Division of Enrollment Management
Fiscal Year 2013
Budget Presentation
Presented by: Kathleen Teehan
Vice Chancellor for Enrollment Management
INTRODUCTION
VC Area Departments
Division of Enrollment Management is composed of:
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Office of Undergraduate Admissions
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Office of Financial Aid Services
•
Office of the Registrar
•
Office of Merit-based Scholarships
•
Office of Enrollment Information Services
•
Office of Veterans Affairs
•
One Stop Student Center
•
Office of Student Employment
•
WUMB Radio
•
Confucius Institute
Total full-time and part-time benefited employees: 100+
Enrollment Management Organizational
Chart
ENROLLMENT MANAGEMENT RESPONSIBILITIES
ENROLLMENT MARKETING & PROSPECTIVE STUDENT MANAGEMENT
RECRUITING AND ADMISSION, FRESHMAN AND TRANSFER
INTERNATIONAL RECRUITING AND ADMISSION
SPECIAL PROGRAMS AND YIELD ACTIVITIES
PARTNER IN ORIENTATION PROGRAMS
DUAL ENROLLMENT
TITLE III ACTIVITIES
COURSE SCHEDULING
REGISTRATION
GRADES AND TRANSCRIPTS
GRADUATION
IMAGING
FINANCIAL AID
STUDENT EMPLOYMENT AND COLLEGE WORK STUDY
MERIT SCHOLARSHIPS/HONORS PROGRAM RECRUITMENT & ADMISSION
VETERAN’S AFFAIRS, CERTIFICATIONS AND ENROLLMENT SUPPORT
ONE STOP INTEGRATED ENROLLMENT SERVICES
WUMB RADIO
CONFUCIUS INSTITUTE ACTIVITIES FOR THE UMASS SYSTEM
Employees in VC Area
• Authorized, benefited positions:
• Newly Granted Positions for FY12:
97.69 (FTEs)
FY12 REVIEW
FY12 Revenue
• Enrollment Management Service Fees
Undergraduate Application fee (in-state and out-of-state)
$60.00
Undergraduate Application fee (international)
$100.00
Reactivation
Fee
– ere…
$60.00
Non-degree Registration Fee
$60.00
Registrar’s Service Fee
$125.00
Non-degree Transcript Fee
$10.00
Late Registration Fee
$100.00
New Student Fee Deposit
$200.00
End of Year Projections-Enrollment
Management Service Fees
Enrollment Management Fees
FY 12 Projections
Undergraduate Application fee (in-state and out of
state)
$780,000.00 (which includes international and
reactivation fees)
Undergraduate Application fee (international)
Included in above
Reactivation Fee
Included in above
Non-degree Registration Fee
$79,000.00
Registrar’s Service Fee
$670,000.00 (which includes non-degree transcript
fee)
Non-degree Transcript Fee
Included in above
Late Registration Fee
$117,000.00
New Student Fee Deposit
$111,000.00
FY12 Budget Reductions Accepted
• Total Percentage of Overall Budget
0.13%
Dept.
Fund
Fund Detail
Category
Amount
Percentage
Explanation
Enrollment
Marketing
51025
Curriculum
Advertising
$19,075.00
1
Reduced
Advertising
Enrollment
Marketing
51025
Curriculum
Non-Capital IT
Equipment
$10,900.00
1
Reduced NonCapital
Equipment
VC-Enrollment
Management
51025
Curriculum
Contracted
Seasonal
Employees
$15,260.00
1
Reduced
Seasonal
Employment
VC-Enrollment
Management
51025
Curriculum
Business
Meetings
$16,350.00
1
Reduced
Business
Meetings
VC-Enrollment
Management
51025
Curriculum
Non-Capital
Equipment
$10,900.00
1
Reduced NonCapital
Equipment
Welcome
Home Fee
Waiver
51025
Curriculum
Waivers
$30,000.00
Total: 102,485.00
Total
$102,485.00
1
Reduced
Welcome Back
Waivers
FY12 Budget Reductions Accepted
Impact (Permanent Reductions)
•
•
•
•
•
•
Reduced support for the WUMB’s Commonwealth Journal
Without the support from the Boston Globe, we eliminated our
spending on advertising and other associated costs for hosting the Media Matters
Conference
Reduced the number of hours our seasonal O3 students can work for the Division
Cut down the number of events we offer refreshments for guests
With the Replace Program on the horizon, we reduced our budget for new desktop
computers and laptops
Welcome Home allocation adjusted to align with new GI Bill benefits
FY12 Increase in VC Area Activity
New initiatives in FY12 without any additional funding
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Acalog, electronic versions of our undergraduate and graduate catalogs
Imaging project underway in Undergraduate Admissions
Sunapsis, international interface project
New undergraduate web application
Degree Audit upgrade
Start on track, stay on track planning for course scheduling
Enrollment pathway program in Vietnam, University of Social Sciences and Humanities
Enrollment pathway program in South Korea, The Academy at Harvard Square
