 Windmill Advantage is a joint venture
of two of the leading advertising firms
in Nepal & Bangladesh
 Business Advantage Private limited of
Nepal & Windmill Advertising limited of
Bangladesh came together to form
Windmill Advantage Private Limited in
2011.
Started in 1998 with a mission to produce
creative advertisements that are more
perceptive, more innovative, and fun
too…
….but, mostly effective in enhancing
clients’ brands, image building and
selling their product/service
Advertising: Conceptualization of cutting-edge
ad campaigns based on objectives, budgets and
brand requirements
Design: Corporate Identities, Company Profiles,
Brochures and various POS Materials are also
conceptualized and produced to dovetail with
various client needs and activities.
Documentary/Corporate Videos: We also
conceptualize, script and produce videos on a
variety of subjects
Market Research: To identify important issues
and understand the market scenario, we also
work in coordination with various research
agencies in conducting effective market
research studies
Public Relation: The agency is in constant and
daily touch with all major media in Nepal
Event/BTL: The agency’s overall services also
include conceptualizing, organizing and
executing (with event partners) various events
and below the line activities that reaches the
target market directly and cost effectively.
Exhibitions: To help clients put their best foot
forward, the agency often works in organizing
an effective presence for the client in various
exhibitions and trade fairs.
Born in 1999,
Now, the Largest BTL agency in
Bangladesh
Head office at Dhaka and 2 regional
offices at Chittagong & Khulna, and
11,000 Brand Promoters across the
country (permanent + Contractual)
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Print & Production
 Database Collection &
Maintenance
Road shows
 Sales base activation
BP & Usher Support
Trade Promotion
Door to Door
Promotion
In shop activities &
merchandising
Special Channel
Activation
Haat Activity
Public Relations
Rural Awareness
Program
Celebrity Management
Event Planning,
Management &
campaign
Outreach campaign
Brand Audit
 management training
 soft skill training
 leadership, BC, time management
financial training
 HR & operational training
 IFC certification
 Business Edge
Windmill
Advantage
(P)
Ltd.
nd
Radio City Tower, 2 Floor
Gahanapokhari, Handigaun, Kathmandu
Phone: 01- 44 23 796
Email:
info@windmilladvantage.com
Web: www.windmilladvantage.com
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Trade Promotion & Sales Promotion
Print and Production
Door to door Promotion
Celebrity Management
Event Planning, Management and
Campaign
Sales-base Activation
Database collection and Maintenance
Rural
Awareness
Program/Haat
Activity/VDC Activity
Outreach Campaign
Brand Audit
In shop Activities/Merchandising
Outlet Branding
Guerilla Marketing
HR training and capacity building
& many More….
Director – Windmill Advantage Pvt. Ltd
Executive Director - Business Advantage
(P) Ltd.
Brands Handled
 Automobiles: BMW, Hyundai,
Cosmic Yingang Motorcycles, Toyota,
Yamaha, Mazda
 Electronics: Philips, Sony, Spice
Mobiles
 Airlines: Buddha Air, Cosmic Air,
Necon Air, Mountain Air, Nepal
Airlines
 Banks: Laxmi Bank, Nepal Bank of
Ceylon, Cosmic Merchant Bank,
Himalayan Bank, Vibor Bikas Bank,
United Finance Ltd.
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 Govt./Semi Govt. bodies: Nepal
Tourism Board, UNICEF, DANIDA –
ESPS, PSI (IUCD),
The Election
Commission.
 Other FMCG: Unilever (Pepsodent,
Fair & Lovely, Wheel, Clinic, Surf,
Lifebuoy, Liril), Nebico Biscuits
 Telecom: Nepal Telecom, Nepal
Satellite Telecom, Spice Nepal (P)
Ltd., Ncell (P) Ltd.
Executive Director - Business Advantage
(P) Ltd.
1998 – Till Date
Advertising and Communications
Dept – Finance, Business Development
and Client Service
Director - Windmill Advantage (P) Ltd.
2011 – Till Date
BTL Events, Promotions and Activation
Agency
Dept.
–
Finance
and
Business
Development
Director – Windmill Advantage Pvt. Ltd.
