Jubail Industrial College
is pleased to announce short courses on Marketing.
1. Provide thorough understanding of the importance of
marketing related areas.
2. Provide practical knowledge of marketing activities.
3. Aimed at fast learning and immediate application.
4. Hands-on training with professional course material.
5. Case study and/or simulation for real time assessment.
6. Professional trainers with industrial experience.
Who can attend our training courses?
1. Marketing Manager.
2. Sales Manager
3. Sales Supervisor.
4. Marketing and Sales Staffs.
5. Communications staff.
6. Market Researchers and Analyst.
Venue:
Note:
 Training can take place at MIT dept. or
 Any other location upon mutual agreement.
 Program will be conducted with
For more information, please contact:
Special Programs Unit @ Industrial Relations Dept.
a minimum of 10 participants.
 Course materials, literatures, lunch
and refreshment are included in the
course fee.
Tel.: +966 (013) 340-2011
Tel.: +966 (013) 340-2140
Fax : +966-013-340-2060
Email Address: specialprograms@jic.edu.sa
Any desired Special Programs or Customized short Course can be designed and arranged upon request and in line with
customer’s needs.
Jubail Industrial College
is pleased to announce short courses on Marketing.
S. N.
Course Title
Date in Hotel
Duration Days (Hrs.)
Time
1.
Marketing Planning Skills
11/1/2015 –13/1/2015
03 days (18 Hrs)
8.00 am-3.00 pm
2.
Selling Skills
18/1/2015 –20/1/2015
03 days (18 Hrs)
8.00 am-3.00 pm
3.
Marketing Research –Practical Approach
25/1/2015 –28/1/2015
04 days (24 Hrs)
8.00 am-3.00 pm
Fees in Saudi Riyals shall be made in favor of:
Jubail Industrial College (JIC)
Account Number : 065 211 28 000 104
Bank Name
: Al AHLI Commercial Bank (NCB)
Jubail Industrial Branch
Account Name
: Special Programs
IBAN Number
: SA 231 000 000 652 112 800 0104
Any desired Special Programs or Customized short Course can be designed and arranged upon request and I line with
customer’s needs.
Jubail Industrial College
COURSE: MARKETING PLANNING SKILLS
This training course introduces process involved in developing marketing strategies and the preparation of marketing plan.
Course Title: Marketing Planning Skills
Course Learning Outcomes:
On the completion of the course , the trainee should be able to:
 Enhance their marketing planning skills.
 Effectively set priorities during the process of marketing planning.
Course Outline:





Introduction to marketing management and strategy
Analyzing marketing environment
Guidelines in setting marketing objectives
Role of planning in marketing
Marketing planning process
WHO SHOULD ATTEND?
Average Participants’ Background:
Marketing department managers and staffs.
Duration :
3 days
Jubail Industrial College
COURSE: SELLING SKILLS
This training course introduces the process of effective selling, presentation and interpersonal skills; and completing the sales.
Course Title: Selling Skills
Course Learning Outcomes:




On the completion of the course , the trainee should be able to:
Apply concepts of personal selling
Identify needs of organizational customers
Prepare and make sales presentation for customers
Apply the principles of sales negotiation.
Course Outline:
 Introduction to principles of selling
 Developing relationship strategy
 Buyer behavior
 Selling approach
 Sales presentation
 Negotiating buyer concerns
WHO SHOULD ATTEND?
Average Participants’ Background:
Marketing and Sales managers, Sales staffs.
Duration :
3 days
Jubail Industrial College
COURSE: MARKETING RESEARCH – PRACTICAL APPROACH
This training course introduces methodical approach to marketing research i.e.- from planning to questionnaire design to analysis.
Course Title: Marketing Research – Practical Approach
Course Learning Outcomes:





On the completion of the course , the trainee should be able to:
Understand the marketing research (MR) process.
Set MR objectives.
Design questionnaires.
Analyze the data and report design.
Understand sources of data collection.
Course Outline:







Introduction to principles of marketing research
Analyzing marketing environment
MR process
Guidelines in setting marketing research objectives
Sources of data collections
Design questionnaire
Analyzing and report presentation
WHO SHOULD ATTEND?
Average Participants’ Background:
Marketing research and Communications department managers and staffs.
Duration :
4 days