UNIVERSUM STUDENT SURVEY 2013
University Report | Finnish Edition
Aalto University, IT
WWW.UNIVERSUMGLOBAL.COM
2013 | Finland | Students | IT
2
About Universum
With over 25 years of experience
researching the field of employer
branding, Universum is a recognised
world leader with tried and tested
frameworks.
Universum annually conducts quantitative
and qualitative research with over 400.000
talented individuals to gather insights into
their career preferences, communication
habits and their perception of potential
employers.
Universum’s unique global reach ensures
the comparability of research results
across markets. We partner with more
than 1.700 of the top academic institutions
in the world.
Universum is the thought leader in
employer branding, with local experts in
research, consulting and communication
solutions, offering high-quality insights.
For our clients around the world,
Universum is a trusted partner providing
solutions and services to develop, improve
and implement tailored employer branding
strategies.
Universum employs smart, friendly and
professional experts and consultants, who
work with our clients in long-term
partnerships.
2013 | Finland | Students | IT
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Our clients and media partners
Some of the world’s most attractive employers
Some of the world’s most trusted publishers
2013 | Finland | Students | IT
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What we cover in the report
6. APPENDIX
1. KEY BACKGROUND DATA
Additional data on topics covered in
previous sections.
An overview of the groups covered in this
report and presents key background
information about the samples.
2. CAREER PREFERENCES
5. SUMMARY
A summary of the core findings of the
report. These slides can be shared with
key stakeholders within the university as
well as with external partners to provide a
quick, visual overview of the career profile
of your students.
Find out the career preferences of your
students in comparison to the total group.
You will also see some trends that have
developed over time. This information
illustrates what separates your students
from those at other universities and in
which aspects their educational
background from Aalto University, IT has
made them unique.
4. UNIVERSITY PERCEPTION
3. EMPLOYER PREFERENCES
Get feedback from your students on their
satisfaction with various aspects of their
studies, benchmarking the results against
the total group. The data illustrates what
students find unique about their current
university.
Understand the employer preferences of
your students in comparison to the total
group. The data suggests which employers
your students would like to meet on
campus, or alternatively which employers
have been most successful in becoming
attractive towards your students over the
years.
2013 | Finland | Students | IT
5
Table of contents
APPENDIX
SUMMARY
UNIVERSITY PERCEPTION
KEY BACKGROUND DATA
CAREER PREFERENCES
EMPLOYER PREFERENCES
KEY BACKGROUND DATA
An overview of the groups covered in this report and presents key background
information about the samples.
2013 | Finland | Students | IT
6
Groups in this report
Field period: November 2012 to March 2013
Global
Finland
Your university
400 000+
Students participate annually in
Universum’s global career research.
475
Participating students from 10
educational institutions in Finland.
Throughout the report, this group is
referred to as “All Universities (excl.
Applied Science)”.
58
Participating students from your
university. Throughout the report, this
group is referred to as ”Aalto
University, IT”.
The comparisons in this report are based on: IT
University reports can be based on the total number of
respondents from all main fields of study, or may be specific
to a main field of study. This particular report is specific to:
IT.
2013 | Finland | Students | IT
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Target group | Students’ characteristics
Aalto University, IT
All Universities (excl. Applied Science)
Average age (years):
Average age (years):
25,5
27,3
Average academic
performance:
Average academic
performance:
7,2
88% 12%
out of 10
2013
Year of graduation:
33%
2%
2012
79% 21%
out of 10
Year of graduation:
40%
6,9
2014
27%
11%
7%
2015
2016
2%
5%
0%
2017
2018 or
later
2012
2013
28%
2014
18%
2015
12%
7%
7%
2016
2017
2018 or
later
2013 | Finland | Students | IT
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Table of contents
APPENDIX
SUMMARY
UNIVERSITY PERCEPTION
KEY BACKGROUND DATA
CAREER PREFERENCES
EMPLOYER PREFERENCES
CAREER PREFERENCES
Find out the career preferences of your students in comparison to the total group.
You will also see some trends that have developed over time. This information
illustrates what separates your students from those at other universities and in
which aspects their educational background from Aalto University, IT has made
them unique.
2013 | Finland | Students | IT
9
Expected monthly salary
Aalto University, IT
3 316 EUR
Total
• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?
All Universities (excl. Applied Science)
3 112 EUR
2013 | Finland | Students | IT
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Expected monthly salary
All Universities (excl. Applied Science)
3 092
EUR
Female
3 142
EUR
Male
• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?
• What is your gender?
2013 | Finland | Students | IT
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Expected monthly salary | Evolution
Gender gap | All Universities (excl. Applied Science)
98%
This chart
illustrate female
expected salary
as a share of
male expected
salary.
96%
95%
93%
87%
2009
2010
2011
2012
Female/Male salary ratio
• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?
• What is your gender?
