UNIVERSUM OPISKELIJATUTKIMUS 2014
AALTO YLIOPISTO, TEKNIIKAN ALAT
Kemian tekniikan korkeakoulu
Insinööritekniikan korkeakoulu
Sähkötekniikan korkeakoulu
Perustieteiden korkeakoulu
WWW.UNIVERSUMGLOBAL.COM
VERRATTUNA
KAIKKI OPISKELIJAT (ei AMK): Tekniikka, IT, luonnontieteet
2014 | Finland | Students | Engineering/Natural Sciences/IT
2
About the Universum Student Survey | Finnish Edition
METHODOLOGY
THE QUESTIONNAIRE
 Created based on 25 years of experience,
extensive research within HR, focus groups and
communication with both our clients and students.
 Global perspective - local insight.
11
Educational institutions
DATA COLLECTION
Conducted via an online survey, distributed via
university contacts, the Universum Panel
and local partners.
WEIGHTING
In order to provide our clients with reliable data we
set targets per main field of study and educational
institution to reflect the actual distribution of students.
Weighting is used to compensate for discrepancies
from the targets.
Note that only data based on all students or on all
students within a main field of study is weighted.
Breakdowns like gender, high achievers or other
more specific target groups are not weighted.
FIELD PERIOD
November 2013 to March 2014
2014 | Finland | Students | Engineering/Natural Sciences/IT
3
Groups in this report
Global
Finland
Your university
~600 000
2 712
147
142
175
185
The comparisons in this report are based on: Engineering/Natural
Sciences/IT
Students participate annually in
Universum’s global career research.
Participating students from 11 educational
institutions in Finland. Throughout the
report, this group is referred to as “All
universities”. Excluding university of
applied sciences.
Respondents from School of
Chemical Technology
Respondents from School of
Engineering
Respondents from School of
Electrical Engineering
Respondents from School of
Science
• University reports can be based on the total number of
respondents from all main fields of study, or may be
specific to a main field of study. This particular report is
specific to: Engineering/Natural Sciences/IT.
2014 | Finland | Students | Engineering/Natural Sciences/IT
4
Students’ profile and summary of preferences
Aalto University
Average age (years):
Top 3 most used communication
channels:
23,6
• Employer websites
• Career magazines for students
• Job boards
Top 3 career profiles:
• Leader
Top 3 industries:
• Entrepreneur
• Technology Hardware & Equipment
• Harmoniser
67% 33%
7,3
Average reported
academic performance
• Energy
• Engineering and Manufacturing
Top 5 most attractive attributes:
• Variety of assignments (Job Characteristics)
• A friendly work environment (People & Culture)
Average expected
monthly salary:
• A creative and dynamic work environment (People & Culture)
3 271 EUR
• Leaders who will support my development (People & Culture)
• Competitive base salary (Remuneration & Advancement Opportunities)
Year of graduation:
Top 3 career goals:
30%
26%
19%
1%
2013
2014
2015
2016
• To have work/life balance
13%
7%
4%
2017
2018
2019 or
later
• To be dedicated to a cause or to feel that I am
serving a greater good
• To be competitively or intellectually challenged
5
Summary of preferences
School of Chemical
Technology
School of Science
School of Electrical
Engineering
School of
Engineering
2014 | Finland | Students | Engineering/Natural Sciences/IT
6
Career goals
Aalto University
To have work/life balance
24%
To be dedicated to a cause or to feel
that I am serving a greater good
24%
To be competitively or intellectually challenged
17%
14%
8%
14%
15%
To be a leader or manager of people
4%
6%
To have an international career
4%
6%
9%
7%
18%
14%
17%
To be a technical or functional expert
To be secure or stable in my job
22%
12%
16%
52%
13%
12%
63%
46%
39%
38%
19%
17%
First choice
To be entrepreneurial or creative/innovative
4% 4%
9%
17%
Second choice
To be autonomous or independent
2%2%3%
7%
• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important.
Third choice
• ‘Career goals’ refer to what students want from
employment in the long term, whereas ‘attributes’ refer to
things sought by students from their first employer.
