Marketing Planning Skills
Date: 15 March 2016
Course Objectives:
Enhance the participants marketing Planning skills & effectively set priorities
during the process of marketing planning.
Course Outlines:
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Introduction to marketing management & strategy
Analyzing marketing environment
Guidelines in setting marketing objectives
Role of planning in marketing
Marketing planning process.
Who Should Attend?
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Marketing Manager & Sales Manager
Sales Supervisor
Marketing, Sales Staffs & Communications Staff
Market Researchers & Analyst.
Duration: 5 Days
Cost: 3,623.75 SR
Venue: Jubail Intercontinental Hotel
For more information:
Industrial Relations- Special Programs Unit:
Tel.: +966 (013) 340-2011 / (013) 340-2140
Fax : +966 (013) 340-2060
Email: specialprograms@jic.edu.sa
Marketing Research
Date: 22 February 2016
Course Objectives:
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Understand the marketing research (MR) process.
Set MR objectives.
Design questionnaires.
Analyze the data and report design.
Understand sources of data collection.
Course Outlines:
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Introduction to principles of marketing research
Analyzing marketing environment
MR process
Guidelines in setting marketing research objectives
Sources of data collections
Design questionnaire
Analyzing and report presentation
Who Should Attend?
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Marketing Manager & Sales Manager
Sales Supervisor
Marketing, Sales Staffs & Communications Staff
Market Researchers & Analyst.
Duration: 5 Days
Cost: 3,623.75 SR
Venue: Jubail Intercontinental Hotel
For more information:
Industrial Relations- Special Programs Unit:
Tel.: +966 (013) 340-2011 / (013) 340-2140
Fax : +966 (013) 340-2060
Email: specialprograms@jic.edu.sa
Selling Skills
Date: 05 April 2016
Course Objectives:
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Apply concepts of personal selling.
Identify needs of organizational customers.
Prepare and make sales presentation for customers.
Apply the principles of sales negotiation.
Course Outlines:
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Introduction to principles of selling.
Developing relationship strategy.
Buyer behavior.
Selling approach.
Sales presentation.
Negotiating buyer concerns.
Who Should Attend?
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Marketing Manager & Sales Manager.
Sales Supervisor.
Marketing, Sales Staffs & Communications Staff.
Market Researchers & Analyst.
Duration: 5 Days
Cost: 3,623.75 SR
Venue: Jubail Intercontinental Hotel
For more information:
Industrial Relations- Special Programs Unit:
Tel.: +966 (013) 340-2011 / (013) 340-2140
Fax : +966 (013) 340-2060
Email: specialprograms@jic.edu.sa
Finance for Non-Finance Managers
Date: 27 March 2016
Course Objectives:
 Define the term Finance & how it is related with Accounting.
 Define the role of Finance Manager and his importance in making a business success.
 Identify the components of Financial Environment & provide an overview of financial
markets.
 Explain how financial institutions serve as intermediaries between investors and firms.
 Differentiate between debt & equity financing & understand their role in financial
structure.
 Discuss interest rate, risk free interest rate, return, risk & capital asset pricing model.
 Discuss the role of time value of money in finance & explain various discount cash flow
techniques, financial statement analysis, including horizontal, vertical & ratio analyses.
Course Outlines:
 Introduction to Finance & relationship with Accounting, The role of Finance Manager
and his importance in business success, The components of Financial Environment &
Financial Markets, The role of financial institutions in developing financial markets,
Financial structure: Debt Financing & Equity Financing, Risk & Return Trade off, The
capital asset pricing model, Introduction to Time value of money, Net Present Value,
Internal Rate of Return, Payback period, Profitability Index, Analysis of Financial
Statements, Horizontal, Vertical & Ratio Analysis.
Who Should Attend?
 Employees working in accounting departments with a little knowledge of finance.
Employees working in departments other than finance.
Duration: 5 Days
Cost: 3,623.75 SR
Venue: Jubail Intercontinental Hotel
For more information:
Industrial Relations- Special Programs Unit:
Tel.: +966 (013) 340-2011 / (013) 340-2140
Fax : +966 (013) 340-2060
Email: specialprograms@jic.edu.sa
Soft Skills
Date: 02 February 2016
Course Objectives:
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Identify the importance of soft skills in the workplace environment.
Develop inter-personal communication skills to sell your ideas and products.
Develop time management skills and overcome procrastination.
Develop thinking skills (positive, creative and critical).
Develop healthy self-esteem and get rid of low self-esteem.
Develop problem solving and decision making skills.
Adapt to your manager and develop team building skills.
Course Outlines:
 Introduction to Soft Skills and difference between soft skills and hard skills.
 Inter-personal communication, presentation skills and factors affecting communication.
 Time Management – importance, misconceptions, changing habits, prioritization,
setting goals and overcoming procrastination.
 Why thinking skills? Blooms taxonomy for thinking, qualities of a positive thinker,
creative thinking techniques and critical thinking.
 Problem solving and decision making techniques.
 Importance of self-esteem, Poor Vs healthy self-esteem; methods to improve selfesteem.
 Adopting to manager and developing team building skills.
Who Should Attend?
 Technical Graduates, Foremen, Team Leaders and First Line Managers.
Duration: 5 Days
Cost: 3,623.75 SR
Venue: Jubail Intercontinental Hotel
For more information:
Industrial Relations- Special Programs Unit:
Tel.: +966 (013) 340-2011 / (013) 340-2140
Fax : +966 (013) 340-2060
Email: specialprograms@jic.edu.sa
Building Communication
& Interpersonal Skills
Date: 07 February 2016
Course Objectives:
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Understand the human communication process.