2013
2013 | Finland | Students | IT
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Career goals
53%
58%
To have work/life balance
39%
To be competitively or intellectually challenged
34%
37%
43%
To be a technical or functional expert
29%
To have an international career
To be a leader or manager of people
18%
25%
13%
25%
25%
To be entrepreneurial or creative/innovative
To be dedicated to a cause or to feel that I am
serving a greater good
To be autonomous or independent
To be secure or stable in my job
24%
23%
20%
19%
AaltoUniversity
University,
IT of Technology, Engineering
Aalto
School
or Science
18%
42%
• Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives.
AllUniversities
Universities
(excl.
Applied
Science)
All
(excl.
Applied
Science)
2013 | Finland | Students | IT
13
Career goals | Evolution
All Universities (excl. Applied Science)
1
2
3
To have work/life balance
4
5
To be a technical or functional expert
To be secure or stable in my job
To be competitively or intellectually challenged
6
To be entrepreneurial or creative/innovative
7
8
To be dedicated to a cause or to feel that I am serving
a greater good
To be autonomous or independent
To have an international career
9
2008
2009
2010
2011
2012
To be a leader or manager of people
2013
• Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives.
• The alternatives in the legend are sorted according to
importance in 2013. Thus, the most important career goal
in 2013 is at the top of the legend.
2013 | Finland | Students | IT
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The Universum Drivers of Employer Attractiveness
EMPLOYER REPUTATION & IMAGE
The attributes of the employer as an organisation
• Attractive/exciting products and services
• Corporate Social Responsibility
• Environmental sustainability
• Ethical standards
• Fast-growing/entrepreneurial
• Financial strength
• Innovation
• Inspiring management
• Market success
• Prestige
PEOPLE & CULTURE
The social environment and attributes of the workplace
• A creative and dynamic work environment
• A friendly work environment
• Acceptance towards minorities
• Enabling me to integrate personal interests in my schedule
• Interaction with international clients and colleagues
• Leaders who will support my development
• Recognising performance (meritocracy)
• Recruiting only the best talent
• Respect for its people
• Support for gender equality
JOB CHARACTERISTICS
The contents and demands of the job, including the learning
opportunities provided by the job
• Challenging work
• Client interaction
• Control over my number of working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel/relocation
• Professional training and development
• Secure employment
• Team-oriented work
• Variety of assignments
REMUNERATION & ADVANCEMENT OPPORTUNITIES
The monetary compensation and other benefits, now and
in the future
• Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good reference for future career
• High future earnings
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Rapid promotion
• Sponsorship of future education
• This framework has been developed by Universum and is
based on specific research within HR, as well as focus
groups and general communication with both our clients
and students.
2013 | Finland | Students | IT
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Driver attractiveness | Evolution
All Universities (excl. Applied Science)
35
30
25
20
15
2008
2009
2010
2011
2012
Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
• How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between
the alternatives in accordance with importance.
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
2013
2013 | Finland | Students | IT
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Students’ top 10 preferences
Aalto University, IT
All Universities (excl. Applied Science)
1. A friendly work environment
ly work environment
1. salary
Competitive base salary
Competitive base
2. Flexible working conditions
e working conditions
3. salary
Competitive base salary
etitive base
2. A friendly work environment
A friendly work environment
3. A creative
and dynamic work environment
A creative and dynamic work
environment
4. A creative
and dynamic work environment
dynamic work
environment
Respect for its people
Respect for its 4.
people
5. Variety of assignments
ty of assignments
5. Variety of assignments
Variety of assignments
6. Innovation
Innovation
6. Flexible working conditions
Flexible working conditions
7. Secure employment
ure employment
7. Good
reference for future career
Good reference for future
career
Respect for its people
pect for its 8.
people
9. Opportunities
for international travel/relocation
international
travel/relocation
Good
reference for future career
rence for 10.
future
career
8. Secure employment
Secure employment
9. Innovation
Innovation
10. High future earnings
High future earnings
Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
• How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between
the alternatives in accordance with importance.
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
• This table shows the most attractive of the 40 attributes,
taking into account the overall importance of the driver
categories to the students. This analysis gives a
summarised 360 degree view of what influences
employer attractiveness.
2013 | Finland | Students | IT
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Universum Career Profiles
Aalto University, IT
All Universities (excl. Applied
Science)
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
• The Universum Career Profiles are based on the
attributes that students selected as attractive for their first
employer. See more details in Appendix.
2013 | Finland | Students | IT
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Table of contents
APPENDIX
SUMMARY
UNIVERSITY PERCEPTION
KEY BACKGROUND DATA
CAREER PREFERENCES
EMPLOYER PREFERENCES
EMPLOYER PREFERENCES
Understand the employer preferences of your students in comparison to the total
group. The data suggests which employers your students would like to meet on
campus, or alternatively which employers have been most successful in becoming
attractive towards your students over the years.
