PRESS RELEASE
Munich, 01st December 2014
Kirk Originals and 7TRADE announce partnership. A cooperation for Germany, Austria and
Switzerland will start in 2015.
7TRADE is happy to announce today its cooperation with Kirk Originals as part of an exclusive partnership for the
countries Germany, Austria and Switzerland. In the words of 7TRADE owner and founder Micha S. Siebenhandl : “We are
proud to welcome a brand like Kirk Originals into our company and we are certain that this combination will offer added
value for both partners. We look forward to a successful start in 2015”. The collection will be presented for the first time at
the beginning of January during the optician’s exhibition “OPTI`15” at the exhibition centre ICM in Munich, Hall C1 Stand
533. Dr. Antonio Marsocci on the partnership: “This constellation puts us on the right path to improve our position in the
optical market. Pooling our decades of experience in eyewear, we represent a perfect symbiosis of brand and professional
service.”
---------------------------------------------------------------------------------------------------------------------------------------------------Kirk Originals
Twenty-two years after the re-discovery of an Inter War frame collection inspired the launch of Kirk Originals; 2014 sees the re-launch of this cult British eyewear brand. With
a quintessentially British heritage and an injection of European craftsmanship, Kirk Originals are designed in London and hand made in the Jura region of France, using the
finest Italian Acetates and acrylics. Our new collections combine seasonal colours and premium materials with a nostalgic nod to the indisputably iconic retromodern Kirk
Originals style. Our collection reflects our rich heritage as London’s coolest optical brand. With bands such as Oasis and The Brand New Heavies wearing Kirk Originals our
brand rose to fame in the 1990s spreading Internationally to Hollywood where our frames were worn by movie royalty; Antony Hopkins, Julia Roberts and Gary Oldman.
About 7TRADE
7TRADE is based in the sector of eyewear & fashion business and has more than 20 years of experience in working with luxury, sports and lifestyle brands. The founder and
owner Micha S. Siebenhandl successfully worked together with well known international fashion brands of the eyewear market. Our brand portfolio comprises J.F.S. Bros®,
Lettori® & iVIATOR-sunglasses.com® as well as license brands in different categories. 7TRADE is located in Munich and is a 100% daughter company of the OTC 7HANDL
Gmbh (company details at the end as backup). We are specialized in Distribution, Marketing and Public Realtions for eyewear brands in all channels. We distribute all brands
with our own sales professionals. 7TRADE provides best contacts to all important key accounts, boutique stores, duty free shops and as well to the opinion leaders in our
core markets. We are your partner to implement existing and start up labels in a professional way with a passionate and high qualified team.
About OTC7HANDL
OTC 7HANDL is with market leading products and more than 20 years experience in colaborating with all divisons of the pharmaceutical industry a trustful warrantor in local,
national and international business as well as in selling OTC products to pharmacy. OTC7HANDL and its team stands for first class service and provides expert knowledge to
all our clients. As uniqe selling proposition (USP) we provide consulting, service and performance through our highly motivated and qualified team. OTC7HANDL represents
ist own brands like Bloomfield, Cafecito and Guarana/Cafecito worldwide. We are in charge of developing, producing and distributing of these high quality products.
OTC7HANDL second concept of success is being the strategic distribution partner for global operating OTC brands to launch them into the core markets. For our partners we
act as a full-service provider and support them with our Know-How. OTC7HANDL extend its portfolio with selling products to important markets with a perfect positioned sales
team and provides all contacts of the pharmaceutical industry and all customers. OCT7HANDL is the partner where customers and partners do successful business already
for years.
Presse Kontakt:
Daniel Wallinger
Head of Corporate Communications
Mail: presse@otc7.de
www.otc7.de I www.7-trade.de