Branding
• Simplifies and gives focus to new directions
• Unifies and accommodates new entities and sub-brands
• Needs to be updated over time, in concert with the
evolution of the organization
Brand Consistency
Our goal: Create a new brand architecture that unifies all
areas of Stony Brook University.
• The new mark provides all areas of campus with an
integrated and consistent design
Brand Consistency
• Our medical enterprise has a new name
• Stony Brook Medicine unites University Hospital, the five
schools, and all our off-campus patient-care facilities
• Stony Brook Medicine is more strongly united with Stony
Brook University’s focus on research and academics
Benefits of a Consistent Brand
Communications from all our sub-brands will look the same.
• A consistent brand improves the efficiency of
communications and marketing for ALL areas of campus
• It unites University Hospital with the five schools and
off-campus patient-care facilities
• It brings together the medical enterprise (patient care,
research, education) and Stony Brook University
• Updates make the brand more modern and engaging
Benefits of a Consistent Brand
Translates well internally and externally
• Approachable for all audiences—academics, researchers,
students, patients and community members
• Foundation for consistent and strong brand
communications
INTRODUCING
OUR NEW MARKS
STONY BROOK UNIVERSITY PRIMARY LOGO

STONY BROOK UNIVERSITY SECONDARY LOGOS

STONY BROOK UNIVERSITY SUB-BRAND LOGOS

STONY BROOK UNIVERSITY LETTERHEAD

STONY BROOK UNIVERSITY BUSINESS CARDS

STONY BROOK MEDICINE PRIMARY LOGO

The Stony Brook Medicine website,
www.stonybrookmedicine.edu,
includes style guidelines illustrating
treatment of its sub-brands.