2014 | Finland | Students | Engineering/Natural Sciences/IT
7
Career goals across time
All universities
1
2
3
To have work/life balance
4
5
To be dedicated to a cause or to feel that I am serving
a greater good
To be secure or stable in my job
To be competitively or intellectually challenged
6
To be a technical or functional expert
7
8
To have an international career
To be a leader or manager of people
To be entrepreneurial or creative/innovative
9
2009
2010
2011
2012
2013
To be autonomous or independent
2014
• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important.
• The graph shows career goals chosen as first, second or
third choice in 2014.
• The alternatives in the legend are sorted according to
importance in 2014. Thus, the most important career goal
in 2014 is at the top of the legend.
2014 | Finland | Students | Engineering/Natural Sciences/IT
8
Summary of your University Brand Perception
ASSOCIATIONS BASED ON THE UNIVERSUM DRIVERS OF UNIVERSITY ATTRACTIVENESS
University/College Reputation
& Image
1. Highly-ranked within its field
2. Prestige
3. Innovative
Educational Offering
1. Attractive/exciting programs and
fields of study
2. Challenging curriculum
3. Study abroad program
TOP OF MIND ASSOCIATIONS
University/College Culture &
Student Life
1. Secure campus environment
2. Social and recreational activities
3. Heritage and tradition
Employability &
Advancement Opportunities
1. Good reference for future career
and/or education
2. Target school for employers in my
field
3. High employment among graduates
2014 | Finland | Students | Engineering/Natural Sciences/IT
9
Summary of your University Brand Perception
Would your students recommend Aalto University
to a friend or family member?
(1-10, 1= not at all, 10= extemely likely):
Percentage of students who would choose to study
at their current university if they could make the
choice again:
Aalto University
All universities
Aalto University
All universities
7,9
8,2
60%
56%
School of
Chemical
Technology
School of
Engineering
School of
Chemical
Technology
School of
Engineering
7,2
7,7
46%
54%
School of
Electrical
Engineering
School of
Science
8,1
8,5
School of
Electrical
Engineering
School of
Science
64%
74%
• This is an extract from a University Report based on the
results of the Universum Student Survey 2014. Please
visit www.universumglobal.com for more information
about Universum and our global research.
2014 | Finland | Students | Engineering/Natural Sciences/IT
10
Expected monthly salary
School of Chemical
Technology
3 106 EUR
School of Engineering
3 274 EUR
School of Electrical
Engineering
3 220 EUR
School of Science
3 487 EUR
All universities
3 082 EUR
• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?
2014 | Finland | Students | Engineering/Natural Sciences/IT
11
Driver attractiveness across time
All universities
35
30
25
20
15
2009
2010
2011
2012
2013
Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
2014
2014 | Finland | Students | Engineering/Natural Sciences/IT
12
Students’ overall top 10 preferences
Aalto University
All universities
1. Variety of assignments
ty of assignments
1. Variety of assignments
Variety of assignments
2. A friendly work environment
ly work environment
2. A friendly work environment
A friendly work environment
and dynamic work environment
3. A creative
environment
dynamic work
Respect for its people
people
Respect for its 3.
who will support my development
development
myLeaders
will support 4.
Competitive base salary
5. salary
etitive base
Respect for its people
people
pect for its 6.
4. Secure employment
Secure employment
Competitive base salary
5. salary
Competitive base
who will support my development
development
myLeaders
Leaders who will support 6.
and dynamic work environment
reference for future career A creative and dynamic work
7. Good
7. A creative
career
environment
rence for future
reference for future career
8. Good
career
Good reference for future
8. Secure employment
ure employment
Professional training and development
9. development
training and
Flexible working conditions
conditions
e working 10.
9. Flexible working conditions
Flexible working conditions
Professional training and development
10. development
Professional training and
Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
• This table shows the most attractive of the 40 attributes,
taking into account the overall importance of the driver
categories to the students. This analysis gives a
summarised 360 degree view of what influences
employer attractiveness.