Managing Director – Windmill Advertising,
Bangladesh
 BCI certified trainer for Enterprise Training
(CCIP/CBPA)
 Train the trainer in call center institution
from HMMIL, India.
 Secretary
general
of
Bangladesh
Association of call center & Outsourcing
(www.bacco.com.bd)
 Member call center Management
Association (www.ccma.org.uk)
 Certified trainer for Hospitality & Retail
Industry form Bahrain Institute of
Hospitality & Retail (www.bihr.com.bh)
 BPO Business expansion in regional areas
& strategic planner for Asian Market.
Director – Windmill Advantage Pvt. Ltd.
Deputy Managing Director – Windmill
Advertising, Bangladesh
Year of Expertise in BTL Industry – 9 years
Expert in
 Event
Management,
Sales
Promotion,
Distribution
Management, Strategic Planning for
business objectives & Product
Launch, Training & HR Development.
Overseeing Department : Planning &
Operations.
Head of Operation – Windmill Advantage
Pvt. Ltd.
Years of Expertise in BTL Industry – 20
years
Expert in
 Operational planning,
implementation and management
 Profit Centre Management
 Inventory Management
 HR Management
 Conduct training and develop team
 Event, Activation & Sales
Management
 Trade development
Oversees overall Operational Activities.
Title: SPICE product consultant
Client: Teletalk Pvt. Ltd.
Type of Campaign: Trade Activation
Target Group: Students, working professionals
Time & Duration: January 2012, 1 month
Campaign Objective: Spice Product Consultant
Communication Target: Product Consultancy
Activity Summary: A Successful activation held inside KTM with success rate
of 200% achievement of the targets set.
 Title: Colors product consultant
 Client: Teletalk Pvt. Ltd.
Type of Campaign: Trade Activation
Target Group: Students, working professionals
Time & Duration: January 2013, 1 month
Campaign Objective: Colors Product Consultant for xfactor series
Communication Target: Product Consultancy
Activity Summary: A Successful activation held inside KTM with success rate of more than 100%
achievement of the target set.
 Title: Colors Experience Zone
 Client: Teletalk Pvt. Ltd.
Type of Campaign: Experience Zone
Target Group: Corporates, Fashion Lovers
Time & Duration: March 2013, 4 days
Campaign Objective: To provide a zone to experience premium xfactor mobiles
 Activity Summary: An experience zone set up at during TGIF fashion week to promote and
launch all new xfactor andriod phones.
 Title: Spice mall activation
 Client: Teletalk Pvt. Ltd.
Type of Campaign: Activation
Target Group: Students, working professionals
Time & Duration: July 2012, 1 week
Campaign Objective: Spice Product Consultant
Communication Target: Product Consultancy
Activity Summary: A Successful activation held inside Tamrakar complex.
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Title: Ncell Merchandising WS
Client: Ncell
Type of Campaign: Workshop
Time & Duration: December 2012, 2 days
Campaign Objective: Train & educate Ncell Team about Merchandising
 Communication Target: How to do Merchandising
 Campaign Activity Summary: A 2 day workshop held at Everest hotel with Expert
merchandising moderator from Bangladesh.
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Title: Ncell Brand WS
Client: Ncell
Type of Campaign: Brand management Workshop
Time & Duration: June 2012, 1 day
Campaign Objective: Brand Management WS for Ncell Team
 Communication Target: brand management training for Ncell team
 Campaign Activity Summary: A 1 day residentail workshop held at Gokarna resort
with Expert on brand management moderator from India.
 Title: Ncell 5252
 Client: Ncell
 Type of Campaign: activation
Target Group: urban & sub urban general mass
Time & Duration: March 2012, 2 month
Campaign Objective: Communicate about Ncell’s 5252 loyalty campaign
Communication Target: Ncell sanga sabai danga
 Activity Summary: an activation based on cycle branding and human billboard
activation
 Title: Ncell Dai
 Client: Ncell
 Type of Campaign: Rural Direct interaction D2D.