Restructured and enhanced Welcome Day program to accommodate a
growing number of students and guests
Analysis for reconfiguring office space in Registrars and Financial Aid in response
to an audit finding
Gainful Employment
Net Price Calculator
Recertification of the Federal Program Participation Agreement
FY13 BUDGET OVERVIEW
FY12 Base Budget Compared to FY13
Targeted Budget After Reductions
• FY12 Base Budget:
$24,904,674.00
(minus restricted funds)
Fee Waiver
Welcome Home Fee Waiver
Talent Scholarships
Boston City Scholars
$15,658,215.00
$
70,000.00
$ 406,274.00
$
70,000.00
Base Budget minus Restricted Funds:
$8,700,185.00
Total Reduction Amount:
$435,009.25
FY13 BUDGET REDUCTION
PROPOSAL
FY13 Budget Reduction Proposal
Department
Current Fiscal Year
Budget
Request/Justification
Detail
Enrollment Marketing
$23,980.00
Reduce advertising
Undergraduate Admissions,
Enrollment Mgt., Financial Aid,
One Stop and Registrars
$376,590.82
Layoff a total of 7 benefited
positions
Registrar’s office
$30,000
Back fill the Assoc. Registrar
position at a lower salary, as a
result of a retirement
Registrar’s office
$4,000
Convert a classified staff
position into an entry
professional position, as a
result of a retirement
Total
$434,570.82
FY13 Budget Reduction Proposal
• Anticipated Impact:
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Reduce our advertising campaign for Open House, which could impact the attendance
Slower front line service and processing in Enrollment Management,
Student Employment, Financial Aid, Undergraduate Admissions, Registrars and the
One Stop
Longer response time for answering inquiries
Slower service to students in the One Stop Service area especially during peak times
Longer response time for answering Financial Aid inquires and managing incoming calls
Reduced assistance with finding employment opportunities for students
Including any impact on other VC Areas
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These impacts would reduce our support to many departments including
Bursar, Academic Advising, Student Affairs and Campus Services
FY13 NEW STRATEGIC
REQUESTS
FY13 New Strategic Requests
* For FY 13, the additional 1.5 million request for Financial Aid fee waiver is included in the Strategic Plan/
Growth Report. (the FY13 fee waiver allocation, according to FAST, already includes an additional $788,912 to
the base budget)
FY13 New Strategic Requests
Any Additional Information including impact on other VC Areas
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Support web maintenance, personalized prospect and applicant communication,
better manage interface with PeopleSoft Recruitment and Admissions
Provide assistance with web development and updates and assist with the planning
and development of ACALOG
Assist with marketing materials and provide faster response time for
editing and design
Assist Academic Advising and colleges with improved planning and scheduling
analytics and communication of start on track, stay on track messaging
Outlined Space Plan to accompany New Strategic Request
A total of 6 space requests were submitted in FY12:
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Enrollment Management & Student Affairs 4th floor reconfiguration to address security
Financial Aid
Enrollment Marketing
Veterans Affairs
Confucius Institute
WUMB
FY13 New Strategic Requests
• Top 3, Ranked in Order
1.
Senior Project and Communications Manager
2.
Asst. Registrar for Systems Analysis and Reporting
3.
CRM Service Specialist
Increases in Enrollment Activity
AY 07-08
UG Admissions Applications (fall & spring)
11,398
Enrolled New Undergraduates (fall & spring)
3,488
Total Enrollment (fall only)
13,433
Fall 2013 undergraduate applications are up 6.8%
Undergraduate acceptances are up 4%
Deposits for new undergraduates are up 2.5%
Projected enrollment at 16,276 or an additional 3.0%
AY 11-12
15,793
4,005
15,741
% Increase
38.55%
14.82%
17.18%
Division of Enrollment Management
Thank you,
Kathleen Teehan, Vice Chancellor for Enrollment Management
Lisa Johnson, Associate Vice Chancellor for Enrollment Management
Michael Todorsky, Director of Administration and Finance
David Cesario, Registrar
Judy Keyes, Director of Financial Aid
Kelly McLaughlin, Scholarship Coordinator
Mike Pollard, Associate Registrar
Pat Monteith, WUMB General Manager