Best Practices:
Enrollment Management Plan
Lorie Hach
Director of Student Success
Lisa McLaughlin
Institutional Data Coordinator
Process of Implementation
2011 Received Walmart Retention Grant
 2011-2012 Established Retention Plan
 2012-2013 Established Enrollment
Management Plan
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Enrollment Management Vision
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Implement a comprehensive and innovative enrollment management
program, services and practices;
Achieve and maintain student recruitment activities, enrollment
services, retention, and completion rates that are appropriate for the
college.
Ensure the college has a successful and diverse student population.
Engage the college community in the enrollment planning process.
Expand the educational scope of the college by increasing the
number of degree programs.
SBC Enrollment Management
Mission
To actively recruit, enroll, and supports a
diverse student body that meets the overall
Strategic Plan of the college; and promotes
student retention and completion rates.
SBC Enrollment Management
Targets
To have increased new student enrollment by 50 per year.
Results for 2012-2103
62 (41 for fall 2012, 21 for spring 2013)
(75% for fall held HS diploma, 25% GED)
(79% for spring held HS diploma, 21% GED)
(23 students right out of HS, no increase)
To have increased fall to fall retention rates by 2% per year.
Results for 2012-2013
Decrease of 2.4% for overall student retention
Increase of 17% for first-time degree seeking students
To have increased fall to spring persistence rates by 2% per year.
Results for 2012-2013
Decrease of 3.8% for overall students persistence
Increase of 15% for first time degree seeking students
To have increased graduation rates by 2% per year.
Results
2005 24% compared to 2006 23%
Marketing Goal
1. To develop and implement a comprehensive marketing
plan through 2017.
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Develop a campaign to brand SBC.
Determine the most effective means for marketing SBC.
Revamp SBC web site.
Recruitment Goal
2. To establish and maintain a recruitment plan that will increase new
students by 50 per year through 2017.
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Establishment of an ad hoc Recruitment Committee.
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To have completed a demographic study of service area.
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To increase enrollment of current high school graduates.
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To increase enrollment of current GED graduates.
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To create and increase the number of programs/activities that
will increase the male student enrollment.
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To complete a cost analysis of offering athletic programs.
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To develop articulation agreements between other ND TCUs
for transfer students into Bachelor and future Master’s
programs.
Retention & Completion
Goal
3. To establish and maintain a retention plan through
2017.
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Establishment of an ad hoc Retention Committee.
To provide an effective first year learning experience.
To provide an effective integrated and coordinated advisement
program for all students.
To improve engagement of all students.
To create improved communication of events/activities and
important dates between the college and the students.
To provide services for students at risk.
To increase availability/access to support services offered to
McLaughlin & Mobridge sites.
To increase student opportunities for external experiences.
Student Financial
Management Goal
4. To establish and maintain a student financial
management plan through 2017.
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To increase the financial literacy of students.
To assist students with setting financial goals.
To increase the number of scholarships awarded to students.
To increase the number of students completing financial aid
before classes begin.
Professional Development
Goal
5. To implement and maintain a professional
development plan for staff and faculty on
effective practices in retention and persistence
through 2017.
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To provide resources for faculty and staff to attend First Year
Learning Experience conferences.
To provide resources for faculty and staff to attend advising
conferences.
To provide resources for faculty and staff to attend recruitment
and retention conferences.
To provide resources for faculty and staff to attend assessment
conferences.
Data Collection and
Reporting Goal
6. To establish and maintain an effective data
collection and reporting system through 2017.
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To develop tools to effectively track data collection.
To maintain a central repository system.
To complete an annual report that is shared with the
college community.
SBC Enrollment
Management Plan
Handout of 2012-2013 Enrollment
Management Plan with data and results.
 Use the same format as general education
and program assessments, along with
strategic planning reporting.
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Conclusion
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Continue collecting data.
Use of SharePoint to store all relevant data.
Need to focus more on recruitment of GED
completers.
Need to give more attention to continuing
students.
Questions
For further information contact:
Dr. Koreen Ressler, Vice President of
Academics
koreenr@sbci.edu.