2014 | Finland | Students | Engineering/Natural Sciences/IT
13
Most preferred industries (1-10)
Chemicals
75%
42%
Pharmaceuticals and Biotechnology
24%
23%
22%
20%
Technology Hardware & Equipment
Engineering and Manufacturing
21%
21%
Utilities
18%
Industrial Metals and Mining
Utilities
Public Sector and Governmental Agencies
12%
11%
6%
6%
7%
20%
7%
13%
4%
13%
2%
11%
6%
11%
Educational and Scientific Institutions
20%
School of Chemical Technology
5%
12%
All universities
41%
31%
Public Sector and Governmental Agencies
40%
39%
10%
Energy
22%
23%
22%
Technology Hardware & Equipment
20%
23%
22%
Media and Advertising
21%
23%
Banks
24%
13%
4%
4%
16%
4%
16%
20%
14%
Engineering and Manufacturing
19%
Telecommunication and Networks
18%
5%
Educational and Scientific Institutions
21%
21%
Software and Computer Services
21%
11%
14%
13%
Pharmaceuticals and Biotechnology
11%
Educational and Scientific Institutions
20%
5%
3%
All universities
21%
Management and Strategy Consulting
21%
Energy
School of Engineering
11%
12%
Software and Computer Services
23%
Pharmaceuticals and Biotechnology
Health Care Services
22%
23%
Aerospace and Defence
Engineering and Manufacturing
Health Care Equipment
Real Estate
23%
Technology Hardware & Equipment
Consumer Electronics and Household
Appliances
27%
6%
Automobiles and Parts
7%
Technology Hardware & Equipment
29%
21%
Construction
Educational and Scientific Institutions
Forestry, Pulp and Paper
23%
Engineering and Manufacturing
13%
Energy
31%
Energy
10%
School of Electrical Engineering
All universities
Health Care Services
10%
3%
School of Scien
All universities
2014 | Finland | Students | Engineering/Natural Sciences/IT
Ideal Employer Ranking | Top 20
14
School of Chemical
Technology
Employer
Kemira
Neste Oil
Orion
Neste Jacobs
VTT
Outotec
Bayer
Borealis Polymers
Valio
Pöyry
Rank
Percent
Employer
1
2
3
4
5
6
7
8
8
10
46,94%
44,22%
34,69%
29,25%
27,21%
19,73%
19,05%
17,69%
17,69%
14,97%
UPM
Suomen ympäristökeskus (SYKE)
Pfizer
Fazer
Arla Ingman
Fortum
GSK (GlaxoSmithKline)
Metsä Group
Stora Enso
Tikkurila
Rank
Percent
Employer
1
2
3
3
5
6
7
8
8
10
23,74%
18,71%
17,27%
17,27%
16,55%
15,83%
14,39%
12,95%
12,95%
12,23%
Helsingin Energia
Konecranes
Neste Oil
Patria
Suomen ympäristökeskus (SYKE)
Sweco
VTT
Espoon kaupunki
Puolustusvoimat
FCG Finnish Consulting Group
Rank
Percent
10
12
13
14
15
15
17
17
19
19
14,97%
12,93%
10,88%
10,20%
8,16%
8,16%
7,48%
7,48%
6,12%
6,12%
Rank
Percent
11
12
12
12
12
12
12
18
19
20
11,51%
10,07%
10,07%
10,07%
10,07%
10,07%
10,07%
8,63%
7,91%
7,19%
School of
Engineering
Employer
KONE
Ramboll
Fortum
YIT
Pöyry
ABB
Wärtsilä
Helsingin kaupunki
NCC
Skanska
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
2014 | Finland | Students | Engineering/Natural Sciences/IT
Ideal Employer Ranking | Top 20
15
School of Electrical
Engineering
Employer
ABB
GE Healthcare
Planmeca
Nokia
Siemens
KONE
Microsoft
Fortum
Murata Electronics
VTT
Rank
Percent
Employer
1
2
3
4
5
6
6
8
8
8
37,50%
30,00%
26,25%
20,63%
20,00%
17,50%
17,50%
14,38%
14,38%
14,38%
Rovio Entertainment
Ericsson
Vaisala
Accenture
Fingrid
Orion
Suunto
Helsingin Energia
Polar Electro
Vacon
Rank
Percent
Employer
1
2
3
4
5
6
7
7
9
10
35,65%
26,96%
26,09%
21,74%
20,00%
19,13%