2013 | Finland | Students | IT
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Most preferred industries
75%
67%
Software and Computer Services
39%
Telecommunication and Networks
24%
22%
23%
Technology Hardware & Equipment
Engineering and Manufacturing
14%
7%
Management and Strategy Consulting
12%
9%
Educational and Scientific Institutions
10%
18%
Media and Advertising
10%
13%
Aerospace and Defence
8%
8%
Banks
8%
8%
Consumer Electronics and Household
Appliances
6%
7%
Aalto
University,
IT of Technology,
Aalto
University
School
Engineering or Science
Universities
(excl.
Applied
Science)
AllAll
Universities
(excl.
Applied
Science)
• In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of
three alternatives.
2013 | Finland | Students | IT
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The Universum Rankings
FULL COMPANY LIST
(~ 100 employers within each
main field of study)
“Below is a list of employers. Which
of these employers would you
consider working for?”
CONSIDERED EMPLOYER
RANKING
(as many as applicable)
“Please select five employers from
the list below for which you would
most like to work - your five Ideal
Employers.”
IDEAL EMPLOYER RANKING
(maximum five employers)
“Have you or will you apply to
these companies/organisations?”
POTENTIAL APPLICANTS’
RANKING
(Yes, I have or will apply)
2013 | Finland | Students | IT
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The Universum Recruitment Funnel
DO STUDENTS KNOW WHO YOU ARE?
Awareness
WOULD THEY CONSIDER WORKING FOR YOU?
ARE YOU THEIR IDEAL EMPLOYER?
HAVE THEY APPLIED OR WILL THEY APPLY TO YOU?
Consideration
Desire
Application
2013 | Finland | Students | IT
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Considered Employer Ranking | Top 30
Aalto University, IT
Employer
Google
Microsoft
IBM
Futurice
F-Secure
Nokia
Reaktor Innovations
Rovio Entertainment
Accenture
Elisa
Ericsson
Oracle
HP
KONE
Supercell
Rank
2013
Percent
2013
1
2
3
4
5
5
7
7
9
10
10
12
13
13
13
67,86%
57,14%
50,00%
46,43%
44,64%
44,64%
41,07%
41,07%
39,29%
33,93%
33,93%
32,14%
30,36%
30,36%
30,36%
Trend
NEW
NEW
• Below is a list of employers. Which of these employers would you consider working for?
0
2
2
5
-3
0
-4
-3
-2
3
4
-1
5
-
Employer
Nokia Siemens Networks
Capgemini
Digital Chocolate
Fujitsu
Siemens
Tieto
Logica (part of the CGI group)
Sonera (Part of TeliaSonera)
Suunto
Vaisala
VTT
YLE
Ixonos
Nordea
CSC - Tieteen Tietotekniikan Keskus
Rank
2013
Percent
2013
16
17
17
17
17
17
22
22
22
22
22
22
28
28
30
28,57%
25,00%
25,00%
25,00%
25,00%
25,00%
23,21%
23,21%
23,21%
23,21%
23,21%
23,21%
21,43%
21,43%
19,64%
Trend
NEW
-7
-4
14
-4
-7
2
-6
6
10
-4
-1
-4
-6
-6
2013 | Finland | Students | IT
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Ideal Employer Ranking | Top 20
Aalto University, IT
Employer
Google
Microsoft
Reaktor Innovations
Futurice
Nokia
IBM
Rovio Entertainment
Accenture
Ericsson
F-Secure
Rank
2013
Percent
2013
1
2
2
4
4
6
7
8
9
10
46,43%
23,21%
23,21%
21,43%
21,43%
17,86%
16,07%
12,50%
10,71%
8,93%
Trend
NEW
0
0
2
2
1
-4
-3
8
-1
Employer
Nokia Siemens Networks
Supercell
Capgemini
Elisa
HP
Suunto
CSC - Tieteen Tietotekniikan Keskus
KONE
Logica (part of the CGI group)
Nordea
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Rank
2013
Percent
2013
10
10
13
13
13
13
17
17
17
17
8,93%
8,93%
7,14%
7,14%
7,14%
7,14%
5,36%
5,36%
5,36%
5,36%
Trend
NEW
3
-5
-4
0
10
2
-4
-5
6
2013 | Finland | Students | IT
24
Potential Applicants’ Ranking | Top 10
Aalto University, IT
Employer
Google
Futurice
IBM
Microsoft
Ericsson
Nokia
Nokia Siemens Networks
Accenture
Reaktor Innovations
Siemens
Rank
2013
Percent
2013
1
2
2
4
5
5
5
8
9
9
9,20%
8,05%
8,05%
6,90%
5,75%
5,75%
5,75%
4,60%
3,45%
3,45%
Trend
NEW
NEW
2
5
-3
14
-1
10
-6
-3
-
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
• Have you or will you apply to these employers?
2013 | Finland | Students | IT
25
Actual communication channels | Top 10
69%
Employer websites
52%
36%
32%
Social networks/communities
Professional networks/communities
26%
26%
Advertisements in life style magazines & other
periodicals
25%
22%
Career guidance websites
25%
20%
Career fairs
24%
21%
23%
28%
Job boards
22%
23%
Advertisements in business magazines
Recruitment brochures
Career guides/books
22%
15%
22%
12%
• Through which channels have you learnt about these employers? Please select as many alternatives as applicable.
