WALMART INSIGHT DECK Growth markets and strategic initiatives December 2013 planetretail.net 1 STEPHEN SPRINGHAM Senior Retail Analyst Contents 1. Planet Retail View 2. Overview 3. Major Strategic Initiatives 4. Key Markets 5. Further Reading 2 All data correct at time of publishing. 2. Overview Corporate Structure - Walmart International The International division is structured around three geographies (EMEA, LATAM, Asia). Walmart International Doug McMillon President & CEO Asia EMEA Latin America David Cheesewright Enriqué Ostalé Scott Price President & CEO, Walmart EMEA President & CEO, Walmart Latin America President & CEO, Walmart Asia Canada Mexico Shelly Broader Scot Rank President & CEO, Canada President & CEO, Walmart de México & Central America Sub-Saharan Africa Grant Pattison President & CEO, South Africa (Massmart) UK Andy Clarke President & CEO, UK (Asda) Middle East Greg Foran President & CEO, China Brazil President & CEO, Brazil Japan Steve Dacus Horacio Barbeito President & CEO, Japan (Seiyu) President & CEO, Argentina Chile Franchised George stores. China Marcos Samaha Argentina 3 A new head of International will be appointed to take office from 1 February 2014, when McMillon steps up to become President & CEO of Walmart. India Gian Carlo Nucci Ramnik Narsey President & CEO, Chile (D&S) President & CEO, India (interim) 4. Key Markets The long tail: the US is nearly nine times larger than Walmart’s second biggest market, the UK. Some 15 markets have sales of less than USD1 billion. Walmart: Total Banner Sales by Market, 2012 (USD bn) 400 Banner Sales (USD bn) 350 “[Internationally] The majority of revenue and profit comes from our operations in the UK, Mexico and Canada.” 346.48 300 CHARLES HOLLEY 250 Walmart EVP, Chief Financial Officer (March 2013) 200 There is a distinct ‘Top Tier’ among the International businesses of the UK, Mexico and Canada... 150 …Brazil, Japan and China form a notional ‘Second Tier’ (sales >USD10 billion)…. …South Africa, Chile and Argentina form a notional ‘Third Tier’ (sales >USD3 billion). Only a further three markets (Costa Rica, Puerto Rico, Guatemala) achieve sales of USD1 billion or more. 13.29 12.81 11.25 7.90 7.06 3.15 Brazil Japan China South Africa Chile Argentina 100 39.28 50 29.38 26.19 0 US 4 UK Mexico Canada Chart features the Top 10 Walmart countries by size and excludes markets with sales less than USD3 billion. Source: Planet Retail 4. Key Markets Walmart: Canada SWOT STRENGTHS Canada is one of Walmart’s longest-established international markets. Supercentres have had a significant impact on the Canadian grocery market. Already the second-largest retailer overall, Walmart will challenge Loblaw for market leadership. Geographic proximity to US has enabled almost seamless deployment of EDLP and supply chain practices. Global scale and lean cost structure enables Walmart to better absorb inflationary pressures compared to its domestic rivals. OPPORTUNITIES Further conversions/upgrades of discount stores to Supercenters (around 170 discount stores remained trading at the 2013 fiscal year-end). Further organic expansion of Supercenters in under-represented region (e.g. the Maritime Provinces in the east). Introduction of smaller-box formats - Neighborhood Market or Express - to mirror its strategy in the US. Possible acquisitions of smaller rivals. WEAKNESSES Walmart took longer than expected to become a success. Target entered the market early in 2013 and is expanding aggressively. Failure of Sam's Club in Canada has left something of a bitter taste. Although Target has struggled to achieve its performance targets since entering Canada, it is nevertheless intensifying competition in the nonfood sector. Grocery merchandising, although improving, still lags behind Sobeys and Loblaw. Heavily exposed to GM, many sub-sectors of which are suffering weak consumer demand. Absence of a smaller format gives competitors such as Sobeys an advantage in targeting the convenience/urban segment. Poor reputation in union/labour relations. 5 THREATS The grocery market is subject to ongoing consolidation (e.g. Sobeys’ takeover of Safeway’s Canadian stores) and competitors are therefore becoming larger. Walmart could over-expand in its efforts to head off Target’s incursion into Canada. Unionisation.