17,39%
17,39%
16,52%
15,65%
VTT
ABB
Capgemini
GE Healthcare
Suunto
Fazer
Fiskars
Orion
Tieto
Tekes
Rank
Percent
11
12
12
14
14
14
14
18
19
19
13,75%
13,13%
13,13%
12,50%
12,50%
12,50%
12,50%
10,63%
9,38%
9,38%
School of Science
Employer
KONE
McKinsey & Company
Fortum
Rovio Entertainment
The Boston Consulting Group (BCG)
Vaisala
Accenture
Neste Oil
Microsoft
Nokia
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Rank
Percent
11
12
12
12
12
16
17
17
17
20
14,78%
10,43%
10,43%
10,43%
10,43%
8,70%
7,83%
7,83%
7,83%
6,96%
2014 | Finland | Students | Engineering/Natural Sciences/IT
16
Top of mind associations with Ideal Employers
School of Chemical
Technology
School of
Engineering
School of Electrical
Engineering
School of Science
2014 | Finland | Students | Engineering/Natural Sciences/IT
17
The Universum Drivers of University Attractiveness
UNIVERSITY/COLLEGE REPUTATION & IMAGE
Refers to the university as a whole.
• Tradition of academic excellence
• State-of-the-art facilities
• Successful alumni
• Internationally acclaimed
• Prestige
• Low costs (e.g. accommodation, tuition,
living expenses, etc.)
• Availability of financial aid and scholarships
• Highly-ranked within its field
• Recommended by friends/family
UNIVERSITY/COLLEGE CULTURE & STUDENT LIFE
Social environment on- and off-campus.
• International student body
• Creative and dynamic atmosphere
• Social and recreational activities
• Friendly and open environment
• Attractive geographic location
• Acceptance towards minorities
• Support for gender equality
• Secure campus environment
• Heritage and tradition
EDUCATIONAL OFFERING
Various aspects of the education provided by the university.
• Quality and variety of courses
• Attractive/exciting programs and fields of study
• Challenging curriculum
• Unique or particular programs
• Exceptional professors/lecturers
• Practical aspects within the curriculum
• International focus
• Strong student support (e.g. Tutors, advisors, etc.)
• Study abroad program
EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES
Long-term opportunities the university provides for students.
• Supports and develops entrepreneurship
• Good reference for future career and/or education
• Launching pad for international career
• High employment among graduates
• Opportunities to network with employers
• Strong ties with industry
• Teaches transferable and practical skills employers
are looking for
• Target school for employers in my field
• Focus on professional development
• This framework has been developed by Universum in
cooperation with universities.
18
Most attractive attributes
School of Chemical
Technology
School of
Engineering
School of Electrical
Engineering
School of Science
Aallon opiskelijoille on tärkeää, että korkeakoulu on alallaan arvostettu. Sähkötekniikan opiskelijat
arvostavat myös hyviä fasiliteetteja ja perustieteet menestyneitä alumneja.
Opiskelijat arvostavat avointa, ystävällistä ilmapiiriä ja sosiaalisia aktiviteetteja.
Tärkeää on myös hyvä työllistyminen ja oppia taitoja ja tietoa mitä työnantajat etsivät.
Insinööritieteen opiskelijat toivovat ammatillista kehitystä ja perustieteiden opiskelijoille on tärkeää,
että se on alan työnantajien kohdekoulu.