Aalto
University,
IT of Technology, Engineering
Aalto
University
School
or Science
Universities
(excl.
Applied
Science)
AllAll
Universities
(excl.
Applied
Science)
2013 | Finland | Students | IT
26
Table of contents
APPENDIX
SUMMARY
UNIVERSITY PERCEPTION
KEY BACKGROUND DATA
CAREER PREFERENCES
EMPLOYER PREFERENCES
UNIVERSITY PERCEPTION
Get feedback from your students on their satisfaction with various aspects of their
studies, benchmarking the results against the total group. The data illustrates
what students find unique about their current university.
2013 | Finland | Students | IT
27
Career Services | Usage
Aalto University, IT
All Universities (excl. Applied Science)
33%
42%
58%
67%
Yes
No
• Have you used the career services office at your college or university?
Yes
No
2013 | Finland | Students | IT
28
Career Services | Feedback
24%
Average satisfaction:
22%
22%
19%
17%
19%
18%
Aalto University, IT
18%
7,2
All Universities (excl. Applied
Science)
5%
6%
7%
6%
6,9
5%
4%
3%
3%
Aalto University, IT
2%
0%
1
2
3
4
5
6
POOR
• How would you rate the career services offered at your college or university?
7
8
9
10
EXCELLENT
All Universities (excl. Applied Science)
2013 | Finland | Students | IT
29
Factors affecting university choice
58%
Prospects for future employment
38%
54%
Prestige/reputation
36%
50%
Offered a specific program or field of study
58%
30%
Advice from current students and/or alumni
20%
26%
Social environment and recreational activities
15%
22%
23%
Learning environment and educational facilities
Costs (e.g. tuition, living expenses, accommodation
etc.)
18%
Opportunities for international travel and study
abroad
18%
16%
28%
16%
Proximity to home/family
Advice from family
Other
34%
6%
10%
4%
8%
Which of the following were the most integral factors in choosing your college or university?
Aalto
University
School
Aalto
University,
IT of Technology, Engineering or
Science
AllAll
Universities
(excl.
Applied
Science)
Universities
(excl.
Applied
Science)
2013 | Finland | Students | IT
30
If students could begin their studies again, they would choose…
60%
Current college or university
48%
24%
Another University
45%
16%
Foreign University
7%
Aalto
School
of Technology,
AaltoUniversity
University,
IT
Engineering or Science
AllUniversities
Universities(excl.
(excl.Applied
AppliedScience)
All
Science)
• If you could begin your studies again at any college or university, which would you choose?
2013 | Finland | Students | IT
31
If students could begin their studies again | Preferred universities
Aalto University, IT
University
Foreign college or university
Aalto University, School of Business
University of Jyväskylä
Aalto University, School of Art and Design
Centria University of Applied Sciences
Jyväskylä University of Applied Sciences
Rovaniemi University of Applied Sciences
University of Oulu
University of Turku
University of Vaasa
Rank
Percent
1
2
3
4
4
4
4
4
4
4
16%
6%
4%
2%
2%
2%
2%
2%
2%
2%
60%
of your students would
choose Aalto University, IT
if they made the choice
again.
40%
would choose another
university. The most
preferred are presented in
the table.
• If you could begin your studies again at any college or university, which would you choose?
2013 | Finland | Students | IT
32
If students could begin their studies again | Preferred universities
All Universities (excl. Applied Science)
University
AaltoUniversity
University,
technology
Aalto
School
of Technology, Engineering or Science
Foreign college or university
Tampere University of Technology
Aalto University, School of Business
University of Helsinki
Aalto University, School of Art and Design
University of Eastern Finland
Jyväskylä University of Applied Sciences
University of Jyväskylä
Finnish National Defence Academy
Rank
Percent
1
2
3
4
5
6
7
8
9
10
10%
7%
5%
5%
5%
3%
2%
1%
1%
1%
48%
of the students would
choose their current
university if they made
the choice again.
52%
would choose another
university. The most
preferred are presented
in the table.
• If you could begin your studies again at any college or university, which would you choose?
2013 | Finland | Students | IT
If students could begin their studies again | Current college or
university
University of Turku
61%
Aalto University School of Technology,
Aalto University,
technology
Engineering
or Science
60%
University of Jyväskylä
53%
University of Helsinki
Lappeenranta University of Technology
University of Oulu
• If you could begin your studies again at any college or university, which would you choose?
50%
41%
36%
The table presents
universities with the highest
percentage of their students
selecting “Current college or
university” in this question
33
2013 | Finland | Students | IT
34
Most attractive university attributes
47%
46%
High employment among graduates
45%
46%
Interesting courses
Good reputation among employers
33%
Provides the skills and knowledge for which
employers are looking
34%
24%
Inspiring professors/lecturers
Top quality of service facilities (e.g. libraries,
dorms, fitness facilities)
18%
16%
Good contacts with the employers in my field
Organises a variety of social activities for students
7%
29%
25%
22%
11%
Appropriate ratio of students per
professor/lecturer
8%
5%
Opportunities for international study/experience
8%
8%
• Which attributes do you perceive as the most attractive?
