JEEViKA
Bihar Rural Livelihoods Promotion Society
State Rural Livelihoods Mission
Government of Bihar
JEEViKA : At a Glance

Initiated as a poverty alleviation program in 2007 jointly by GoB and the
World Bank.


Designated as SRLM (State Rural Livelihoods Mission) to roll out NRLM in 2011.
Objective- Social & Economic Empowerment of the Rural Poor through:
a. Creating self managed community institutions of poorest of the poor
and poor households.
b. Enhancing income through sustainable livelihoods.
c. Increasing access to social protection including food security through a
greater voice.

Mandate is to mobilize 1.5 crore Rural HHs into 10 lakh SHGs,65000 Village
Organizations (VOs) and 1600 Cluster level federations (CLFs).
JEEViKA : Projects
BRLP- Bihar Rural
Livelihoods Project
Society
named
BRLPS
registered in
Dec,2005
Programmes
NRLM
NRLP – National Rural
Livelihoods Project
RSETI- Rural Self
Employment Training
Institute
NRLM
13
Dist.
355
Blocks
NRLP
19
Dist.
77
Blocks
9
Dist.
15
Blocks
6
Dist.
102
Blocks
MoRD, GoI
April,2011
NRLM – National Rural
Livelihoods Mission
MKSP- Mahila Kisan
Shashakti Pariyojna
Projects
MKSP
JEEViKA
World Bank
Oct,2007
BRLP
RSETI
Skills &
Placement
JEEViKA : Components
1.
2.
3.
4.
Community Institutions Development
Formation & Strengthening of
•
SHG’s and its Federations
•
Producers Groups
•
Training & Learning Centre
•
Capacity Building
Community Investment Fund
•
Initial Capitalization Fund + Revolving Fund
•
Livelihoods Fund
•
Health Risk and Food Security Fund
Special Technical Assistance Fund
•
Technical Assistance
•
Innovations & Partnership
Project Management
•
HR Management
•
Monitoring and Evaluation
•
Communication
•
Procurement
•
Finance & Admin
JEEViKA : Institutional Architecture
TLC
CLF
Cluster level Federations
• Strengthen and Support VOs
• Credit to VOs
• CRP development
PC
• Marketing
• Convergence and Entitlements
Village Organizations
VO
• Strengthening of SHGs
• SAPTSUTRA
• Livelihood support services
-
2
• Support community professionals
• Convergence and Entitlements
SHG
Self Help Groups
PG
• Thrift and credit activities
• PANCHSUTRA
• Micro Plans
Members
Accreditation
of Cadres
JEEViKA : Structure
Dedicated Society for Mission
General Body and Executive Committee
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State Project Management Unit
PD cum CEO supported by Addl. CEO, OSD, Director & thematic
experts
District Project Coordination Unit
District Project Manager supported by specialists
Block Project Implementation Units
a Team consisting of Block Project Manager, Area Coordinators,
Livelihoods Specialists and Community Coordinators
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JEEViKA : Time line of Scale

Pilot initiated in 22 villages across 5 blocks in September 2006.

The Project launched in Oct, 2007 in 18 blocks across 6 districts.

In Oct, 2009 expanded to 22 more blocks in the same districts and one block
each in Supaul and Madhepura. Commenced operation in 11 more blocks of 3
districts in Kosi area under Bihar Kosi Flood Recovery Project in Dec, 2010.

From 55 blocks of 9 Districts expanded to 167 blocks across 21 Districts in
2012-13.

JEEViKA has upscale its intervention 534 blocks across 38 Districts in Feb,14.
JEEViKA : Social Inclusion and Mobilization
Capacity
Building
Training &
Learning
Centre
CBOs
formation
SHGs/
Households
Community
Resource
Persons
JEEViKA : Total Financial Inclusion
ALTERNATE
BANKING
including Social
Security Pension
INSURANCE
JSBY,RSBY, Bihar
Shatabdi SSS,
Rashtriya Parivar
Labh Yojna
Saving & Credit
Linkage
Interest
Subvention
CBOs Books of
Record & Audit
SHG
Households
JEEViKA : Livelihoods Promotion
FARM (AGRICULTURE)
Productivity Enhancement:
SRI, SWI & 19 crops
Cost reduction
Skill and
Placement
OFF FARM
Backyard Poultry
Dairy
Non- Farm
SHG
Households
• Agarbati
• Art & Craft
JEEViKA : Livelihoods Promotion


Economic Inclusion

Integrated Livelihoods Plan

Activity based Producer Groups and Producer Companies.

