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El Garage is not only a new and innovative concept in the world of Multimedia, it
is also a registered trademark which is internationally acknowledged.
Seven years of experience in Argentina and four in the international market, hand
in hand with Fox Sports are a good introduction when it comes to presenting El
Garage USA, an attractive magazine to be published in the North American
market for all Spanish speakers who are into the fascinating world of cars.
Television, Cable TV, the internet at www.elgarage.com and www.elgarage.us and
now the magazine El Garage USA, tailor-made for the US market, will guarantee
a varied menu of options to satisfy the needs of all those advertisers who wish to
communicate with their potential consumers in an agile, creative and effective
manner, combining all three media..
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THE MAGAZINE
With the particular and agile style that distinguishes it from its competition, El
Garage USA is the most comprehensive and visually exciting automotive
magazine to offer its readers 80 full color pages of the highest international quality,
presenting a large variety of domestic, import and upscale vehicles in a friendly
and advisory tone that is educative, informative and fun to read.
A team of specialized writers and photographers will ensure El Garage’s original
approach to a selected and selective array of topics where the great passions, the
bond established between man and his car, those great stories of the past and the
latest news and updates on the cars of the present and the future will delight
readers from all walks of life.
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Our experts will deliver hard core road test and together with the world’s most
reknowned car manufacturers, we will introduce our readers to the ultimate in
“Concept Cars” and analyze current market trends, subject which opens an
interesting debate on topics ranging from safety and the environment to the
eccentric world of art and design.
ELGARAGE USA also covers all-round motor sport topics which are of interest to
the general public and enthusiasts: Formula 1, Indy, NASCAR and/or any relevant
automotive events around the world and features interviews, travel and many wereare-they now articles, etc.
ELGARAGE USA targets Spanish-speaking people, the most rapidly growing
population within the United States and is distributed by Spanish Periodical and
Book Sales to the most important cities throughout the country, Mexico and Central
America.
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READER PROFILE
Gender:
Masc..........91%
Fem...........9%
Age Breakdown:
18-24.......17%
25-34........58%
35-44........19%
44 +.........6%
Household Income:
A/B.........80%
C............18%
D.............2%
College Educated:
51%
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EL GARAGE USA offers advertisers the ideal medium by which to effectively
communicate all the information relevant to their products both on Television and
in the written press.
Our company, The Facet Group, together with El Garage in Buenos Aires,
Argentina and our local US partners are proud to present this first US Edition of
EL GARAGE USA which has already received the support and backing of an
important portfolio of clients both at national and international levels.
Television, Satellite & Cable, the Internet at www.elgarage.com and
www.elgarage.us, the Motorshow and now the magazine, EL GARAGE USA,
which has been tailor-made for the US market, guarantee a varied menu of
options that will satisfy the curiosity of all those who have not yet made our
acquaintance.
Welcome then to the world of EL GARAGE…in USA.
Enjoy the ride !!!!
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ADVERTISING
El GarageTV opens up a world of potential advertising revenue by providing regular
programming to a clearly defined demographic market. Audits & Survey Worldwide research
reports show sports and news to be the most important television material watched by South
American television viewers (over 50% of TV households) with a primary focus on men aged
18 to 49.
EL GARAGE allows the international marketer to tap into the world’s most dynamic growth
market for the next decade. Through a combination of Cable TV markets, UHF/VHF stations,
broadcast and the written press, EL GARAGE looks to reach an estimated 30 million
viewers(if we include the US Hispanic market through Fox Sports World) by the end of 2005.
Our CLIENTS will have a preferential advertising package that will include presence both on
Fox Sports World, Fox Sports Latin America, the magazine EL GARAGE USA, and the
internet.
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Current Advertisers.
*VW * AUDI * TOYOTA * NISSAN * MITSUBISHI *
*DAIMLER CHRYSLER * MERCEDES BENZ * SUBARU *
*GENERAL MOTORS * FORD * PEUGEOT * RENAULT * SEAT *
* FIAT ALFA *PORSCHE * HYUNDAI * KIA * DAEWOO * YPF REPSOL *
* GOODYEAR* SACHS * PETROBRAS * SCANIA * BMW *
*PENZZOIL *SUZUKI * ISUZU * CAR ONE * LANDROVER * YAMAHA *
*HONDA * HARLEY D.*
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