39%
21%
13%
Practical curriculum
39%
Aalto
School
of Technology,
AaltoUniversity
University,
IT
Engineering or Science
Universities(excl.
(excl.Applied
AppliedScience)
AllAllUniversities
Science)
2013 | Finland | Students | IT
35
Associated attributes with Aalto University, IT
Good reputation among employers
73%
Provides the skills and knowledge for which employers are
looking
68%
73%
64%
64%
High employment among graduates
60%
Opportunities for international study/experience
56%
Organises a variety of social activities for students
Top quality of service facilities (e.g. libraries, dorms, fitness
facilities)
Inspiring professors/lecturers
• If you could begin your studies again at any college or university, which would you choose
• Which of the following attributes do you associate with each college or university?
64%
50%
45%
Interesting courses
Appropriate ratio of students per professor/lecturer
73%
58%
64%
Good contacts with the employers in my field
Practical curriculum
80%
42%
38%
32%
32%
36%
55%
55%
45%
Current students
Interested students
2013 | Finland | Students | IT
36
Top of mind association
Aalto University, IT
• Please write the first word that comes to mind when thinking of your college or university.
2013 | Finland | Students | IT
37
University recommendations
Average score:
25%
24%
Aalto University, IT
22%
20%
18%
18%
12%
All Universities (excl. Applied
Science)
12%
7,7
8%
7%
7%
6%
4%
4%
2%
7,6
4%
3%
Aalto University, IT
2%
0%
1
VERY
UNLIKELY
2
3
4
5
6
7
8
9
10
VERY
LIKELY
• Based on your experiences, how likely would you be to recommend your college or university to a friend or family member?
All Universities (excl. Applied Science)
2013 | Finland | Students | IT
38
Overall satisfaction
2%
Very dissatisfied
1%
14%
Dissatisfied
8%
4%
Neutral
14%
54%
Satisfied
56%
26%
Very satisfied
21%
• How satisfied are you overall with your university?
Aalto
University
School
Aalto
University,
IT of Technology, Engineering or
Science
AllAll
Universities
(excl.
Applied
Science)
Universities
(excl.
Applied
Science)
2013 | Finland | Students | IT
39
Satisfaction
Lecturers/Tutors
Choice of courses/modules
7%
8%
Very dissatisfied
Very dissatisfied
4%
4%
7%
19%
Dissatisfied
Dissatisfied
15%
12%
17%
25%
Neutral
Neutral
19%
24%
46%
23%
Satisfied
Satisfied
48%
47%
25%
Very satisfied
13%
Aalto University School
Aalto University, IT
of Technology,
Engineering or Science
All Universities
All Universities (excl.
(excl. Applied
Applied Science)
24%
Very satisfied
Science)
• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral,
Dissatisfied and Very dissatisfied)
15%
Aalto
School
AaltoUniversity
University,
IT
of Technology,
Engineering or Science
All Universities
All
Universities
(excl.
Applied(excl.
Applied Science)
Science)
2013 | Finland | Students | IT
40
Satisfaction
Reputation of the university
University’s contacts
with the business community
8%
6%
Very dissatisfied
Very dissatisfied
4%
2%
8%
6%
Dissatisfied
Dissatisfied
10%
4%
21%
4%
Neutral
Neutral
26%
19%
40%
40%
Satisfied
Satisfied
46%
49%
43%
Very satisfied
27%
Aalto University School
Aalto University, IT
of Technology,
Engineering or Science
All Universities
All Universities (excl.
(excl. Applied
Applied Science)
23%
Very satisfied
Science)
• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral,
Dissatisfied and Very dissatisfied)
15%
Aalto
University
School
Aalto
University,
IT
of Technology,
Engineering or Science
All Universities
All(excl.
Universities
Applied(excl.
Applied Science)
Science)
2013 | Finland | Students | IT
41
Satisfaction
Quality of the education
Possibility to study abroad
6%
11%
Very dissatisfied
Very dissatisfied
2%
2%
6%
9%
Dissatisfied
Dissatisfied
4%
7%
23%
19%
Neutral
Neutral
24%
25%
51%
40%
Satisfied
Satisfied
51%
50%
21%
Very satisfied
16%
Aalto
University,
IT
Aalto
University
School
of Technology,
Engineering
or Science
All Universities
Applied(excl.
All(excl.
Universities
Applied
Science)
Science)
13%
Very satisfied
• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral,
Dissatisfied and Very dissatisfied)
20%
Aalto
University,
IT
Aalto
University
School
of Technology,
Engineering
or Science
All Universities
Applied(excl.
All(excl.