Develop awareness of the factors leading to effective communication.
Identify and address the potential problems in communication.
Utilize communication to recognize and respond to interpersonal dynamics.
Learn how to manage conflicts and interpersonal problems in order to promote more
effective working relations.
Course Outlines:
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The Human Communication Process.
Listening, Perception, and Non-Verbal Communication.
Potential Problems and Communication Barriers.
Downward and Upward Communication.
Informal Communication.
Self-Concept, Self-Disclosure and Assertiveness.
Initiating, Strengthening, and Maintaining Working Relationships.
Dealing with Defensiveness/Creating Supportiveness.
Managing Conflict and Interpersonal Problem Solving.
Who Should Attend?
 All levels of managers and to anyone wanting to advance their communication and
interpersonal skills.
Duration: 5 Days
Cost: 3,623.75 SR
Venue: Jubail Intercontinental Hotel
For more information:
Industrial Relations- Special Programs Unit:
Tel.: +966 (013) 340-2011 / (013) 340-2140
Fax : +966 (013) 340-2060
Email: specialprograms@jic.edu.sa
Workplace Conflict Management
Date: 09 February 2016
Course Objectives:
 Identify the causes of workplace conflict.
 State why it is important to resolve conflict in the workplace.
 Understand the basic behavioral styles and know how to adjust to each for conflict
prevention.
 Implement appropriate initial responses to workplace conflict and disputes.
 Describe the methods of resolving conflict.
 List the Do’s and Don’ts of workplace conflict.
 Describe the steps in the conflict resolution process.
Course Outlines:
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Causes of conflict & Stages of conflict.
How to diagnose conflict within the organization.
Essential communication skills in conflict.
Different behavioral responses to conflict.
Strategies for managing conflict.
Encouraging collaborative problems solving.
Designing conflict resolution processes.
Six steps to resolve conflict.
Who Should Attend?
 All levels of managers and to anyone wanting to advance their communication and
interpersonal skills.
Duration: 5 Days
Cost: 3,576.25 SR
Venue: Jubail Intercontinental Hotel
For more information:
Industrial Relations- Special Programs Unit:
Tel.: +966 (013) 340-2011 / (013) 340-2140
Fax : +966 (013) 340-2060
Email: specialprograms@jic.edu.sa
Administrative Office Management
Date: 14 March 2016
Course Objectives:
 Understand the roles and responsibilities of an office manager.
 Examine recruitment procedures.
 Understand effective office policies and procedures (i.e. different methods of filing,
their advantages and disadvantages).
 Display a positive image at all times, enhance communication skills and develop
assertiveness skills.
 Learn to deal with difficult people, manage upwards, and manage superiors.
 Be aware of, and deal with, health, safety and environmental issues at work.
Course Outlines:
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Roles and Responsibilities of Administrative Office Manager.
Examining Company Structures & Organization Charts.
Recruitment and Selection.
Office Administration.
Filing and Organizing.
Health and Safety Policies and Procedures.
Managing People, Delegation and Supervision Techniques.
Dealing With Difficult People and Situations.
Organizational Ethics.
Who Should Attend?
 Office managers, executive assistants or any staff responsible for the planning and
organizing of an office environment.
Duration: 4 Days
Cost: 3,196.25 SR
Venue: Jubail Intercontinental Hotel
For more information:
Industrial Relations- Special Programs Unit:
Tel.: +966 (013) 340-2011 / (013) 340-2140
Fax : +966 (013) 340-2060
Email: specialprograms@jic.edu.sa
Accounting in Action
Date: 05 May 2016
Course Objectives:
 Explain what accounting is, Identify users uses of accounting, generally Accepted
Accounting Principles, explain Accounting Principles & Assumptions.
 State the Accounting Equation & define its components. Analyze the effects of business
transactions on it.
 Define the terms Debit and Credit. Define rules for debit and credit.
 Identify the basic steps in the recording process.
 Explain what is General Journal, Ledger & Posting & how it helps in recording process.
 Prepare Trial Balance & explain its purpose.
 Explain Time Period Principle, & Accrual & Cash Basis of Accounting.
 Prepare adjusting entries for deferrals & accruals. Prepare adjusted trial balance.
 Prepare closing entries & post-closing trial balance.
 Understand and complete all steps in accounting cycle.
 Prepare four financial statements & their importance & use in accounting.
Course Outlines:
 Overview of business and various types of business. The role of accounting & its users &
uses. Generally Accepted Accounting Principles (GAAP). Basic & Expanded accounting
equations & their components. Rules for Debit & Credit & their role in making journal
entries. Accounting Cycle & steps in accounting cycle. The basic steps in recording
process. The role of General Journal, General Ledger & Trial Balance. Time Period
Principles, Accounting Principles & Assumptions. Adjustments Process. Adjusting Entries,
their types and adjusted trial balance. Closing Process. Closing entries, their types &
post-closing trial balance. Financial Statements: Income Statement, Statement of
Owner’s Equity, Balance Sheet, Statement of Cash Flows.
Who Should Attend?
 Employees working in accounting with little or no background of accounting.
Duration: 5 Days
Cost: 3,623.75 SR
Venue: Jubail Intercontinental Hotel
For more information:
Industrial Relations- Special Programs Unit:
Tel.: +966 (013) 340-2011 / (013) 340-2140
Fax : +966 (013) 340-2060
Email: specialprograms@jic.edu.sa