DIT STUDENT SATISFACTION
SURVEY 2010
Dr Rachel O Connor
Mark Russell
Campus Life & Student Retention Office
DUBLIN INSTITUTE OF TECHNOLOGY
DIT SSS 2010 Methodology and Demographics
•
The survey was carried out from the1st of February and closed on February 23rd 2010
•
The survey questionnaire totalled 70 questions over 3 sections.
•
It was estimated that it would take each student 10 minutes to complete the survey
•
Cash prizes were used as incentives to complete the survey. In all, a prize fund of €500 was
made available along with one grand prize of an apple iPhone
•
The survey was designed to weight factors such as importance/ satisfaction
•
The on-line tool used was Survey Gizmo. This tool could facilitate a survey that rated both
factors in parallel while remaining user friendly.
DIT’s Recruitment Pre-entry
contact and communication
DIT’s Recruitment Pre-entry contact and communication assesses DIT’s ability to recruit students in an effective manner.
Target
Yes
Students that would recommend DIT to a friend overall
90%
82%
Part-time Students would recommend DIT to a friend
90%
75%
Full- Time Students would recommend DIT to a friend
90%
83%
Postgraduate Students would recommend DIT to a friend
90%
77%
Recruitment pre-entry contact and communication
Score
Methodology and Demographics
•
There were1610 full completions and 733 partially completed surveys.
•
When combined the full and partial completions give a total response rate of 2343 which
equates to approx 12% of the total student population.
•
Given an estimated student population of 20000 the response figure achieved gives an
accuracy level of 95% and a confidence interval of 3%. The response level easily
surpassed the sample size required for representativeness of the student cohort.
•
94% of students who responded were from the EU and 6% were Non-EU
•
The gender breakdown was 47.6% female and 52.54% male.
•
The faculty divide also provided a good spread. In the breakdown for the total respondents
the Built Environment and Engineering had the highest response rate at 34%.
•
The faculty of Applied Arts had the second biggest response rate at 18%. Tourism and
Food, Business and Science were all above 14%.
•
14.12% of the respondents were post graduates,
•
Less than 1% were apprentices and 13.2% were part-time students.
Interpreting The Results
The Target unless otherwise stated is always 3. As students were asked to rate each
item on a Likert scale of 1-4 with 2.5 as the mid point, a rating of 3 was therefore a 75%
satisfaction level, which indicated good practice. However, where a difference of 0.5 or
greater between the Satisfaction rating and the Target existed, this indicated a significant
difference.
Importance
(4=
Maximum
importance)
Satisfaction (4= Maximum Satisfaction)
1
1.5
2
2.5
3
3.5
4
1.5
0
+0.5
+1.0
+1.5
+2.0
+2.5
2
-0.5
0
+0.5
+1.0
+1.5
+2
2.5
-1.0
-0.5
0
+0.5
+1.0
+1.5
3
-1.5
-1.0
-0.5
0
+0.5
+1.0
3.5
-2.0
-1.5
-1.0
-0.5
0
+0.5
4
-2.5
-2
-1.5
-1
-0.5
0
legend
Satisfactory Standard
Maintain good Standard
Action Required
The Data Categories
1.
2.
3.
4.
5.
6.
7.
8.
DIT’s Recruitment Pre-entry contact and Communication assess DIT’s ability to recruit
students in an effective manner.
DIT’s Student Centeredness assesses DIT’s efforts to convey to students that they are
important to the college. This scale measures DIT’s attitude toward students and the
extent to which they feel welcome and valued.
DIT’s Concern for the Individual assesses DIT’s commitment to treating each student as
an individual. Those groups who frequently deal with students on a personal level (e.g.
faculty, advisors, and counselors) are included in this assessment
DIT’s Student Life assesses the extent to which the Institute provides experiences that
promote a sense of campus pride and feelings of belonging
DIT’s Support Services assesses services students utilize to support them through their
college careers
DIT’s Academic Support Services assesses services students utilize to achieve their
academic goals. These services include the library, computer labs, and tutoring and
study areas.
DIT’s Learning Experience assesses students’ academic experience, the curriculum and
DIT’s commitment to academic excellence
DIT Service Excellence assesses the attitude of staff toward students, especially frontline staff. This category assesses satisfaction with aspects of service commitments
laid out in DIT Student Charter.