Universities
Science)
Applied
Science)
2013 | Finland | Students | IT
42
Satisfaction
Access to and quality
of service facilities
Living costs and
boarding/accommodation
13%
13%
Very dissatisfied
Very dissatisfied
5%
5%
13%
21%
Dissatisfied
Dissatisfied
11%
12%
26%
13%
Neutral
Neutral
30%
24%
33%
32%
Satisfied
Satisfied
34%
34%
21%
Very satisfied
24%
Aalto
University
School
Aalto
University,
IT
of Technology,
Engineering or Science
AllAll
Universities
(excl.
Universities
Applied
Science)
(excl. Applied
15%
Very satisfied
Science)
• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral,
Dissatisfied and Very dissatisfied)
19%
Aalto
University,
IT
Aalto
University
School
of Technology,
Engineering or Science
Universities
AllAll
Universities
(excl.
Applied
(excl. Science)
Applied
Science)
2013 | Finland | Students | IT
43
Satisfaction
Ratio of students per
lecturer/tutor
Practical elements of my course
9%
11%
Very dissatisfied
Very dissatisfied
2%
4%
11%
15%
Dissatisfied
Dissatisfied
13%
11%
15%
17%
Neutral
Neutral
20%
28%
40%
36%
Satisfied
Satisfied
47%
41%
21%
Very satisfied
16%
Aalto
School
AaltoUniversity
University,
IT
of Technology,
Engineering or Science
All Universities
All
Universities
(excl.
Applied(excl.
Applied
Science)
Science)
26%
Very satisfied
• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral,
Dissatisfied and Very dissatisfied)
18%
Aalto
University,
IT
Aalto
University
School
of Technology,
Engineering
or Science
All Universities
All(excl.
Universities
Applied(excl.
Applied
Science)
Science)
2013 | Finland | Students | IT
44
Table of contents
APPENDIX
SUMMARY
UNIVERSITY PERCEPTION
KEY BACKGROUND DATA
CAREER PREFERENCES
EMPLOYER PREFERENCES
SUMMARY
A summary of the core findings of the report. These slides can be shared with key
stakeholders within the university as well as with external partners to provide a
quick, visual overview of the career profile of your students.
2013 | Finland | Students | IT
45
Quick facts about student’s career preferences
Aalto University, IT
Top 3 most used communication channels:
Average age (years):
• Employer websites
25,5
• Social networks/communities
• Professional networks/communities
Top 3 career profiles:
Top 3 industries:
• Entrepreneur
• Software and Computer Services
• Harmoniser
• Telecommunication and Networks
• Leader
88% 12%
• Technology Hardware & Equipment
Top 5 most attractive attributes:
Average expected
monthly salary:
3 316 EUR
• A friendly work environment (People & Culture)
• Flexible working conditions (Job
Characteristics)
• Competitive base salary (Remuneration &
Advancement Opportunities)
• To have work/life balance
• A creative and dynamic work environment
(People & Culture)
• To be competitively or intellectually challenged
• Variety of assignments (Job Characteristics)
Top 3 career goals:
• To be a technical or functional expert
This is an extract from a University Report based on the
results of Universum Student Survey 2013. Please visit
www.universumglobal.com for more information about
Universum and our global research.
2013 | Finland | Students | IT
46
Quick facts about student’s career preferences
All Universities (excl. Applied Science)
Top 3 most used communication channels:
Average age (years):
• Employer websites
27,3
• Social networks/communities
• Job boards
Top 3 career profiles:
Top 3 industries:
• Harmoniser
• Software and Computer Services
• Entrepreneur
• Telecommunication and Networks
• Leader
79% 21%
• Technology Hardware & Equipment
Top 5 most attractive attributes:
Average expected
monthly salary:
3 112 EUR
• Competitive base salary (Remuneration &
Advancement Opportunities)
• A friendly work environment (People & Culture)
• A creative and dynamic work environment
(People & Culture)
Top 3 career goals:
• Respect for its people (People & Culture)
• To have work/life balance
• Variety of assignments (Job Characteristics)
• To be a technical or functional expert
• To be secure or stable in my job
This is an extract from a University Report based on the
results of Universum Student Survey 2013. Please visit
www.universumglobal.com for more information about
Universum and our global research.
2013 | Finland | Students | IT
47
Table of contents
APPENDIX
SUMMARY
UNIVERSITY PERCEPTION
APPENDIX
Additional data on topics covered in previous sections.
KEY BACKGROUND DATA
CAREER PREFERENCES
EMPLOYER PREFERENCES
48
2013 | Finland | Students | IT
APPENDIX
RESEARCH BACKGROUND QUESTIONS
DRIVERS OF EMPLOYER ATTRACTIVENESS
PREFERRED EMPLOYERS
CAREER PROFILES
2013 | Finland | Students | IT
49
About the Universum Student Survey and the target group
METHODOLOGY
THIS REPORT
THE QUESTIONNAIRE
 Created based on 25 years of experience,
extensive research within HR, focus groups and
communication with both our clients and students.
 Global perspective - local insight.
10
Educational
institutions
DATA COLLECTION
Conducted via an exclusive survey, distributed via
university contacts, the Universum Panel and local
partners.