Comprehensive Agriculture with pro-poor extension mechanism

Value chain intervention for Dairy, small ruminants & allied sectors

Cluster approach for Poultry and Goatery Intervention

Cluster Approach for selected art & crafts and other non farm sectors

Partnership with technical agencies for end to end solutions
Setting up a focused employment generation mission

Partnership with industries & technical agencies for skill development &
placements

Convergence & integration with RSETIs & State Skill Mission
JEEVIKA : SYSTEM OF ROOT INTENSIFICATION (SRI)





Implementation of SRI through Community Institutions, which own and manage the program.
Scaling-up with Village Resource Person(VRPs) which has helped build technical capacity in
the village.
Farm Field Schools have played a major role in transferring peer learning’s as well as
experimentation of the technology.
Partnership with Technical Service Agencies.
Started with Paddy & Wheat and extended to 19 crops (including oilseeds, pulses and
vegetables)

Use of technology in Extension Systems.

SRI now an important part of Agriculture Road Map of GoB.
JEEViKA : Skills & Placement
Strategy:1. Partnership

Partnership with Skill Development Agencies.

Direct placement : Job Fair & Partnership with employers.
Strategy:2. Mobilization & Counseling


Job Resource Person: 3 per block for mobilization, Youth data collection, Counseling and Post Placement
Tracking.
Help line for answering query, tracking of placed candidates and grievance redressal.
Strategy 3 : Infrastructure

Utilization of available public infrastructure for training purpose.

Establish Migration Resource Center at major destinations.
Strategy 4: Tracking of Candidates

Youth Data Bank to link youth with Skill Development Agencies & employers.

Bio metric tracking of candidates: Registration, training, placement and post placement tracking.
Strategy 5: IT Platform &Transparency

Development of a very interactive and robust MIS for managing entire gamut of activities under skills &
placement, like: Rural Youth data base, registration of project implementation Agencies, submission and
sanction of project proposals , monitoring and fund flow etc..
JEEViKA : Vulnerability Reduction
Food &
Health
Security
Health &
Sanitation
Entitlements
&
Convergence
MGNREGA
CHNCC
SHG
Households
Promote Non
Negotiable
for Social
Change
JEEViKA : SOCIAL DEVELOPMENT


Enhanced the food security through customized financial products and
improving service delivery mechanism.
Health Security through introducing health products , access to
entitlements and special initiatives.

Access to Entitlements.

Convergence with MGNREGA.
JEEViKA : Health & Nutrition

BCC on Maternal & Child Health, Nutrition, Family Planning
Sanitation.
&
•
Standardize key health indicators .
•
Basic Training Materials for universalization of Community health education.
•
Community Health Education At SHG level and health counseling at target
Household level through JEEViKA Saheli.
•
Demand generation and promote access to health services at VHSND level.
•
Promotion of quality health & Nutrition services and messages for pregnant,
lactating & children through Community health & Nutrition Centre (CHNCCs).
•
Collaboration with Technical health Partners for community health education.
•
Inclusion of Person with Disability.
JEEViKA: STATE RESOURCE CELL

Resource Cell to cater the expansion needs of BRLPS and other SRLMs.
•
Support Resource block strategy under NRLM
•
Support the SRLMs in procuring Agencies for baseline, M &E & MIS.
JEEViKA : Project Management



HR & OD :
o
Multiple recruitment options: Open Market, Deputation, Internal selection, Campus,
Intern model
o
Partnership with academic / training institutions for CB
o
Staff deployment with tapering strategy linked with graduation of CBOs
M&E:
o
Institution based MIS - Web-based monitoring system
o
Qualitative measurement with Process Monitoring & Thematic Studies
o
Annual Action Plan , Review, and impact evaluation
Communication :
o
Use of new mediums with traditional channels for both Internal and External
Communication
o
Integration of IT with CBOs for transparency & credibility
JEEViKA : Project Management

Finance :

Preparation of the Annual Budget

Reconciliation , IUFR and Financial Report

Internal & Statutory Audit.

Strengthening District Accounting Centre.

Procurement :

Community Procurement

Project Procurement

NRO for other SRLMs