The Data Categories
DIT Student Satisfaction Survey 2010
Importance
Satisfaction
Target
Differenc
e
Recruitment Pre-entry Contact & Communication
-
82%
90%
-8%
Student Centeredness
-
2.99
3
- 0.01
3.4
2.83
3
-0.57
-
84.21%
75%
+9.21%
Support Services
3.3
2.97
3
-0.43
Academic Support Services
3.55
2.82
3
-0.73
Learning Experience
3.6
2.7
3
- 0.9
-
2.92
3
- 0.08
Concern for the Individual
Student Life
Service Excellence
*Adapted from Noel-Levitz Composite Scale Summary
Three Priority Categories:
1. Learning Experience (-0.9)
2. Academic Support (-0.73)
3. Concern for the individual (-0.57)
Campus Life Data importance/Awareness/Usage 2010
DCL
Careers Service
Usage
2010
Usage
2008
16%
28.70%
Awaren
ess 2010
Awarene
ss 2008
Differe
nce
User
Impo
rtanc
e
2010
87.37%
10.37%
3.3
77%
Overa
ll
Impor
tance
2010
Overall
Importa
nce 2008
2.9
3.2
Differen
ce
-0.3
Counselling Service
7%
13.70%
77%
86.30%
-9.3%
3.4
2.4
2.8
-0.4
Chaplaincy Service
4%
10.30%
80%
85.24%
+5.24%
3
1.7
2.1
-0.4
5%
7.30%
72.63%
14.63%
3.4
2.1
2.5
Disability Service
58%
-0.4
Mature Student Support Service
6%
0
49%
0
0
3.3
1.9
0
0
Student Health Service
38%
54%
85%
92.46%
-7.46%
3.5
3.1
3.4
-0.3
18%
29.50%
81.54%
16.54%
2.7
2.1
2.7
10.78%
3.2
2.4
2.7
15.75%
3.4
2.5
2.9
Societies Office
Sport and Recreation Service
Student Financial Aid
65%
19%
25.80%
82.78%
72%
7%
14%
62.75%
47%
-0.6
-0.3
-0.4
Student Accommodation Service
3%
10%
55%
63.33%
-8.33%
2.9
1.9
2.8
-0.9
Score * Difference may be
due to changing
co-hort also question was
phrased differently in 2008
survey
-
-
67%
79%
-11%
3.2
2.3
2.9
-0.6
Campus Life overall Satisfaction
Campus Life Satisfaction 2010
CL Service Average
Mature Student Support Service
Sports and Recreation Service
Societies Office
Financial Assistance Service
Target
Accommodation Service
Satisfaction
Student Health Service
Disability Service
Chaplaincy Service
Counselling Service
Careers Service
0
0.5
1
1.5
2
2.5
3
3.5
4
Student Activity and Participation 2010
DIT Student Participation 2008
Daily
Weekly
Monthly
Total
Daily
%
Weekly
%
Monthly
%
Total
%
Attend an extra-curricular event on
campus (e.g. Lecture)
133
107
274
1166
11.4
9.2
23.5
44.1
Participate in a society / event
35
158
278
1165
3
13.56
23.86
40.42
Participate in a sports club event
14
114
93
1165
1.2
9.8
7.98
18.98
Attend a sporting fixture organised
by a DIT sports club
6
56
95
1163
0.5
4.8
8.1
13.4
Use the DIT sports facilities
25
112
114
1161
2.1
9.6
9.8
21.5
Participate in a volunteering activity
organised by DIT
15
33
88
1163
1.2
2.8
7.5
11.5
Accessed any support services
19
43
143
1164
1.6
3.7
12.28
17.58
Composite
23.925
71
*not a
compar
able
mean
for 2010
figure
Student Activity by event 2010
Participation in DIT Organised Activity
Never
Daily
Weekly
Monthly
Yearly
Participate in a DIT society / event
48.7%
1.9%
9.9%
21.6%
17.9%
Participate in a DIT sports club event
78.4%
1.4%
7.4%
5.4%
7.4%
Attend a sporting fixture organised by a DIT
82.1%
0.5%
4.9%
5.4%
7.0%
Use the DIT sports facilities
73.0%
2.3%
10.4%
8.3%
6.0%
Participate in a volunteering activity organised by DIT
75.5%
0.4%
3.3%
7.5%
13.2%
Participate in a Students' Union event / activity
59.1%
1.1%
4.5%
18.3%
17.1%
Participate in a DIT Society activity
59.9%
1.7%
8.8%
16.4%
13.2%
Overall how often would you participate in of the above
activities
43.3%
3.3%
12.9%
22.1%
18.3%
Score 38.3% Students Participating at least once a month,
figure for undergrads Score 43.4%
43.3%
3.3%
12.9%
22.1%
18.3%