digdi yan sa AGCA
Gayon kang dagat
Dapat Atamanon ta
Gabos na yaman nya
Para sa AGCA
Ref: Sa AGCA ini, Satuya ini
Chorus:
Satuya ini
Ang Dagat ta
Satuya ini Yaman ta
Sa AGCA ini mayong iba
Satuya ini … (3X)
Ining Dagat ta
Tabang sa buhay ta
Kaya madya
Siya ingatan
Ang Dagat ta
Ini ang yaman ta
Ini satong dara
Hanggang sa aki ta
Repeat refrain and chorus
BALAOG NIN PAGKABUHAY
(Church Song)
Ang balaog hale saiya
Sa ibang paagi nya dinadara
Arog satom sa dagat nya itinao
Itinao ang dagat sa satuyang kamot
Balaog na tanda kan saiyang pagkamoot
Satong ingatan, iaatang sa kaakian
Ang kagurangnan, pasalamatan
Chorus:
Ang balaog hale sa kagurangnan
Daeng siring na pasalamatan
Tinao sato ang dagat bilang kadamay
Balaog sa satong pagbuhay (2X)
Balaog sa satong pagbuhay

DRAFT material no. 2: Billboard (First Draft)

AGCA MASCOT DESIGN
FISH CHARACTER
1. Color red- red grouper
2. Markings
3. Fins
HUMAN CHARACTER
1. Smiling Eyes
2. Big smile
3. Feet
KIDDO CHARACTER
1. School uniform- with his name on it
2. Cap- with the message “satuya ini”
3. School shoes
4. Bag (optional)

PLAN A:
Blessing of the Guardhouse and marker buoys
PLAN B:
1. Walk with AGCAton
- His first appearance
- T-shirt
- Billboard
- Jingle
2. Mass – church song and homily
3. Blessing of Guardhouse
4. “Harana ni AGCATON”
A Musical Play
5. Billboard installation
6. T-shirt – uniform every Wednesday
7. Jingle
8. Parlor Games with AGCATON
CAMPAIGN LAUNCH

Top 3 accomplishments in BROP
1. Deputation of
~30 Bantay-dagat volunteers
2. 24/7 Guarding
3. Reporting System

Biggest challenge and solution in BR if any
It is the things we do get that we did not want and never expected.
1. Slow process of constructing guardhouse and patrol boat-
ALWAYS HAVE a Plan B!!!
2. Revert back to fishing inside the MPA by 1 Bantay-dagat
BE CONSISTENT… “people change”
3. Barangay Captain not cooperating
“ CUSTOMER IS ALWAYS RIGHT”

Biggest challenge and solution in SM
How to find the right artist and come up with a very good campaign materials?
1. Find the best man for the job
2. Do research on their previous jobs
3. Personal communication

Thank you for listening!
I would love to see you all on 14 th of October.
This will gonna be my career launch as the official flagship species for the AGCA Pride
Campaign.
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