STATISTICAL ANALYSIS
In order to provide our clients with reliable data we
set targets per main field of study and educational
institution to reflect the actual distribution of students.
Weighting is used to compensate for discrepancies
from the targets.
79% 21%
475
All IT students in the survey
FIELD PERIOD
November 2012 to March 2013
Total number of
respondents in the survey
10 519
2013 | Finland | Students | IT
50
Degree
59%
Master's (non-MBA)
65%
36%
Bachelor's
31%
5%
PhD
4%
Other
0%
• What is the highest academic degree you are currently pursuing?
Aalto
School
of Technology,
AaltoUniversity
University,
IT
Engineering or Science
Universities(excl.
(excl.Applied
AppliedScience)
Science)
AllAllUniversities
2013 | Finland | Students | IT
51
Academic performance
1
2
3
4
AVERAGE
2%
1%
Aalto University, IT
1%
7,2
2%
3%
5%
5%
12%
13%
5
7%
6
6,9
10%
21%
7
23%
31%
8
25%
14%
13%
9
10
All Universities (excl. Applied
Science)
7%
4%
Aalto
of
AaltoUniversity
University,School
IT
Technology, Engineering or
Science
AllUniversities
Universities(excl.
(excl.Applied
All
Applied Science)
Science)
• Please grade your academic results on a scale from 1 to 10, where 10 represents "excellent results", 5 stands for "Average".
2013 | Finland | Students | IT
52
Areas of study | IT (1/1)
Area of study
Communications Engineering
Software Engineering
Computer Engineering
Computer Science
Information Networks
Communications Software
Information Systems
Informatics
Other IT
• What is your major(s)/main area(s) of study?
Aalto University
School
of
Aalto
University,
technology
Technology,
Engineering or
Science
28%
25%
19%
16%
14%
11%
11%
4%
2%
All Universities
All
Universities
(excl. Applied
(excl.
Science)Applied
Science)
11%
21%
14%
43%
6%
4%
17%
3%
5%
2013 | Finland | Students | IT
53
All universities (1/1)
University
University of Jyväskylä
Aalto
of Technology, Engineering or Science
Aalto University
University,School
technology
University of Turku
University of Helsinki
University of Tampere
• Which educational institution do you attend?
Total
22,25%
15,86%
14,74%
12,26%
11,68%
University
Total
Lappeenranta University of Technology
University of Oulu
University of Eastern Finland
Åbo Akademi University
University of Vaasa
7,64%
7,36%
3,91%
2,62%
1,68%
The group “All universities” is represented by the sample of
students from these universities with the respective number
of respondents in percentages covered in this report .
These respondent percentages are weighted according to
the actual population of students at these universities.
54
2013 | Finland | Students | IT
APPENDIX
RESEARCH BACKGROUND QUESTIONS
DRIVERS OF EMPLOYER ATTRACTIVENESS
PREFERRED EMPLOYERS
CAREER PROFILES
2013 | Finland | Students | IT
55
Attractive attributes | Employer Reputation & Image
60%
Innovation
49%
Attractive/exciting products and
services
45%
47%
Inspiring management
28%
20%
Prestige
28%
25%
25%
22%
Market success
23%
18%
Corporate Social Responsibility
20%
Financial strength
Ethical standards
30%
18%
18%
Environmental sustainability
10%
Fast-growing/entrepreneurial
10%
12%
21%
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Aalto
School
of
AaltoUniversity
University,
IT
Technology, Engineering or
Science
Universities(excl.
(excl.Applied
AllAllUniversities
Applied
Science)
Science)
2013 | Finland | Students | IT
56
Attractive attributes | Job Characteristics
54%
Flexible working conditions
44%
51%
44%
Variety of assignments
Opportunities for international
travel/relocation
35%
25%
35%
40%
Secure employment
Professional training and
development
30%
30%
22%
24%
Challenging work
Control over my number of working
hours
14%
Team-oriented work
14%
14%
Client interaction
High level of responsibility
25%
8%
7%
8%
9%
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Aalto
School
of
AaltoUniversity
University,
IT
Technology, Engineering or
Science
Universities(excl.
(excl.Applied
AllAllUniversities
Applied
Science)
Science)
2013 | Finland | Students | IT
57
Attractive attributes | People & Culture
A creative and dynamic work
environment
62%
52%
59%
A friendly work environment
48%
Recognising performance
(meritocracy)
36%
32%
33%
Respect for its people
44%
Enabling me to integrate personal
interests in my schedule
28%
32%
Leaders who will support my
development
26%
30%
Interaction with international clients
and colleagues
Support for gender equality
Recruiting only the best talent
Acceptance towards minorities
13%
14%
8%
6%
5%
8%
3%
4%
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Aalto
School
of
AaltoUniversity
University,
IT
Technology, Engineering or
Science
Universities(excl.