2014 | Finland | Students | Engineering/Natural Sciences/IT
19
What students consider attractive vs. what they associate with you
Average association for your university
Important areas where
your university rates low consider whether to
adapt communication
Important areas where
your university rates
highly - continue
communicating
Average
attractiveness of
the attributes
within the driver
Attractiveness
of the
attributes
Less important areas
where your university
rates low - monitor / no
action
Less important areas
where your university
rates highly - keep as is
Attributes that your students
associate with your
university
2014 | Finland | Students | Engineering/Natural Sciences/IT
University/College Reputation & Image |
Attractiveness vs. Associations
YOUR STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
20
2014 | Finland | Students | Engineering/Natural Sciences/IT
21
Educational Offering | Attractiveness vs. Associations
YOUR STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
2014 | Finland | Students | Engineering/Natural Sciences/IT
University/College Culture & Student Life |
Attractiveness vs. Associations
YOUR STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
22
2014 | Finland | Students | Engineering/Natural Sciences/IT
Employability & Advancement Opportunities |
Attractiveness vs. Associations
YOUR STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
23
2014 | Finland | Students | Engineering/Natural Sciences/IT
24
Aalto University | Internal Identity vs. External Image
Aallon tekniikan korkeakoulut koetaan sisäisesti innovatiiviksi, kansainvälisiksi ja erinomaiseksi
aluksi uralle ja työantajien kohdekouluksi. Ulkoa Aallon korkeakoulut koetaan kansainvälisesti
arvostetuiksi, jossa on hyvät siteet yrityksiin ja työnantajiin ja dynaaminen ilmapiiri.
INTERNAL IDENTITY
EXTERNAL IMAGE
UNIVERSITY/COLLEGE REPUTATION & IMAGE
UNIVERSITY/COLLEGE REPUTATION & IMAGE
1. Highly-ranked within its field
2. Prestige
3. Innovative
1. Prestige
2. Internationally acclaimed
3. Highly-ranked within its field
EDUCATIONAL OFFERING
EDUCATIONAL OFFERING
1. Attractive/exciting programs and fields of study
2. Challenging curriculum
3. Study abroad program
1. Attractive/exciting programs and fields of study
2. Quality and variety of courses
3. Challenging curriculum
UNIVERSITY/COLLEGE CULTURE & STUDENT LIFE
UNIVERSITY/COLLEGE CULTURE & STUDENT LIFE
1. Secure campus environment
2. Social and recreational activities
3. Heritage and tradition
1. International student body
2. Creative and dynamic atmosphere
3. Attractive geographic location
EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES
EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES
1. Good reference for future career and/or education
2. Target school for employers in my field
3. High employment among graduates
1. Good reference for future career and/or education
2. Launching pad for international career
3. Strong ties with industry
2014 | Finland | Students | Engineering/Natural Sciences/IT
25
Top of mind associations with Aalto University
School of Chemical
Technology
School of
Engineering
School of Electrical
Engineering
School of Science
2014 | Finland | Students | Engineering/Natural Sciences/IT
26
Top of mind associations with Aalto University
ATTRACTED STUDENTS
• What is the first word that comes to mind when you think of your preferred educational institution?
• These are answers written in by students
• Spelling mistakes might occur.
• Attracted students are respondents who answered that if
they were to begin their studies again, they would choose
your university.
2014 | Finland | Students | Engineering/Natural Sciences/IT
27
Evaluation of career services offered by Aalto University
• Which of these career services have you used at your educational institution? Please select as many as applicable.
• Which of these are most important to you? Please select a maximum of three alternatives.
2014 | Finland | Students | Engineering/Natural Sciences/IT
28
Rating of career services
25%
25%
24%
22%
18%
16%
14%
11%
8%
7%
6%
2%
1%
1
3%
2%
2
3%
3%
3
4%
3%
4
5
6
7
8
9
2%
10
Poor
Excellent
Aalto University
All universities
6,6
6,4
7,7
Aalto tekniikan alan
korkeakoulut
is the average
score for all
universities
Aalto-yliopisto,
kauppakorkeakoulu
• How would you rate the career services offered at your educational institution?
29
KIITOS!
WWW.UNIVERSUMGLOBAL.COM
2014 | Finland | Students | Engineering/Natural Sciences/IT
30
Educational institutions (1/1)
University
Total
University
Aalto University
Tampere University of Technology
Lappeenranta University of Technology
University of Helsinki
University of Oulu
University of Jyväskylä
24%
21%
18%
14%
6%
4%
University of Tampere
University of Turku
University of Vaasa
University of Eastern Finland
Åbo Akademi University
• Which educational institution do you attend?
Total
4%
4%
3%
1%
1%