Channel 5.com
Display Ad Specs
Channel5.com
Display ads summary
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Contents
Creative Specifications
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Leaderboard & MPU
Megabanner
Expandable Leaderboard
Expandable MPU
Reskin
PageSkin
InSkin
ClickTAG for Flash
12 Contact us
Ad-formats not currently available
- Overlays
- Firefly formats
Creative specifications
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Maximum file size 40KB
jpeg, gif, swf files accepted
Rich media, third-party tags accepted
Backup gif to be supplied when supplying .swf files
Audio must be user initiated
Maximum of three loops (30 seconds)
Important note:
All advertising submitted to
Channel 5 must comply with
the CAP Code:
http://bcap.org.uk/TheCodes/CAP-Code.aspx
Expandable creative
• We accept expandable leaderboards, MPUs and skyscrapers – please get in
touch with the sales team to discuss exact requirements
• All expansion must be user initiated with visible close button
• Sound must be user initiated, with default is set to ‘off’
• These ads are subject to Channel 5’s approval and could be charged at a
premium.
Creative is required ten working days before campaign start date. All creatives are
subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions
for advertising.
Channel5.com
Leaderboard, MPU and Skyscraper
Formats:
gif, jpg, 3rd party, swf (with gif back-up)
Max weight: 40kb
Dimensions:
Leaderboard 728x90
MPU 300x250
Skyscraper 120x600
Wide Skyscraper 160x600
Note: Skyscrapers are only
available on Milkshake and The
Gadget Show. Wide skyscrapers are
only available on The Gadget Show.
Channel5.com
Megabanner
Formats:
gif, jpg, 3rd party, swf (with gif back-up)
Max weight: 40kb
Channel5.com
Expandable Leaderboards
Trafficked: through OAS
Formats: 3rd party
Max weight: 40kb
Note: Expandable ads cover Channel5.com when
clicked or rolled over – as opposed to Pushdown
SuperHeaders, which push the content down
Channel5.com
Expandable MPU
Trafficked: through OAS
Formats: 3rd party
Max weight: 40kb
Note: Expandable ads cover content
Channel5.com
Reskin
Trafficked: through OAS
Format: gif, jpg or png
Max weight: 100kb
Grey Area – Standard screen resolution
(recommended)
Dimensions: 1280x900
Top margin: 100 pixels
Left margin: 160 pixels
Right margin: 160 pixels
Red Area (maximum)
Dimensions: 1800x1600
Top margin: 100 pixels
Left margin: 510 pixels
Right margin: 510 pixels
Additional notes
Reskins should ideally have a single
background colour or fade to a block
colour or transparency on the left, right
and bottom edges. This will ensure the
image blends seamlessly with the site.
Creative is required ten working days
before campaign start date. All creatives
are subject to Channel 5 approval.
Creative amendments may be required.
Channel5.com
PageSkin™
PageSkin™ is an interactive online display ad
format that wraps around the entire webpage on
Channel5 and The Gadget Show.
This dynamic and high-impact format dominates
the web page without disrupting the user
experience. With scrolling sides to keep the
advertiser’s message in the user’s eye line as they
scroll the page this format offers a viable
alternative to traditional static reskins.
Trafficked: through OAS
Formats: gif, jpg, flash
Dimensions: 1260x600
The majority of PageSkin™ ads will be built by
the PageSkin™ Media Design team. A visual
brief, fonts, logos and any images will need to be
provided.
Please contact the sales team for more
information.
Channel5.com
InSkin™
InSkin™ is an interactive online display ad
format that wraps around the short form
video player on The Gadget Show site.
Visible for the entire viewing experience,
InSkin ™ maximises brand exposure and
drives click-through rates with a powerful
call to action.
Trafficked: through OAS
Formats: gif, jpg, flash
Dimensions: 610x458
The majority of InSkin™ ads will be built by
the InSkin™ Media Design team. A visual
brief, fonts, logos and any images will need
to be provided.
Please contact the sales team for more
information.
ClickTAG for Flash (swf) creatives
How to assign a clickTAG for Flash v7-10 using ActionScript 2.0
A clickTAG is a parameter used in Flash banner ads. The parameter is a variable that defines the destination URL.
The clickTAG enables the ad server to gain metrics such as the amount of clicks and impressions enabling
advertisers to evaluate how effective the ad campaign has been
To properly track clicks with a flash ad, the original source file (.fla) must be prepared to receive click-through
parameters. Destination URLs must not be hardcoded into the ad as this will prevent click tracking.
The code below will allow the adserver to dynamically assign a destination URL to the ad:
on (release)
{
getURL (_root.clickTAG, "_blank");
}
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Edit the .fla file
If the whole file is meant to be clickable, a transparent button should be placed on the top layer of the SWF.
A clickable flash object such as a button or “hitarea” in the flash movie clip will require some actionscript
attached to it.
Associate the on (release) event with that object.
Place the clickTAG actionscript (listed above) as the instructions for the “on(release)” event.
Make sure to check off the "Expression" checkbox for the URL field that is the variable for the getURL
actionscript function.
Contact us
• Sales: Display and Video on Demand
Emily Hill
Patrick Kelly
Digital Sales Manager
Digital Sales Manager
T: 020 8612 7547
T: 0208 612 7503
E: Emily.Hill@Channel5.com
E: Patrick.Kelly@Channel5.com
• Ad Operations: Creative and Trafficking
Email all VOD and display creative to: OnlineTrafficking@Channel5.com
Aimee Goldsmith
Kirsty Roos
Lee Martin
Traffic and Analytics Coordinator
Traffic and Analytics Executive
Traffic and Analytics Executive
T: 020 8612 7541
T: 020 8612 7546
T: 020 8612 7544
E: Aimee.Goldsmith@Channel5.com
E: Kirsty.Roos@Channel5.com
E: Lee.Martin@Channel5.com