(excl.Applied
AllAllUniversities
Applied
Science)
Science)
2013 | Finland | Students | IT
58
Attractive attributes | Remuneration & Advancement Opportunities
53%
55%
Competitive base salary
36%
Good reference for future career
48%
31%
Overtime pay/compensation
14%
28%
30%
Sponsorship of future education
Competitive benefits
22%
28%
High future earnings
22%
26%
Clear path for advancement
19%
17%
Performance-related bonus
19%
13%
17%
18%
Leadership opportunities
Rapid promotion
17%
8%
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Aalto
School
of
AaltoUniversity
University,
IT
Technology, Engineering or
Science
Universities(excl.
(excl.Applied
AllAllUniversities
Applied
Science)
Science)
59
2013 | Finland | Students | IT
APPENDIX
RESEARCH BACKGROUND QUESTIONS
DRIVERS OF EMPLOYER ATTRACTIVENESS
PREFERRED EMPLOYERS
CAREER PROFILES
2013 | Finland | Students | IT
60
Ideal Employer Ranking | Top 10
Aalto University, IT
All Universities (excl. Applied Science) | IT
1. Google (46,43%)
1. Google (49,09%)
2. Microsoft (23,21%)
2. Microsoft (26,80%)
2. Reaktor Innovations (23,21%)
3. Rovio Entertainment (24,63%)
4. Futurice (21,43%)
4. IBM (17,86%)
4. Nokia (21,43%)
5. F-Secure (16,39%)
6. IBM (17,86%)
6. Nokia (14,02%)
7. Rovio Entertainment (16,07%)
7. Reaktor Innovations (13,11%)
8. Accenture (12,50%)
8. Supercell (11,30%)
9. Ericsson (10,71%)
9. Puolustusvoimat (9,25%)
10. F-Secure (8,93%)
10. VTT (9,21%)
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
61
2013 | Finland | Students | IT
APPENDIX
RESEARCH BACKGROUND QUESTIONS
DRIVERS OF EMPLOYER ATTRACTIVENESS
PREFERRED EMPLOYERS
CAREER PROFILES
2013 | Finland | Students | IT
62
Universum Career Profiles
CAREERIST: A student who continuously
wants to develop. This type of student wants
to follow a promising career path within a
prestigious and meritocratic environment.
IDEALIST: A student who pursues ethical
and sustainable principles and values. This
student is strongly attracted to employers
whose mission and vision are in line with
his/her own principles and standards.
ENTREPRENEUR: A student who
appreciates working in an evolving
environment, in which he/she can solve
changing and challenging problems.
INTERNATIONALIST: A student who is
open-minded and prefers international
surroundings. This type of student enjoys
meeting new people, travelling and working
abroad.
HARMONISER: A student who prefers a
stable work environment that is
characterised by a respectful and balanced
management philosophy.
LEADER: A student who has an inspiring
attitude and searches for jobs where he/she
can apply and further develop his/her
leadership skills. This student is not afraid of
making decisions and taking responsibility.
HUNTER: A student who focuses on
monetary aspects. This student chases
financially lucrative and competitive jobs.
• The Universum Career Profiles are based on the
attributes that students select as most important.
2013 | Finland | Students | IT
63
Universum Career Profiles 1/2
The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness.
Different attribute selections produce different Career Profiles. To match a certain profile, a minimum
amount of points must be reached.
CAREERIST
• Prestige (3)
• Recruiting only the best talent (3)
• Clear path for advancement (3)
• Market success (1)
• Professional training and development (1)
•
•
•
•
Sponsorship of future education (2)
Rapid promotion (3)
Recognizing performance (meritocracy) (2)
Good reference for future career (3)
12 out of
21 points
ENTREPRENEUR
• Fast-growing/entrepreneurial (3)
• A creative and dynamic work
environment (3)
• Challenging work (1)
• Variety of assignments (1)
• Innovation (2)
• Attractive/exciting products and services (1)
6 out of
11 points
HARMONISER
• Respect for its people (2)
• Enabling me to integrate personal
interests in my schedule (3)
• Team-oriented work (1)
•
•
•
•
7 out of
15 points
Secure employment (2)
Control over my number of working hours (3)
Flexible working conditions (3)
Overtime pay/compensation (1)
2013 | Finland | Students | IT
64
Universum Career Profiles 2/2
HUNTER
• Competitive base salary (3)
• High future earnings (3)
• Performance-related bonus (2)
• Competitive benefits (1)
• Client interaction (1)
• Financial strength (1)
6 out of
11 points
IDEALIST
• A friendly work environment (1)
• Ethical standards (3)
• Corporate Social Responsibility (3)
• Environmental sustainability (3)
• Support for gender equality (2)
• Acceptance towards minorities (2)
6 out of
14 points
INTERNATIONALIST
• Opportunities for international
travel/relocation (3)
• Interaction with international clients and
colleagues (3)
6 out of
6 points
LEADER
• Leadership opportunities (3)
• Leaders who will support my
development (3)
• High level of responsibility (2)
• Inspiring management (2)
5 out of
10 points