Target Group: Rural segment
Time & Duration: September 2012, 3 months
Campaign Objective: Communicate about Ncell Products and Services
Communication Target: Ncell Product and Services enlightening campaign
Activity Summary: an intense Rural D2D based activation held in western part of
Nepal
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Title: Ncell Janakpur & Sagarmatha Saugat Campaign
Client: Ncell
Type of Campaign: Branded Van with jingle activation
Target Group: Rural segment, janakpur and sagarmatha
Time & Duration: Feb 2013, 1 month
Campaign Objective: Communicate about new Ncell Products and Services for
janakpur and sagarmatha
Communication Target: Ncell Product and Services enlightening campaign
Activity Summary: A branded vehicle storming campaign for Janakpur & sagarmatha
saugat.
 Title: Clinic plus healthy hair contest 4
 Client: Unilever Nepal
 Type of Campaign: National Level Event & Activation
Target Group: Mother and daughter till 13 yrs
Time & Duration: March 2012, 5 months
Campaign Objective: to promote use of Clinic Plus shampoo and select the Mother
& daughter duo with Best hair all over Nepal.
 Activity Summary: A regional based event comprising of Audition of hair by hair
experts at all regions followed by GALA event at Hyaat Regency.
 Title: Pepsodent Oral Health day 2013
 Client: Unilever Nepal, Pepsodent
 Type of Campaign: Oral health day press meet & rally
Time & Duration: March 2013, 1 day
Campaign Objective: to promote pepsodent on International oral health day
 Activity Summary: A one day event comprising of press release and a rally with
Dentists.
 Title: Coca cola euro cup 2012
 Client: Bottlers Nepal , Coca cola
 Type of Campaign: Euro cup based event and activations
Target Group: youths, football lover
 Time & Duration: May 2012, 1 month
Campaign Objective: to promote Euro cup campaign amongst all Euro cup lovers. “
Sharing Football Happiness”
 Communication Target: Share Football Happiness
 Activity Summary: A campaign comprising of College activations, Mall Activations,
Modern trade activations and live Finals show at Jai Nepal Cinema Hall.
 Title: Fanta Miss Nepal 2013 Funmandu
 Client: Bottlers Nepal , Fanta
 Type of Campaign: All Nepal College and Mall activations
Target Group: Female youths, College students Time & Duration: January 2013, 1
month
Campaign Objective: Promote Fanta Miss Nepal 2013
 Communication Target: Fanta Miss Nepal 2013 & Fanta Fun Mandu “ Dherai Fanta,
Dherai Masti”
 Activity Summary: An activation based on Colleges and Malls focused towards ladies
for Fanta Miss Nepal 2013, sharing the fun moments with TG with FANTA. “ Dherai
Fanta, Dherai Masti”.
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Title: Himalotsav- HimalRemit Roadshow
Client: Himalayan Bank, HimalRemit
Type of Campaign: All Nepal Infotainment Roadshow
Target Group: General Mass
Time & Duration: January 2013, 14 days
Campaign Objective: Promote HimalRemit’s product and services via infotainment
(information & entertainment)
 Campaign Activity Summary: An All Nepal musical event, with National level singer
Sugam Pokherel, and national standup comedian Jitu Nepal in 11 different spots
throughout Nepal.
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Spice Product Consultant
Color Product Consultant
Color Product Experience Zone @ TGIF
Spice Mall Activation
Color HoReCa Activation
Dabur Chyawanprash – School Activation
Real Mixology – Valentines Day Special
Ncell Retail Outlet audit
Ncell Merchandising Work Shop
Ncell Brand Work Shop
Ncell 5252 Promotional Campaign
Ncell Dai Activation
Ncell Merchandising
Ncell College Activation
Various Campaign Activation
Haat Activation for UNL
Clinic Plus – National Activation – 2012,
2013, 2014
Sunsilk Parlor Activation
Liril Fresh Face
Perfect Store Audit
Pepsodent Oral Heath Day Activation
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Coca Cola – Euro cup 2012 Football
Happiness
Sprite – Bato Clear Challenge
Fanta – Funmandu – Miss Nepal Activation
THT IFF 2012
Annapurna Door to Door
THT Door To Door
THT Mall Activation
THT T20 World Cup Campaign
Himal Remit Roadshow 2013 & 2014
Himal Shuttle Service 2012 & 2013
& Many More
Thank you